Loyalty, Trust, & Confidence


Sharn Enterprises has been in business for over 43 years, and we have learned some important things along the way.  We are driven by our commitment to gain loyalty, trust and confidence from our customers. These characteristics are the foundation of how we do business.
Many businesses can credit customer loyalty for the reason that they have success.  What does it take to get a customer to be loyal to your company? It’s really quite simple. The key to customer loyalty lies in putting the interests of the customer ahead of your own.
customer loyaltyIn a nutshell; loyalty is the key to profitability. This is because the cost involved with advertising to get new customers is much more than the costs involved with maintaining the ones you have. With that being said, loyalty just doesn’t happen overnight. According to Jeff Gitomer, author of books on topics like sales and customer loyalty suggests 8 rules that could put you on the right track:

  • Have a business philosophy that emphasizes relationship building.
  • Define a unique niche and become the customer’s expert on it.
  • Help the customer build the customer’s own business.
  • Translate what you offer into the customer’s business results.
  • Value the relationship more than making your quota.
  • Think end-of-time friendships, not end-of-month totals.
  • Achieve a perfect job of delivering what you’ve promised.
  • Provide absolutely impeccable service after the sale.

As you can see, every rule caters to the needs of the customer. At Sharn, some of our customers have been with us for over 25 years.  That is because we offer product integrity, fairness in price, and unparalleled customer service.  We also “walk the walk” with our employees as well. The average seniority of our workforce is 11 years, and we are very proud of that.  They are our family. We represent the true spirit of American small business.

To learn more about our product and services visit our website at http://www.sharndisplays.com

A proud American manufacturer.

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Branding You


It is important for your business to position itself as a brand. Positioning is a marketing strategy that aims to make a brand occupy a specific position in relation to other competing brands, in the mind of the customer. It’s pretty much how you want your brand to be seen in the eyes of others. From a business and personal aspect, your brand is what makes you, you!
In the process of positioning your brand you want to ask yourself a few questions;
• Who are you?
• Who are you catering to?
• What unique value do you provide to them?
• Why should they believe you? (Your proof)
brandWhy is brand positioning important? Positioning your brand allows you to standout from the crowd. For example, custom made product displays that are made specifically for your product will help you to establish your footprint in any retail store. Brand positioning allows you to differentiate yourself from your competitors. It also allows you to stay true to your brand by ensuring every business decision you make supports your brand message.
Here at Sharn we are a proud American manufacturing company. We create custom made product displays for retail companies, small and large. We provide affordable products and services while maintaining high quality and low prices. With us being a local manufacturing company we eliminate the high costs and minimum order requirements that come from ordering with our competitors. We have been in business for well over 43 years and will continue to provide quality service and products for years to come. That’s who we are! That’s our brand!
To learn more about our products and services visit our website at http://www.sharndisplays.com.
A proud American manufacturer.

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Trending in Retail| Golf Supplies


Spring is here, so the grass is greener and the sun is shining. With the spring weather warming up it is the best time to prominently display accessories for outdoor activities.  Trending in retail during this time of year is golf supplies and accessories. Stocking golf clubs and golf balls are a must, but remember to stock additional golf accessories as well. For example, gloves, belts, bags, sun visors, practice mats, etc. Be sure to have these items fully stocked and prominently displayed. Sharn Enterprises in a manufacturer of custom made displays in which you can use to beautifully display these products. A custom product display will not only get your products noticed, but sold as well. Here are a few suggestions on how to display your golf supplies and accessories.

golf club displayThis compact putter display is designed to give any shop or sports equipment store a unique way to show off their golf clubs. As any golfer knows, there is a wide variety of putter sizes to choose from. Our CNC routed acrylic base cover is designed to fit a variety of sizes and shapes.

 

 

 

web belt displayThis web belt display is an attractive, 2 sided counter display. This was originally designed for web belts, but can just as easily hold socks, scarves, or practically any of your carded products. Very affordable.

 

 

 

 

bettinardi beltThis belt buckle display is designed to show off samples of the excellent craftsmanship of your products. With just a few small changes this counter display can be used to feature jewelry items like bracelets, rings, and cuff links.

 

 

 

 

Contact Sharn to work with our professional design team to work with you to create a display that is specifically made for your products. Also visit our Instagram @sharnenterprisesinc to see more featured products displays.

Custom golf display ad

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Shopping Habits Vary With Generations


There has been so much talk recently about the ever changing future of retail. This change can be credited to the impact of technology in regards to online shopping, smart phones, etc. There is now an emphasis placed on changing the elements of shopping. It has gone from being customer service based to creating a new customer experience for consumers while shopping. The question is, which generation of consumers are we changing for? Every generation may not be prepared or conditioned for this change to a technology based shopping experience. Let’s take a look at the characteristics of millennials and baby boomers.

Millennials | We are all living in a time in which technology has become a part of our everyday lives. millennials shoppingThough millennials are more likely to use technology to improve their shopping experiences (e.g. mobile coupons, convenient online shopping, etc.). It is found that millennials mostly only shop in store when purchasing clothes. Society usually dictates their purchasing decisions because they are influenced by family and friends on what’s popular at the moment. Despite this, their ultimate decision boils down to price so they tend to do a lot more browsing than shopping.

Baby Boomers | The baby boomer generation places a high importance on customer service. In fact, they are more likely to file a complaint. They tend to be consistent with their purchases and loyal to the brands that they’ve become accustomed to. Because of this, factors such as style and price usually does not affect their purchase decisions. Laughing Women on Shopping Trip   Original Filename: 84858947.jpgTechnology is used only to locate and find retail locations but the end purchase is mostly done in store. In fact 84% prefer to shop in store. Baby boomers seek to find savings through print ads, snail mail, and coupons.

