A Strong Brand

Branding is an important topic that you will hear about over and over again as a business owner. You’ll read about branding online and while speaking with business professionals. The question is: What is your “brand” exactly?

In layman’s terms your brand is your promise to your customer. It is a way to differentiate your product offering from your competitors. Its a way to tell your customers what they can expect from your products and services. With branding you are able to identify your target audience while building trust, awareness, and loyal customers which will then grow your sales.

When branding your business it is important to be consistent. Every aspect of your business from the messaging, color, and design in your advertising, marketing materials, and product displays must be consistent so that your customers can easily recognize you over your competitors. Pay close attention to how you deliver a consistent and unique look. Clearly position your product branding message and image using the following:Branding

  • website & social media accounts
  • blog
  • product displays
  • brochures, direct mail ads, social media ads
  • business cards, letter heads

Sharn Enterprises have been helping customers for 43 years build up their unique brands. We offer unique design assistance, and good old “American quality” that not only gets your products noticed but helps get them sold as well.

For more information about our products and services please visit our website at http://www.sharndisplays.com or give us a call at (815) 464-9715.

Source: via Daily Herald Business Ledger

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A Fresh Start | “Spring Cleaning Tips For Your Retail Store

Similar to the start of the new year, the arrival of spring makes way for a renewed outlook. Retail owners find motivation to make much needed changes in their store. When we think of spring cleaning we tend to think of the usual window cleaning, sweeping, and dusting. But as retail owners there are more ways than one to get clean new start on your store this spring. Here are a few spring cleaning tips for retail owners.

Clean up your inventory | Now that we are transitioning from the holidays, and into a weather change, we are sure to have older products sitting on our shelf. We don’t want these older products taking the shelf space of products that will actually sell. Spring is a good time to mark those sale items to clearance, donate any outdated items, and make way for new products. Also, it has been seen that you can increase sales by rotating /renewing your product displays and store fixtures every 12 to 18 months. 11116048_10203205548854457_660770788_nPurchasing a new display will give customers a feel of being a completely new store. Perhaps a custom display will be even better. This is a sure way to get customers in your store and your products sold.

Clean up your email & online presence | With having many demands it is easy to neglect some important areas of our business. Websites and social media presence should be a number 1 priority for your business. Update your web pages with the most recent product photos, contact information, and news for your customers to look forward to.social network Respond to any customer inquiries on your social media accounts and be sure your content is consistent across all platforms you’re using. Filter through your email to delete old and unnecessary contacts, mark spam content, and reply to those emails that your have been putting off for weeks. Having a clean inbox is guaranteed motivation to help you keep up with your business emails.

Clean up your human resources | Your staff is one your most valuable assets to your business. It is important to regularly check in with your staff to give and receive feedback from them. In the long run you’ll notice a boost in employee satisfaction which is proven to increase productivity.staff-meeting-1200x630.jpg This is a good time to evaluate your employees, update employee manuals, and do any additional training if necessary.



Source: retaildoc.com

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Store Design Tips

When arranging your store, design decisions play a huge role in whether you make a sale or not. Here are some common design strategies that retailers can employ that lead to generating more sales for your store.

  • Eye-catching displays | Or “speed bumps” as I like to call them create a focal point for customers. When customers first walk into a store there are so many products, signage, and people that act as a distraction. Be sure that your best and newest item is clearly visible and prominently displayed in order to attract customers. Incorporating a customized product display for your premium items is a sure way to get them noticed. Sharn bar displayCustomized displays like those designed by Sharn Enterprises allow you to tell your brand’s story, while separating your best products from the others.
  • Creating a path | Depends on the general size and layout of your store. Once you’ve made use of the custom displays, arrange them in your store in a way that allows for maximum exposure to most of your store’s products. You want to literally create a pathway of displays in the store that will direct traffic starting from the entry point and ending at checkout. The goal is to be sure the customer has seen the most products possible.
  • three-tier-bracelet-bar13 x 10 Acrylic SignMake the most of your checkout space | You’ve caught their eyes with the display, guided them throughout the store, now the point of sale station is your last chance to get shoppers to purchase those last minute impulse items. Make use of your checkout counters by displaying products close by. Given there is little space, multi tier displays allow you to stack more products than a traditional display. Also take advantage of the wall behind the counter to make room for more signage that tells the customers of current promotions or store information.


To learn more about our products and services visit our website at http://www.sharndisplays.com

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Frequently Asked Questions

Who is Sharn Enterprises?

Sharn is a leading single source provider in today’s point of purchase industry. We provide a broad range of innovative custom store fixtures and displays to many of the nations’ top retailers.

