“BRANDS”


“BRANDS”

For over 38 years, Sharn Enterprises has been helping both big and small companies to get their particular brand to stand out in the marketplace.  According to the Pocket Oxford Dictionary of Current English (1934), the word “brand” is derived from the Old Norse word brandr meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. The Italians were among the first to use brands, in the form of watermarks on paper in the 1200s (Adgination Creative Agency, 2011). Even the signatures on paintings of famous artists like Leonardo da Vinci, Picasso and Monet can be viewed as an early branding tool (Trismono, 2012).

Factories established during the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market.   Campbell soup, Coca-Cola, Juicy Fruit gum, Aunt Jemima, and Quaker Oats were among the first products to be ‘branded’, in an effort to increase the consumer’s familiarity with their products. From there, manufacturers quickly learned to build their brand’s identity and personality (Trismono, 2012).  This began the practice we now know today as “branding”, where the consumers buy “the brand” instead of the product.

At Sharn, we manufacture displays for companies such as Nike, Kenneth Cole, John Deere, and Aero Bed, just to name of few.

We also design and manufacture for more specialized businesses by helping them create their own identity or unique “brand” to display.

At Sharn, there is no project too large or too small.  We have been in business for almost 38 years, and that’s because we are creative, cost efficient, and respectful of your time.  So, whether you have a new brand that “screams out” for recognition, or an established brand that could use some “new energy”, please give us a call and let our team of designers help you achieve the recognition you deserve.

Sharn Enterprises

815-464-9715

www.sharndisplays.com

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