The baby boomer generation may be the one to keep in mind when deciding on how to create your in store shopping experience. One of the most important factors to consider is that 4 out of 5 retailer’s attribute 50% of their sales to baby boomers. The baby boomer generation tends to be more successful and established than any other generation. With that being said, baby boomers have a much higher disposable income. After analyzing their holiday spending habits baby boomers usually shop without a shopping lists or budget. They are motivated by holiday sales and black Friday shopping.

Creating the Experience| In order to create a shopping experience favorable for all generations, retailers must continue to implement technology but do not neglect the distribution of coupons in newspapers, magazines, and snail mail. Remember that the baby boomer generation still looks to print ads for saving. Also, loyalty rewards program like such that exists with Walgreens, which keeps track of purchases and rewards customers with coupons based on their purchases. With baby boomers being loyal shoppers, you will be sure to see repeat customers in hopes to be reciprocated with rewards.coupons Be sure to implement incentives that will motivate customers to make purchases. “Buy One Get One Free”, and in store samples are a sure way to get your products sold.

Millions of people will be shopping in stores over the next several months. So you need to be ready for them. This includes a well-trained and knowledgeable staff, a clean, neat and organized store, and merchandise that is easily access and presented in just the right way to show off its appearance, quality and functionality. That’s where Sharn Enterprises can really help you. Our group of professional designers will help you to create a product display that will not only get your product noticed but will also help to get them sold.

An American made product at an affordable price.

Sharn Enterprises Inc.

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Buy American, Hire American


On Tuesday President Trump signed an executive order to “Buy American, Hire American”. Trump says that this policy would “aggressively promote and use American made goods and to ensure that American labor is hired to do the job”.

During Trump’s first 100 days, he has implemented policies and has made statements that may concern many Americans. While some of his actions can lead to uncertainty, his “Buy American, Hire American” order is one that we can believe in.

Sharn Enterprises is an American manufacturer of custom retail product displays. We have been in business for over 43 years. During that time we have employed hundreds of American men and women, paying them fair wages and benefits. Because we purchase all of our raw materials locally, our customer’s receive that “good old” American quality at a fair price. We take great pride in our community.

With signing the execute order President Trump stated, “We believe the American strength is rooted in the ability to make things and fix things”. We at Sharn support the working men and women of this country. We hope you will too by following this simple formula: “Buy American, Hire American”.

A proud American manufacturer

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Roger Wandersee

President|Sharn Enterprises, Inc.

 

Trending in Retail | Exercise & Fitness


Exercise and fitness will always be some of the best products to keep stocked in your store. All year around active customers will continue to make fitness purchases. With the weather warming up everyone is getting the necessities needed to get fit for the summer. Trending this spring in retail and fitness is athleisure wear, fitness accessories, and exercise videos. Here are some must have items and display options to consider. Be sure to keep the following items shown prominently in your store along with a custom display that will guarantee to get your products sold.

Athleisure wear | Athleisure wear is the latest buzzword in the fashion and athletic industry. It is a combination of athletic and leisure style clothing for those that want to be comfy, fit and stylish in one outfit (with no intentions of working out). Main pieces include stylish, quick drying leggings, sport bras and tanks, and a comfy running sneaker. Athleisure wear gives you comfort, fashion, and efficiency all in one. athleisure wear

Fitness accessories | While the body is the main focus, there are other things needed to assist you when you’re working out. Anything from weights, fitness watches, cell phone arm bands, and wireless headphones. Fitbits are smartwatches that track activity like heart rate, quality of sleep, steps climbed, etc. Even the simplest accessories like headbands, wristbands, and fitness bags are a must have this season. Place these items closest to check out and visible and ready for customers to grab and go on their way out. Here are some watch, bag, and headband displays we’ve made for some of our favorite customers.

Books & Videos | Not everyone is a fitness expert. So while everyone is in the “get fit” mindset and preparing for summer, this is the best time to put those popular books and videos at the forefront. IMG_0370Fitness categories like yoga, cardio, and rumba are great examples. Perhaps on a tall rotating display to give the customer easy access to browse for the video or literature best suited for their needs.

For more information on our products and services visit our website at http://www.sharndisplays.com

A proud American manufacturer

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Trending Products | Women’s Fashion


For clothing retailers its important to have current trending fashion in your store. Fashion is ever changing so your clothing selection should always be relevant. The best place to look to for whats hot on the market is the fashion runway! Brands that are featured in popular runway shows will give you an idea of what styles are popular for the up and coming season. We’ve done our research on women’s fashion and here is whats trending in women’s fall fashion in 2017.

  • Color |Burgundy tones and others in the maroon family were seen a lot this year’s fashion shows.
  • Materials | There seemed to be a collective of velvet at this round of shows. Velvet material in the form of hats, bags, dresses, and even tops.
  • Style | Though not new, wide leg pants have caught it’s stride this season and was even seen in the color burgundy. Jumpsuits were seen in many colors, styles, and materials including velvet as was mentioned before.
  • Embroidery | Clothing that has a touch of embroidery for added flare.

You only have just a moment to capture that shopper’s attention, so getting your products noticed is key to your sales. We here at Sharn Enterprises have been designing and manufacturing custom made retail display for over 43 years now. We can create just the right retail display to not only get your products noticed, but to help them get sold!

Check out just a few of the unique designs for women’s products that we have been creating recently.  We would love to help you with your next project.

adjustable hanging jewelry steel counter display                                  FiveFlop-Magic-web                         unnamed

To learn more about our products and services visit our website at http://www.sharndisplays.com

A proud American manufacturer

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