What services and capabilities do you offer?

We specialize in metal, acrylic, and wood fabrication. Our in house design team will collaborate with you to create custom eye catching displays that achieve the desired effect while increasing your sales.

What product displays do you have in stock?

While we do stock some generic types of displays, our main focus is in providing a custom made point of purchase display specifically made and branded for you, your product, and your ultimate customer. Space utilization (ROI) and the visual brand impact is what separate you from your competitors, and get your products sold.

Do you create prototypes?

Yes, no problem. We work with the latest Auto CAD software and can provide 2D and 3D concept drawings, as well as digital prototypes to ensure the product is functional even before it built.faqs

How long will it take to receive my order?

A sample based on the cad drawing, usually takes 7 to 10 working days depending on the actual finished design and the availability of the raw materials. Actual order production time usually varies between 4 and 8 weeks largely depending on the size of the order.

How can I cut costs?

We have the ability, resources and experience to transform concepts to reality while considering price, function and appearance. After we learn about your product, program, and what you’re trying to accomplish, we can suggest exactly the right design and materials that you will need to get the job done and still hold down the price. Since we are a local United States manufacturer our costs, minimums, and our freight expense are usually much less expensive than our nearest competitors.

To learn more our products and services visit our website http://www.sharndisplays.com.

A proud American manufacturer.

Trending Products |Leather Goods

Nothing says quality like a genuine leather bag or accessory. Trending in 2017 are leather goods such as luggage, bags, wallets, and accessories which are a must have for your store. In addition to price, style, and quality, there are two conditions that will guarantee to get customers to buy leather goods in your store.buying-leather-goods

Most customers will determine whether a product is real leather and make assumptions about its quality. But there is a wide variety of differences in the quality of leather. In fact, a leather jacket can range in price from $99 to $999. The difference is made in the way the leather is processed, the durability, and grade. The varying types and costs of leather open the doors to wider range of consumers. The key is to be knowledgeable so that you can provide more information to your customers on the products. Give people information so that they’re more interested in what they are browsing. When sales associates are well versed in product knowledge, shopping becomes an educational experience that opens conversations and positions your store as authority.

Another key to getting your leather products sold is in the way you display your products. For consumers coming into your store, looking at your displays can be a visual treat. Customers come into your store to be able to see, touch and enjoy that showroom experience. The visual aspect to your product arrangement will definitely add to your customer’s shopping experience. Sharn offers a wide variety of custom display options for leather goods, handbags, and accessories. handbagdisplayYou should always present your products as customer solution. The end result of them purchasing your product should be a souvenir of an outstanding shopping experience.

Read more on Luggage, Leather, and Accessories here.

To learn more about our products and service visit our website http://www.sharndisplays.com.

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Trending Products | Smartwatches

Smartwatches are one of the top trending accessories for 2017. They are seen to be the next generation of devices that will improve the lives of consumers. Brands, service providers, and professionals in the health care industry are looking to capitalize on the devices which will give them a better insight on consumer activity.

The “always on” nature of these watches are consistent with the current and ever growing trend in technology. Consumers and healthcare professionals are interested in knowing and receiving data quickly with just a glance at the wrist.

Smart watches come with different features ranging from useful applications, communication features (phone calls, texts), fitness trackers, to athleisure fashion trend. Retailers should take advantage of these gadget accessories which are easily sold and complimentary with active wear.

Sharn Enterprises offers a variety of watch and accessories displays to beautifully display these watches in your store. We also manufacture custom interactive displays that will allow you to display the cool features that smartwatches have to offer.


In the next few years, the smartwatch market will likely see the addition of new functionality and increased capabilities, which will see the sales grow at an annualized rate of 18% through 2021 to reach 70 million units via Business Insider.

For more information on our products and services visit us at http://www.sharndisplays.com

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Black History Month

Today February 1st, marks the first day of Black History Month. Sharn recognizes this month as opportunity to honor the accomplishments of African Americans.

The origins of Black History Month began in 1962 when the Association of Negro Life and History sponsored Negro History Week. Negro History Week was chosen to be honored during the 2nd week in February in order to coincide with the birthdays of Abraham Lincoln and Fredrick Douglas.

In the following years many cities countrywide began to recognize Negro History Week. In the late 1960’s, with credit given to the civil rights movement Negro History Week became Black History Month. In 1976 President Ford made Black History Month an annual observance and national holiday celebrated from February 1st until the last day of the month.

Sharn Enterprises celebrates Black History Month as a time to honor the accomplishments of the African American culture.

To learn more about our products and services visit our website at http://www.sharndisplays.com

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A proud American manufacturer.

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