Custom vs. Stock Displays: The Epic Battle!


Your brand is best right?  You’ve invested a lot of time, effort, and money in building your brand.  So when you’re finally ready to market, you need to decide which approach best suits your particular brand.  Which approach will get your products noticed, and more importantly SOLD?

Custom-Vs-Stock-Pic

Custom displays vs. stock displays… which is the best decision for your unique brand?  Sure, it would be easy to order a pre-made display and hope that one size fits all, but how many times has that worked for any of us in the past? Not many.

At Sharn Enterprises, we believe custom made point-of purchase displays are the answer.

Here’s why:

  1. Product Differentiation:  When Sharn Enterprises designs a custom display for you, it is unique and sets your products apart. It emphasizes the image that you have created for your brand. In short, it gets your product noticed.
  2. Foot print: As you know, floor space is “gold” to both you and your retailer.  A custom display is designed around your specific product; its size, packaging, and the quantities to be offered. It also can include a modular concept, so that as your sales increase you can simply just add the modular piece (which saves you from replacing the entire unit when it needs updating).
  3. Brand Presence: When using a custom POP display, you have gained a valuable foothold within the store itself. But conversely, when you order a stock display, it’s fairly easy for a competitor to take over your space by simply replacing your logo or signage. You’ve lost your valuable retail position… and unfortunately several sales.  A custom POP display cannot be used again for another brand, and also translate your target message to the consumer about your product.

When you step into any store, your brain is involuntarily over-consumed by hundreds to thousands of products. Some people plan their trip to a store all mapped out, with the intention to get in, get what they need.  But shopping is a visual event and most often than not, you buy items you may have not intended to purchase.  That is why you want to engage in the shopper quickly, create interest in your product, and have them put it in their shopping cart before something else grabs their attention.

RW12-SDK with floor base june 2006

An aesthetically pleasing custom POP display can make all the difference while a consumer is waiting at the cash register or perusing the aisles.  After all, 70% of shopper purchase decisions are made in-store.

Therefore, a custom-made product display designed and manufactured by Sharn Enterprises, Inc. will get your products noticed.   We will make sure your products show off their personality, maximize their footprint, and create the brand presence you have been looking for.

Flip flop display

That’s what our customers have been saying for 40 years, now.

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“A Proud American Manufacturer”

For more information about our products and services, please visit our website at www.sharndisplays.com

or our latest video at: http://vimeo.com/7147155

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