Custom vs. Stock

SignagePostcard-MailerSide0212Your brand is the best, right? You’ve invested a lot of time, effort, and money in building your brand. So when you’re finally ready to market, you need to decide which approach best suits your particular brand. Which approach will get your products noticed, and more importantly — SOLD?
Custom displays vs. stock displays… which is the best decision for your unique brand? Sure, it would be easy to order a pre-made display and hope that one size fits all, but how many times has that worked for any of us in the past? Not many.

Here at Sharn Enterprises, we believe custom made point of purchase displays are the answer. Here’s why:

1. Product Differentiation: When Sharn Enterprises designs a custom display for you, it is unique and sets your products apart. It emphasizes the unique image that you have created for your brand. In short, it gets your product noticed!

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2. Foot print: As you know, floor space is “gold” to both you and your retailer. A custom display is designed around your specific product; its size, packaging, and the quantities to be offered. It also can include a modular concept, so that as your sales increase you can simply just add the modular piece (which saves you from replacing the entire unit when it needs updating).

CD0313P_LipBalm Watch display

3. Brand Presence: When using a permanent display, you have gained a valuable foot hold within the store itself. Conversely, when you order a stock display, it’s fairly easy for a competitor to take over your space by simply replacing your logo or signage. You’ve lost your valuable retail position… and unfortunately several sales.

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Shopping is a visual event, and you want to engage in the shopper quickly, create interest in your product, and have them put it in their shopping cart before something else grabs their attention.

When you step into any store, your brain is involuntarily over-consumed by hundreds to thousands of products. Some people (like me) have my trip to a store all mapped out, with the intention to get in, get what I need, and get out. Then there are others (such as my wife) who often go to the store with a similar plan, only to change her plan once something of interest catches her eye!

A custom-made product display designed and manufactured by Sharn Enterprises, Inc. will get your products noticed! That’s what our customers have been saying for 39 years, now. Contact us for details by calling 815.464.9715 or visiting us on our website at

Roger Wandersee


“A proud American manufacturer”



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