Custom vs. Stock Displays: The Epic Battle!


Your brand is best right?  You’ve invested a lot of time, effort, and money in building your brand.  So when you’re finally ready to market, you need to decide which approach best suits your particular brand.  Which approach will get your products noticed, and more importantly SOLD?

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Custom displays vs. stock displays… which is the best decision for your unique brand?  Sure, it would be easy to order a pre-made display and hope that one size fits all, but how many times has that worked for any of us in the past? Not many.

At Sharn Enterprises, we believe custom made point-of purchase displays are the answer.

Here’s why:

  1. Product Differentiation:  When Sharn Enterprises designs a custom display for you, it is unique and sets your products apart. It emphasizes the image that you have created for your brand. In short, it gets your product noticed.
  2. Foot print: As you know, floor space is “gold” to both you and your retailer.  A custom display is designed around your specific product; its size, packaging, and the quantities to be offered. It also can include a modular concept, so that as your sales increase you can simply just add the modular piece (which saves you from replacing the entire unit when it needs updating).
  3. Brand Presence: When using a custom POP display, you have gained a valuable foothold within the store itself. But conversely, when you order a stock display, it’s fairly easy for a competitor to take over your space by simply replacing your logo or signage. You’ve lost your valuable retail position… and unfortunately several sales.  A custom POP display cannot be used again for another brand, and also translate your target message to the consumer about your product.

When you step into any store, your brain is involuntarily over-consumed by hundreds to thousands of products. Some people plan their trip to a store all mapped out, with the intention to get in, get what they need.  But shopping is a visual event and most often than not, you buy items you may have not intended to purchase.  That is why you want to engage in the shopper quickly, create interest in your product, and have them put it in their shopping cart before something else grabs their attention.

RW12-SDK with floor base june 2006

An aesthetically pleasing custom POP display can make all the difference while a consumer is waiting at the cash register or perusing the aisles.  After all, 70% of shopper purchase decisions are made in-store.

Therefore, a custom-made product display designed and manufactured by Sharn Enterprises, Inc. will get your products noticed.   We will make sure your products show off their personality, maximize their footprint, and create the brand presence you have been looking for.

Flip flop display

That’s what our customers have been saying for 40 years, now.

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“A Proud American Manufacturer”

For more information about our products and services, please visit our website at www.sharndisplays.com

or our latest video at: http://vimeo.com/7147155

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Presidents’ Day 2015


Presidents Day

With Presidents’ Day today, Monday, February 16th, we need to all take a step back and think what Presidents’ Day is all about.  Yes, most of us view it as a day off school or off work, but what is the real meaning behind Presidents’ Day?

Presidents’ Day was established back in 1885.  Surprisingly enough, it was not always known as “Presidents’ Day”.  This day was originally created to honor George Washington’s birthday and was celebrated on his exact birthday, February 22nd.  This became the first holiday to celebrate the life of an individual American that is classified as a national federal bank holiday.  The date did not become known as ‘Presidents’ Day until after it was moved as part of 1971’s Uniform Monday Holiday Act, which was an attempt to create more three-day weekend’s for the nation’s workers.  Although the third Monday in February is still listed as “Washington’s birthday” on official calendars, Presidents’ Day is now known as a day to celebrate all United States Presidents, past and present.  Presidents’ Day is used by many patriotic and historical groups as a date for staging celebrations, reenactments, and other such events.

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Many states require that their public schools spend the days leading up to Presidents’ Day teaching their students about the accomplishments of the presidents, often with the focus on the lives of George Washington and Abraham Lincoln, who happen to be the most recognized leaders.  Abraham Lincoln is often named the number one most influential president due to his actions leading to the abolition of slavery.  Lincoln is then followed by Franklin Delano Roosevelt, with his recognition in leadership throughout World War II and his hard work to end the Great Depression.  The third most influential president known is, George Washington for becoming the first president of the United States, setting the precedents that would be later followed by other presidents.

So, from here at Sharn Enterprises, Inc, we encourage everyone to remember and celebrate the past and present presidents of the United States this Presidents’ Day.

After all, we are a proud American manufacturer!

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For more information about our products and services, please visit our website at www.sharndisplays.com

or our latest video at: http://vimeo.com/7147155

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Valentine’s Day: A Retail Love Story


It’s February, and we all know what that means: Valentine’s Day!

Whether you have a significant other, a secret admirer, or just want to be left alone this Saturday, February 14th, there’s no doubt this holiday causes a spike in love-themed gifts.  That’s why, whether single or taken, it’s suprising to hear how much people are really spending and on what!  Valentine’s Day is really a retailer’s dream, and the numbers below prove it.

Total Expected Valentine’s Day Expenditures for 2015: $18.9 Billion

Breakdown:  Candy -1.7 billion, Jewelry- 4.8 billion, Flowers- 2.1 billion, Night out- 3.6 billion, Clothing- 2 billion, Gift cards- 1.5 billion

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Number of Valentine’s Day cards exchanged annually: 180 million

Average number of roses produced for Valentine’s Day:  196 Million

Percent of Valentine’s Day cards bought by women: 85 %

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Percent of flowers bought by men: 73%

Percent of women who send themselves flowers on Valentine’s Day:  14%

Amount the average consumer spends on Valentine’s Day: $116.21

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Percent of consumers who celebrate Valentine’s Day:  61.8%

Percent of women who would end their relationship if they didn’t get something for Valentine’s day: 53%

Men vs. Women spending: Men: $190.53 vs. Women $96.58

According to CSP Net, there is also a rise in unique ways retailers are drawing customers into their store.  This may include experiences, exclusive deals, meal options, and even elaborate retail displays.

The Valentine’s Day branded displays in many stores fill consumer’s emotions with love and sometimes even guilt because they feel the pressure to get that special someone the best gift they see on the shelves.  These displays tug on the heart-strings of consumer’s hearts as well as their wallets.

But CSP Net’s principal analyst cites, “While many will splurge, some will still look for simple and affordable ways to show their appreciation for friends and family and celebrate in a way they are most comfortable with.”

Check out some unique displays used for Valentine’s Day.  Do you like seeing Valentine’s Day-themed displays in stores? What are you planning on buying for your significant other?

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“Today is Valentine’s Day, or as men like to call it, extortion day!”

-Jay Leno

For more information about our products and services, please visit our website at www.sharndisplays.com.  Also, “like” us on Facebook and follow us on Twitter!

 Sharn Enterprises, Inc.

“A Proud American Manufacturer”

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http://www.sharndisplays.com | @SharnDisplays http://www.facebook.com/sharnenterprisesinc

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Sources:

http://www.statisticbrain.com/valentines-day-statistics/

http://www.cspnet.com/category-news/snacks-candy/articles/valentines-day-hearts-retail