Let’s face it; color is a factor present in all aspects of life: in design, in food, even in love. There are definitely some people out there that will walk right out of your store (or leave your website) if they’re turned off by the color scheme or offended by a glaringly-colored product. Did you know that 83 Million mothers represent $2.7 trillion in annual spending, and they like color. According to Marketing to Moms author, Maria Bailey, “They represent the largest consumer group in the country because they control (up to) 85% of household spending”.
Here are some other interesting facts about color:
93% of Consumers place visual appearance and colors above others factors when shopping
85% of shoppers place color as a primary reason for why they buy a particular product
Color increases brand recognition by 80%; brand recognition directly links to consumer confidence
Color is identified by most shoppers as the primary reason why they buy a product, and retailers use color to manipulate our brains into buying. For example: Yellow makes us excited, which is why teen stores use it to attract impulse buyers, and blue makes us think of reliability, is often used by banks.
Color is also one of the most powerful methods of design. Below are some colors that affect North American shoppers
Colors can help increase brand recognition, thus, if you work with your brand’s signature colors in the design and layout of your display, you’ll inevitably attract more shoppers–as well as keeping the entire presentation cohesive.
The best advice for adding color to your retail design philosophy is to know who you are and marry that with what works for you, your business, and your shoppers, and then run with that. No one knows better than you, right?
At Sharn Enterprises, our design team incorporates this philosophy into every display they make. Call us today for free design assistance with your next project.