Permanent vs. Temporary
Which One should I Choose?
Which type of display do you think is best suited for your particular product? Would it be a corrugated temporary display, or a permanent custom display?
According to the latest research we have seen, most consumers make their decisions at the actual point of purchase. Slightly over 60% of total purchases are attributed to the retail display as the major promotional element within the store. Because consumers are “bombarded” with competing information, it is more important than ever to know how to compete for the customer’s dollar.
So, the answer here may just be either one. The type of retail display that will best make your products sell actually depends more on your products features, your particular program with your retailer, as well as your goals for this particular promotional campaign!
Let me give you a few important features of both to help you decide.
Pros: Piece Price, Versatile, Durable, Light Weight, Customizable
Cons: Price of Cutting Dies Pattern, Somewhat Plain, Looks Inexpensive, Product Weight, More tooling
Pros: More Impressive, Claims Retail Territory, Used For Years, Unique to Product, Increased Perceived Value of Your Product
Cons: Initial Cost, Retail Space is Difficult to Acquire, Periodic Update of the Appearance, Product Perception May Seem too Expensive
Sharn Enterprises manufacturers both temporary and permanent product displays. Our Designers have the proven industry expertise, and experience to discuss with you your specific program and your own design ideas. They will work with you to get your ideal retail display produced on time, and within the budget that is best for you. Contact Sharn Enterprises for details today.