Is It Really All About Price?

It’s all about price??

A couple of years ago, I called on a prospective customer in Ohio.  This was not a “cold call”.  We had a scheduled appointment and they were well aware that we were coming.  Within the first two minutes of our conversation, they made it perfectly clear that our possible relationship had everything to do with price, and pretty much….nothing else mattered.  They asked us “what exactly are you going to do for me?”

We spent another 30 minutes or so discussing upcoming projects, but we never went back or called them again! 

       No, it’s all about relationships”

The reason we didn’t call back is that we just don’t do business that way. Sharn Enterprises has been in business for over 35 years, and one of the reasons we have been successful is that our customers keep coming back year after year!  Your retail environment is constantly changing, and your products, and our designs have to change with it.  That’s why it’s important to have a synergistic relationship between both the vendor and the customer.  We are always concerned about your budget, and often Sharn is the lowest priced vendor, but sometimes we are not.  However our customers keep coming back to us because we consistently offer them the best overall value for their dollar.

We offer them the “ideal” situation; that is the best designed, best quality manufactured POP display available in their particular price range.

We offer them a “fair” deal; free design assistance, free warehousing for up to two months, and comfortable credit terms that fit their particular situation.

Finally, we offer them confidence.  Confidence in American design, manufacturing, and customer service.  Confidence that their particular project will be completed as promised – and on time.  

“That’s the Sharn way of doing business”

My Golf Game is a Diversion


Last Friday, I went out and played golf.  I think I might have seen some of you out there as well!

Even though the temperature was well above 90 degrees, I felt the need to get out of the office, away from the phone, “hack” my way through 18 holes, and enjoy a few beers with some buddies of mine (sound familiar?).  Some of you might even refer to this as a “sales call”, especially when your boss asks where you were on Friday afternoon.

That afternoon, I shot 115 for the round (ugh) and that got me thinking…..why do I put myself through all of this frustration?  It was hot, and as you can tell by my score, I spent a considerable amount of time in the weeds finding other players golfballs, but not my own.

Well, the reason I frustrate myself like that is because golfing is something different.  Since, I don’t do it often, it’s a diversion, a change of pace, something different.  As you can tell from my score, it’s not an exact science.

But my business is! We design and manufacture Point of Purchase (POP) displays.  They must be precise, attractive, and cost efficient, all at the same time.  There is no room for error regarding customer service and delivery. You may not get a second chance, if you don’t put out a great product-on time.  Is there any wonder why I enjoy the less precise game of golf?

I thought you would enjoy seeing just a few of the golfing related products we have made recently.












Contact our design team for their ideas on how to get your products noticed!

Having a Well-Designed Display

The Key To Attracting Buyers is Having a Well-Designed Display

Today’s shoppers have the power to shop wherever they wish. People have the need or desire to shop in traditional retail environments, which is why they still exist, but because there are so many out there it is up to the business owner to draw them in.


Shoppers are always looking for great products, but so much more goes into the buying decision. The look, feel and atmosphere of the retail environment help compel the buyer. The stores that are most successful in attracting buyers win. A creative idea sticks out and increases the likelihood that a shopper will recall information about your products and, ultimately, put your product in his or her basket.

Creativity is Another Word for Sharn Enterprises

Sharn Enterprises, Inc. is a leading single-source provider in today’s POP display industry. Since 1974, we have provided a broad range of innovative custom store fixtures and displays to many of the nation’s top retailers and manufacturers.  From concept to delivery, our customer driven staff sets the standard for personalized service, creative solutions, and unique flexibility.

Sharn Enterprises, Inc. has gained a lot of knowledge from consumer trends and experience. Although things change over the years they say that one thing stays the same, “a brilliant creative idea often doesn’t cost any more than a dull one, and it can bring in considerably more return for your money.” In other words, while shelves are filled with “screaming” products that demand the shopper’s attention, what proves to be most effective is simplicity in design.

 With free assistance from Sharn’s in-house design team, we’ll collaborate with you to create eye-catching displays that achieve the desired effect. We work with the latest AutoCAD software and can provide 2D and 3D concept drawings, as well as, digital prototypes to ensure the product works even before it is built. Our full service design and production team has the ability, resources and experience to transform concepts to reality while considering price, function and appearance. We develop products for a wide variety of applications, including: plastic, metal, wood, and corrugated.

“When you partner with Sharn Enterprises you never have to worry about the details… that’s what we do.”

For more information, please contact:

Sharn Enterprises, Inc.

22749 Citation Road

Frankfort, IL 60423

(815) 464-9715