An individual sees over 1 million advertisements throughout his or her lifetime. 1 MILLION!
With television commercials, radio commercials, print ads, and billboards being “thrown” at a consumer every moment throughout the day, it is important to set your company apart from the rest.
Let’s take a look at the company Apple. Unless you are at the dentist, apples take on quite a different context in our pop culture-focused world. If someone speaks of the word “apple”, it usually is referring to Steve Job’s billion-dollar company featuring various iPads, iPhones, iPods, iMacs and more. But why does everyone in the USA think of the Apple product and not the healthy fruit you should eat every day to keep the dentist away?
The reason is that Apple has developed an emotional connection to its customers. Apple consumers feel safe and in good hands when they purchase a product developed by that company and they expect their lives to be enhanced by the device. Apple has a long history of building their brand, and one can learn a variety of strategies by just observing their habits of marketing. When it comes to a smaller company, although, one of the most important aspects of building a client base is establishing relationships and making sure your company is keeping your presence known.
This is why branding is especially important. Branding becomes a feeling about a company and develops into a sense of comfort, which is very important for small business owners. If you develop this correctly, your company can also be successful (like Apple). In my opinion, branding is the most important things to develop and keep consistent. Without building a brand, competitors win.
Here are the top 6 reasons why building your brand is critical:
1. It gives your company a true identity– Having a logo that grabs the attention of a consumer shows them that you have values set in place and intend to stick to them. It also includes having a team of people who truly believe in the company and will do anything to help it succeed.
2. It helps find, create, and develop clients/customers- Having that identity allows for the spread of the company’s positive qualities by word of mouth. It keeps the customers happy because they recognize that the brand is high quality because other people stand by it, leading to more sales.
3. It helps to keep the company consistent on social media platforms– Having a trademark logo, slogan, and overall emotion associated to your brand allows you to stay consistent on social media platforms. If your business has a sense of humor and posts humorous articles and pictures, this sense of humor needs to reflect all notions of the company. If your company is more serious, the social media sites need to reflect that. Staying consistent shows a true brand.
4. It enhances the little things– When you do little things for your customers, such as a friendly phone call or thank you note, those things are noticed, which leads to a better brand relevance. Customer service is important; your clients and customers need to be considered your brand ambassadors!
5. Re-Branding refreshes your image- If you are in the market for a new, fresh image, make sure to go at it full force. Re-brand your logo, company slogan, website, social media, marketing materials and even your values if they are starting to fail. A new look grabs and maintains your target audience’s attention.
6. It shows differentiation– Consumers want to feel as though they are getting the biggest bang for their buck. They want to know company they are purchasing their goods and services from are at the top in their field. Differentiation also displays that your company stands out in a specific market.
All in all, by branding your company, it allows you to soar to new heights. Keep in mind; relevance, presence, and consistency are key! From large corporations to small mom-and-pop businesses, branding can help one’s marketing strategy and launch a company’s name to brand new places! (No pun intended.)
Also, we are working with the small business website, Manta. Click here for more details!