Frequently Asked Questions Sharn Enterprises, Inc

When new customers come to Sharn Enterprises, Inc for help with planning their new product “roll out”, they often ask the same questions.

Listed below are the seven most common questions that we are asked, along with the answers.

1. What do you do?

Because here at Sharn we make everything in-house and on-site in Frankfort, IL, there are no limitations to what we can and cannot do.  If you need metal parts to complete a project, we can fabricate the metal for you.  If you need a complete merchandising solution from design to completion, we can do that as well! Our design team collaborates with you to create the perfect custom point-of-purchase display for distinct products with the highest quality of materials.

Building Final

2. Do you stock items?

While we do stock some generic types of displays, our main focus is in providing a custom made point-of-purchase display specifically made and branded for you, your product, and your ultimate customer. Space utilization (ROI) and the visual brand impact is what separates you from your competitors, and get your products sold. 

3. May I have a sample of the display?

Yes, no problem.  First, we would like to offer you a CAD 2D spec. drawing to make sure we are including all of the details necessary to make you a perfect sample.  A drawing usually can be created the same or next day.  Get Happi Now

4. How long will it take to make the prototype?

A sample or “prototype” based on the CAD drawing usually takes 7 to 10 working days depending on the actual finished design and the availability of the raw materials. FR0113F_11436_JD-TOC-Grid-132384

5. Once I place an order, how long will production take?

Order production time usually varies between 4 and 8 weeks largely depending on the size of the order.

6. How much does it cost?

There is no charge for our design drawings and the prototypes are nominally priced, just enough to cover the costs of some materials we had to buy.  The price for your “custom made display” will vary depending on the materials and labor costs involved.  Since we are a made-in-the-USA Midwest supplier, our costs, our minimums, and our freight expense are usually much less expensive than our nearest competitors.


7. Can you help me reduce the cost?

We realize that often you are almost giving away the display as part of your overall program with your customer, so then our answer to you is an emphatic, “Yes, we can.”  That’s the whole point of a custom made display.  Not only is it made to fit your specific product but it is also made to fit your specific budget.  After we learn about your product, program, and what you’re trying to accomplish, we can suggest exactly the right design and materials that you will need to get the job done and still hold down the price.

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6 Steps to Creating & Marketing Your Custom Product

1. Be Creative- A dull, boring product or service gets lost in the shuffle.  Create, design, and refine something that distinguishes you from the crowd.  Brainstorm with people you know as well as with strangers.  Construct a plan of action and move forward once you have a clear concept that is ready for takeoff.


2. Do your research- As an example, if you are creating a new type of custom t-shirt, go out to stores and check out the competition.  Make sure you are not infringing on designs or copyrights of what is already out there.  See what is trending in stores and online to check out what the market is buying and selling.

3. Decide what makes you different from the rest- This is key when you are coming up with a marketing strategy to get people to buy your custom product/service.  For example, focusing on the fact that you custom manufacture everything in-house is a great selling point.  It not only helps you control your costs, but it also allows for your customer to really interact with you and help make some final decisions.


4. Don’t Rush- Rome wasn’t built in a day.  Your custom product probably can’t be either.  Take the extra time and energy to double, triple, and quadruple check the quality of the product or service you are putting out there.  Going the extra mile always gets noticed by customers.

clock5. Thrive- Go to trade shows, do some guerilla marketing tactics, find your target market, utilize social media and run with it.  If you believe in what you are selling, other people will too.

6. Fail- All successful people know that with success comes failure.  Even Steve Jobs once failed at Apple before he came back years later and made the company the success it is today.  If this is the first ever product or service you are trying to startup, don’t let an unsuccessful first try discourage you from chasing your dream.  It’s all about trial and error.  Keep trying until you create the right recipe for success.

steve jobs

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The Benefits of Wood, Acrylic & Metal in Point-of-Purchase Displays

If you have been following our blog, you already know that Sharn Enterprises, Inc manufactures point-of-purchase displays that are used in the retail industry.  But did you know that most competitors only specialize in one area, such as only acrylic displays or only metal displays?

That’s what makes Sharn different from the rest!  Because we routinely use all three of these materials in a display creation, the combination of materials and the possibilities are endless.

We realize that different customers have varying preferences.  Our main goal is to give you the best value, product, and service for your next retail project.

If you are looking for a permanent display, we are here to help!  If you would like an all wood, all metal, or an all acrylic display or if you need a combination of these materials, our professional designers will help you create that “eye-catching” display, that will not only get your products noticed, but it will get them SOLD as well!

We here at Sharn know the benefits of wood, acrylic and metal.  Do you?

Check out the reasons to use Wood, Metal & Acrylic BELOW!


There is an inherent beauty to wood.  It comes in all different varieties and finishes and is practical when it comes to its durability and strength.  Wood can be sanded, clear-coated, and stained thus transformed from an inexpensive piece, to a rich and luxurious finished product.  For those who are more price conscious, we have laminate, melamine, and veneer available which are extremely close matches to most of the popular types of natural wood but at a lower price.   The list of different types of wood is endless, and we here at Sharn can help you decide which type is best for your display.

Reasons to Use Wood: SL1012P_ProshopBelt-WoodTP0213P_2SdRotatingBookBG_3Belt4Bckle copy

-Inherent Beauty

-Comes in all different types and finishes  

-Practical, Durable & Strong

-Aesthetically pleasing


Acrylic (or otherwise known as plastic) has excellent optical properties and is more resistant to impact than glass.  Most acrylic comes in a wide variety of sizes, colors, shapes, and thickness.  Acrylic can also come in clear, tinted, bronzed, fluorescent, frosted, or colored.   Strong, smooth, and lightweight, acrylic is very easy to work with.  Acrylic tends to fluctuate in price more than wood or metal, but is it often a good alternative when price is the deciding factor of your finished product.   Some different types of plastic utilized include, acrylic, polycarbonate, sintra, styreen, PVC, and PETG.  When it comes to the longevity of your display, products made from acrylic have a long life, very good light transmission, and are easy to clean.

 Reasons to Use Acrylic: CD0313P_LipBalmCD0912P_ComcastRemote-3MC0710F_10856_WineStewardCntr

-Excellent optical properties

-Resistant to Impact

-Easy to clean

-Long Life

-Wide variety of types

-Lower price than wood and metal


We all know that metal is strong and lasts for a long time, but did you know it can be as light or as heavy as you need it to be?  The different types of metal are extensive, but we here at Sharn make a lot of our displays out of sheet metal, tubing, and wire, and then finish it by powder coating or with a chrome finish.  Currently, we make displays for fine jewelry out of metal, and our designers know that they need to have the perfect combination of elegance, beauty, and charm.  On the other hand, we also fabricate metal industrial bins for the automotive industry that are heavy, durable, and get tons of use in the automotive factory.  So as you can see, the possibilities when using metal are endless!  Just like wood and acrylic, we can help you choose what kind of metal as well as the type of finish that will give your store fixture the polished look you desire.

 Reasons to Use Metal: 01.3 Steel Belt & Wallet FixtureMF0513P_WalletShelf-OnFixtureRA0110P_MacyChromeTieSpin-Ties

-Strong, durable, made to last

-Easily Shaped

-Can be as heavy or light as needed

-Variety of finishes


As industry experts in wood, acrylic, and metal, our designers and manufacturers can help you decide on what kind of material should use for your retail display.  We take care of those details so you don’t have to!

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