Why “American Made” Matters


America is known as the land of the free and home of the brave.  As Americans, we are lucky to be able to pursue our dreams, and that’s exactly what Arnold (Arnie) Werner, founder of Sharn Enterprises, Inc. did.

An Army sergeant serving in Germany and France in the 1940s, Arnie saw first hand the opportunities offered in America compared to other countries.   Shaped by his experiences while overseas as well as his own independent spirit, Arnie started Sharn Enterprises, Inc. out of his garage in 1974.

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During this time, the U.S. was still a manufacturing leader.  Arnie felt that American quality, labor, and value were still the best in the world. Years later as America began slowly to change to a service economy, he resisted the temptation to import his products, favoring American workers, American materials, and their inherent quality.

While importing goods has become more of the norm since then, Sharn’s current management still holds true to the values championed by Arnie years ago, and Sharn continues as “a proud American manufacturer.”

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We find it important to let our customers know our legacy and that all of our materials are Made-in-America and that we build them in house.  Our customers keep coming back because they know that they are receiving a one of a kind, American product.  Here are more reasons why “American Made” matters:

Job Creation & Support of Small Businesses

American people spending American dollars on American products equals American jobs.  It’s a win-win for all parties involved.  If every American spent an extra $3.33 on American-made products, it would create almost 10,000 new jobs.  If every builder used just 5 % more American-made products, it would create 220,000 jobs!  By using US made products, you are helping to secure future business within America.

Human Rights & Fair Wages

Many exporting countries do not have the strict regulations for working conditions like the United States.  By keeping our dollars in the US, we are not supporting the sometimes terrible working conditions that may occur in other places. When you choose American made, you contribute to the payment of “an honest day’s wage for an honest day’s work.”

Furthermore, many countries do not have minimum wage restrictions, or the minimum wage is outrageously low.  You can be confident that American consumer protection laws and safety standards are upheld in order to protect you and your family, whereas in foreign countries there are child laborers and the product may not be built up to code.

We are one of the few countries with regulated wages, which will also help to preserve our economy and create jobs for those living in the U S of A!

US Manufacturing = More Jobs!

Each manufacturing job creates an additional 5-8 jobs.  Manufacturing also supports an estimated 17.6 million jobs in the United States—about one in six private-sector jobs. More than 12 million Americans (or 9 percent of the workforce) are employed directly in manufacturing.

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The Environment

US manufacturing processes are typically cleaner for the environment than in other countries.  Many products that are produced and sold in other countries are made using dangerous chemicals that pollute our environment and are also made with hazardous chemicals.  When you purchase American products, you know that you’re helping to keep the world a little cleaner for not only your children but for your own safety as well.

Quality

Many people look to overseas in order to buy cheaper products, but often lower pricing equals lower quality.  Furthermore, a US made product can be received faster and more efficiently than importing.  More than 80% of people said they pay attention to whether a product is labeled “Made in the USA,” and 76% said they would be more likely to buy something with that designation.

All in all, when you buy American, you keep American dollars on US soil, leading to a more thriving economy.  Sharn not only supports the American made promise, we follow through with it. 

“A Proud American Manufacturer”

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For more information on our products and services, visit http://www.sharndisplays.com!

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Sources:

http://www.americanlanyard.com/articles/10reasons_buy_american.php

http://www.consumerreports.org/cro/magazine/2013/02/made-in-america/index.htm

http://smallbiztrends.com/2013/05/made-in-america-matters.html

http://industryedge.nationalhardwareshow.com/2013/06/the-rising-demand-for-made-in-the-usa-products/

http://www.nam.org/Newsroom/Facts-About-Manufacturing/#sthash.RUVujMGA.dpuf

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10 Ways To Attract Customers Using Psychology


How do you attract customers new customers? Many people would say it would be by having a good product, great marketing, quality service, etc. Although these are true, there is one component that is often overlooked, and that is the use of psychology.

It has been said that this way of marketing has been used for years to help attract customers. With competition growing, it is important that companies learn new ways to attract the attention of their customer.

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To help with that, here are ten ways you can learn how to attract your customer using psychology:

Help Your Customers Break Through “Action Paralysis”

This means that by setting a minimum for your customer. By minimum that meaning, reminding your target customer of how easy it is to get started. Example: “No money down… First month is free!”

Embrace the Power of Labels

Label your customers as a part of superior or elite group and it will almost always reflect the characteristics of that specific group such as VIP’s and loyalty members.

Understand the 3 Types of Buyers

The three types of buyers would fall under the names: Spendthrifts, Tightwads, and Average Spenders. In order to target the Tightwads you want to make sure there is a sweet deal in it for them. For example, instead of telling them that its $1,200/ year for a product, tell them its $100/ month instead.

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Highlight Your Strengths by Admitting Your Short Comings

It is found that customers trust companies that can admit their strategic failings. Buyers are okay with companies admitting that they were wrong because it shows that they are actively looking to fix the problem rather than passing the blame to someone or something else.

Use Urgency the Smart Way

Urgency and scarcity of the product or service drive sales up. Customers are known to ignore urgency messages for a product or service if they are not given further steps to take action on the product or service.

Make Their Brain Light Up ‘Instantly’

Several MRI studies have shown that our frontal cortex is highly active when we thinking about waiting for something, which is a big no- no for sales.  Focusing on the quick shipment and arrival of your product or service can be just the cherry on top that the customer or buyer was looking for and could also be great incentive for that buyer to come back again and will solve their problems fast.

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Make an Enemy

Healthy competition is not only great for your fellow competitors but it is also great for your future buyers and customers. By dividing your customers into groups, it has them pick a side. Companies such as Apple do just this. Apple divides their customers into groups like Mac vs. PC users.  Other companies categorize their company as “only for athletes” etc.

Stand for Something

Companies that have loyal customers have shown that they are loyal to said company because the buyer has shared interests and likes as the company that they are loyal to.  It is important to keep this in mind when trying to appeal to a wider selection of customers.  Here at Sharn we pride ourselves of on being a proud American manufacturer!

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Devil’s Advocate

By playing devil’s advocate you can increase the confidence level of your already loyal customers. Doing this you are addressing the negatives but reinforcing the positives by giving examples.

Keep em’ on Their Toes

Although many are not a fan, a price reduction as small at 10 cents is a surprise that all love and can bring in a once hesitant buyer to purchase your product or service.  Keep in mind that when you do a small price reduction or a sale that you add small words that pop! Such as “Wow, Surprise, Sale, etc.” Small changes like this do not have to be expensive.

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Getting customers is not always easy, but when you have the right strategy, you can start adding to your list of happy and loyal customers that have trust in your product or service. Remember, the customer wants to be reminded that you are constantly thinking about them. It’s the thought that counts, not the amount of money spent to attract them. We love our customers!

For more information about Sharn’s products and services, make sure to check out www.sharndisplays.com or call 815-464-9715.

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Source:

Capps, G. http://www.craftmakerpro.com/business-tips/10-ways-attract-customers-handmade-business-using-psychology/. 19. Nov, 2014. 10 Ways to Convert more Customers by using Psychology. Retrieved April 8th, 2015.