How do you attract customers new customers? Many people would say it would be by having a good product, great marketing, quality service, etc. Although these are true, there is one component that is often overlooked, and that is the use of psychology.
It has been said that this way of marketing has been used for years to help attract customers. With competition growing, it is important that companies learn new ways to attract the attention of their customer.
To help with that, here are ten ways you can learn how to attract your customer using psychology:
Help Your Customers Break Through “Action Paralysis”
This means that by setting a minimum for your customer. By minimum that meaning, reminding your target customer of how easy it is to get started. Example: “No money down… First month is free!”
Embrace the Power of Labels
Label your customers as a part of superior or elite group and it will almost always reflect the characteristics of that specific group such as VIP’s and loyalty members.
Understand the 3 Types of Buyers
The three types of buyers would fall under the names: Spendthrifts, Tightwads, and Average Spenders. In order to target the Tightwads you want to make sure there is a sweet deal in it for them. For example, instead of telling them that its $1,200/ year for a product, tell them its $100/ month instead.
Highlight Your Strengths by Admitting Your Short Comings
It is found that customers trust companies that can admit their strategic failings. Buyers are okay with companies admitting that they were wrong because it shows that they are actively looking to fix the problem rather than passing the blame to someone or something else.
Use Urgency the Smart Way
Urgency and scarcity of the product or service drive sales up. Customers are known to ignore urgency messages for a product or service if they are not given further steps to take action on the product or service.
Make Their Brain Light Up ‘Instantly’
Several MRI studies have shown that our frontal cortex is highly active when we thinking about waiting for something, which is a big no- no for sales. Focusing on the quick shipment and arrival of your product or service can be just the cherry on top that the customer or buyer was looking for and could also be great incentive for that buyer to come back again and will solve their problems fast.
Make an Enemy
Healthy competition is not only great for your fellow competitors but it is also great for your future buyers and customers. By dividing your customers into groups, it has them pick a side. Companies such as Apple do just this. Apple divides their customers into groups like Mac vs. PC users. Other companies categorize their company as “only for athletes” etc.
Stand for Something
Companies that have loyal customers have shown that they are loyal to said company because the buyer has shared interests and likes as the company that they are loyal to. It is important to keep this in mind when trying to appeal to a wider selection of customers. Here at Sharn we pride ourselves of on being a proud American manufacturer!
By playing devil’s advocate you can increase the confidence level of your already loyal customers. Doing this you are addressing the negatives but reinforcing the positives by giving examples.
Keep em’ on Their Toes
Although many are not a fan, a price reduction as small at 10 cents is a surprise that all love and can bring in a once hesitant buyer to purchase your product or service. Keep in mind that when you do a small price reduction or a sale that you add small words that pop! Such as “Wow, Surprise, Sale, etc.” Small changes like this do not have to be expensive.
Getting customers is not always easy, but when you have the right strategy, you can start adding to your list of happy and loyal customers that have trust in your product or service. Remember, the customer wants to be reminded that you are constantly thinking about them. It’s the thought that counts, not the amount of money spent to attract them. We love our customers!
For more information about Sharn’s products and services, make sure to check out www.sharndisplays.com or call 815-464-9715.
Capps, G. http://www.craftmakerpro.com/business-tips/10-ways-attract-customers-handmade-business-using-psychology/. 19. Nov, 2014. 10 Ways to Convert more Customers by using Psychology. Retrieved April 8th, 2015.