Who Do You Trust?

trustIn 1956, Johnny Carson hosted an afternoon television show called “Who Do You Trust?” It was a game show where married contestants had to decide whether he or she would answer a particular question.  If they answered correctly they would win a prize, if they answered wrong they were eliminated.

Well, I got to thinking about it from a business point of view.  I began thinking about those valuable folks that I have come to rely on here at Sharn Enterprises. You see, in a very large corporation, you likely have a number of well paid professional advisors with many resources to find out the answer to any given question.

But it is not that way in most of the country’s smaller businesses.  If you don’t have the resources of a very large corporation, then who do you trust?  Certainly there are a number of vendors or sales professionals out there who will offer you free advice.  All you need to do is to buy their latest book, new website design, or their latest “Widget” and all of your problems will automatically disappear!

 Now I know having been in business for a long time now, many of us do actually cultivate very important relationships with our suppliers, we begin to trust their instincts and judgments in particular areas of our work life.  However they still are likely to be from within our industry, so even though it may be good advice, is it always the best advice?


When you run a small business, you need to try to be an expert in sales, manufacturing, finance, and human relations, just to name a few things.  Not many of us are skilled in all of those areas.  I have learned to count on many folks both within and outside of our industry.  For instance, you need to have a good “outside” accountant.  You need an attorney who is smart enough to know what he doesn’t know, and be able to refer you to a legal specialist who can get you the answers you need.  Of course it is absolutely essential that you have a very good relationship with your banker.  Not just from the point of view of the Dollars and cents necessary to conduct your business, but also to introduce you to other folks they know who offer services which might help your company.

Finally if you’re lucky enough to have a spouse or significant other in your life, seek their council.  They may not know much about your particular area of business, but they know YOU.  Their advice can often be counter to your own instincts, but if you listen carefully and take seriously what they say, most of the time they will keep you from making a big mistake.  They will likely help you to make a better decision, than the one you would have made just on your own.

“The past is behind, learn from it.  The future is ahead, prepare for it.  The present is   here, live it.”  – Thomas S. Monson


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St. Patrick’s Day

st patricks day

It is going to be that time of year again where millions of Americans dress in the craziest of crazy outfits.  They will get all decked out in green and flood the streets in celebration.  Green beers will be served with corn beef and hash, with Irish bag pipes filling the air around us.  Yep, we are talking about St. Patrick’s Day!

St.Patrick’s Day began as a religious feast day for the patron saint of Ireland and has now become an international festival celebrating the Irish culture with parades, dancing, special foods and a whole lot of green.  St. Patrick’s Day is celebrated every year on March 17th by millions of people nationwide, even though it is not a legal holiday anywhere in the United States, it is still recognized.  On this day, the 34.7 million U.S. residents with Irish ancestry, and those others that just act like they’re Irish, go out and celebrate the heritage in what other way but drinking, eating, and all other festivities.

chicago river

Here in Chicago, we have our own special traditions to celebrate St. Patrick’s Day such as the South Side Irish parade and the dying of the Chicago River.  Mike Butler and his crew dye the Chicago River the true Irish Green.  The dying of the Chicago River is something magically all on its own.  You see, the dye actually appears orange when first put into the water, and then with the help of the sneaky leprechaun, it turns to its true Irish Green.  Many other cities have attempted this, but none have been a success.  This is probably due to the theory that the road from Chicago to Ireland is marked green!  Once the Chicago River is dyed, you can see the green travel from the Chicago River to the Illinois River, then to the Mississippi, up the Gulf Stream and across the Atlantic you see the beautiful green enter into the Irish Sea, clearly marking the way from Chicago to Ireland.  This year the dying of the Chicago River is set for Sunday, March 16, 2014 at 10:00 a.m., hopefully you will get a special glimpse of the leprechaun working its magic.

So, however you will be celebrating your St. Patrick’s Day, from us here at Sharn Enterprises we hope that it is a fun and safe one.  Also, we remind everyone to wear that Irish Green to avoid being pinched!

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Survival of the Fittest: Battle to be the BEST!


As a consumer, think back to any sales representative that you have ever encountered.  Think about both the good and bad experiences you have had.  What qualities do you really search for in your sales representative that will keep you coming back to them for future purchases?


In a recent article by Jeffrey Gitomer, titled, “Mirror mirror on the wall, are you the best of all?” he takes a deeper look into what it means to be the best sales representative you can be.  Success cannot simply be measured by means of dollars; it has to also be measured by the amount of loyalty between the consumer and the sales representative.  The sales representative cannot be “in your face” at all times, but also has to be sure to maintain some sort of regular contact.  The Sales Rep has to put the customer’s needs before their own financial needs and shouldn’t be fixated on meeting their  sales quota.

Trust is also a huge factor in any form of relationship you may develop throughout life, whether it is business or personal.  Trust is something that takes days, months, even years to build up,  but in just seconds can be destroyed.  In order to have a strong relationship with your customer, you must maintain that level of trust.  One way to do so is to be accessible and available to your customer and always tell the truth no matter what the situation is.  Make sure to maintain a high level of expertise of your specific product and market in order to increase that level of trust.  It is important to always remember that it is the customer not the sale that is most important. Stay loyal to that customer and put them before the sale.


Over the past 38 years, we here at Sharn Enterprises have upheld a strong customer satisfaction rate due to our understanding of the importance of the customer’s needs and desires. What Gitomer has used as examples to become a successful sales representative, we here at Sharn Enterprises have been practicing for all of these years.  Come and check us out, you will be happy you did!

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