“Is it all about price?”
A couple of years ago, I called on a prospective customer in Ohio. This was not a “cold call” We had an appointment and she knew we were coming. Within the first two minutes of our conversation, she made it perfectly clear that our possible new relationship had everything to do with price, and nothing else mattered. She asked us “what exactly are you going to do for me?”
“No, it’s also about relationships”
The reason we didn’t call back is that we just don’t do business that way. Sharn Enterprises has been in business for over 38 years now, and one of the reasons we have been successful is that our customers do keep coming back year after year! Your retail environment is constantly changing, and your products and our designs have to change with it. That’s why it’s important to have a synergistic relationship between both the vendor and the customer. We are always concerned about your budget, and often Sharn is the lowest price vendor, but sometimes we are not. However our customers keep coming back to us because we consistently offer them the best overall value for their dollar.
We offer them the “ideal” situation; that is the best designed, best quality manufactured Point of Purchase display available in their particular price range.
We offer them a “fair” deal, design assistance, free warehousing for up to two months, and comfortable credit terms that fit their particular current situation.
Finally, we offer them confidence. Confidence in American design, manufacturing, and customer service. Confidence that their particular project will be completed as promised and on time.
“That’s the Sharn way of doing business”
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