Employee Spotlight- Lloyd Weddington


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Lloyd Weddington, Machinist- Sharn Enterprises, Inc.

1. One thing people may not know about Lloyd is: He’s a musician– He plays bass, piano, horns, and more!

2. Favorite Food: Steak

3. Favorite Restaurant:  Chili’s

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4. Lloyd’s favorite material to work with is… Metal

5. Favorite Chicago Sports Team: The Chicago Bears

6. Wants to travel to: Hawaii

7. Dogs or Cats?  Dogs

8. Lloyd’s Favorite Thing to Do Outside of Sharn is…Drive his race car!

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For more information on Sharn Enterprises, Inc., visit www.sharndisplays.com

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Temporary vs. Permanent POP Displays


With so many choices in the retail merchandising world, it is no wonder retailers and product marketers are not sure where to start when it comes to making decisions about a point-of-purchase product display.  From simple branding, to color, to material types and kinds, heads start to spin and ideas seem to run wild when the possibilities are endless.  In order to better understand what type of display fits your brand and product’s needs, you may need to ask yourself some basic questions about your retail display:

Ask yourself and your team:

  1. What is the objective? Do I want to launch a new product?  Do I need to promote a trial run, an out-of-stock item, or just show off my brand’s image?
  2. How long should the program last? 4-6 weeks? 7-12 weeks? Longer?

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 A retail display must communicate vital information to the consumer, including position, value, and an overall image to encourage consumers to buy.  Customers want to touch, experience, and connect to a product; therefore a custom display is a necessity to retailers and marketers alike.  There are two types of point-of-purchase displays that a retailer can choose from.  Which type best fits your brand?

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A TEMPORARY POP DISPLAY

The first is a temporary display.  This type of display is designed for a period of 4-12 weeks and is usually constructed in corrugated (cardboard) material with a screen, flood, or litho print graphics. They are designed for one-use only, and are an effective way to communicate a low-cost brand position so they can be seen as “cheap and cheerful.”

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Pros and Cons of Temporary Displays:

Pros- Up-front costs effective for distribution and inventory gains, look and feel is usually rectangular and positions a low price point value product well, used for specific objective for a short time, can be recycled, versatile, light-weight.

Cons- Assembly required, short life cycle management, low perceived value, store staff removes from floor quickly, can take a beating from overall store floor (customers, floor cleaners, movement, etc.), high tooling price.

PERMANENT POP DISPLAY

The second type of display is permanent.  These displays are designed for a displays period of 12-52 weeks and are made with more durable materials.  This is Sharn’s specialty!    These types of displays have limitless potential in terms of design, materials and functionality.  Plastic, wood, and metal are just some of the strong materials used in the construction of these displays in order to capture the brand’s positioning and essence. Red-Camel

Pros and Cons of Permanent Displays

Pros-  Claims retail territory, cost-effective life cycle management, completely flexible and can be designed to anything you want it to be, simple implementation (shipped and ready to go),  better reflection of brand positioning, which increases market share, flexibility of use, ability to last long, unique to product, can be used for years.

Cons- Higher upfront costs, but display cost per week is lower due to longevity on floor, longer planning time for proper engineering and prototyping

In summary:

When considering your retail display strategy, there are many factors to consider when choosing the type of retail display for your products.  It’s not just a home for your product; it’s where they get sold!

You must consider your overall objective, your timeline, your needs as well as the needs of the retailer, ability to reflect brand image.

Of course, here at Sharn we are a bit biased towards permanent displays.  Since 1974, we have been designing and manufacturing custom retail fixtures out of wood, metal, and acrylic.  If your needs align with our capabilities, let us know and we will do everything in our power to make your product and display stand out among the rest.

For more information on Sharn Enterprises, Inc’s permanent displays, check out their website at http://www.sharndisplays.com.

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Source: http://www.traitech.com/secondary_retail_display.html

Taking a Step Into the Real World


by: Chelsey Heft, Marketing Intern

Growing up, school was never easy for me.  I never got the grades that my parents expected me to get, even though I always tried my best.  So when I hit the age where I was able to start working, I took every opportunity to work everyday and on the weekends to get experience.  The opposite of school, I realized that working, making connections, and meeting new people is what came easy to me.

When I graduated from high school, I knew that I had to go to college and get my degree.  I started off at Moraine Valley and then transferred to Eastern Illinois University to major in Special Education.  Unfortunately, I found out that special education was not the field for me.  The longer I sat in my Special Education classes the more I started to get lost and not understand the information that was being thrown my way.  I became overwhelmed at the fact I picked the wrong area of study, but knew that I had to figure out what I actually liked to do.

After some soul-searching and realizing my strengths (talking to people and making connections),  I figured out that a degree in Communication was for me.  I decided to move back home and make Governors State University my school of choice.  Currently, this is where I am finishing up my degree in Communications.

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As a graduation requirement, I had to find an internship.  One day I stumbled upon the marketing internship email application for Sharn Enterprises, Inc.  I was having terrible luck applying for internships on my own, so I figured why not try for an internship that Governor’s State was connected with.

Shortly after applying, I received a phone call asking if I would like to set up an interview time and of course I said yes!

Then all of the questions started running through my head like they would with any other person. “What do I wear? What do I say? You better make sure you have questions prepared!”  After interviewing with Stephanie and Roger, I got the call that I received the internship, and I was elated!

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Since being here at Sharn Enterprises as a marketing intern, I have taken in a great amount of knowledge.  From researching new leads, to being the main liaison for a new CRM system, to constructing strategic posts on social media, and putting together marketing campaigns, I can say that when I do head out into the work world that I will definitely feel that I have one leg up over the competition.

The meaning of graduation to me is a massive accomplishment that everyone should be proud of.  After finishing the internship with Sharn, I now am finished with my overall degree!  I am so happy (and even relieved) that I am finally done with school and can start focusing on the things I am good at.  

In the last five months, I have learned so much and I continue to learn each day.  When there is a new task I am always ready take it on. This has been quite the learning experience for me.  I am so glad I was able to take the ride at Sharn Enterprises, Inc.

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For more information on Sharn Enterprises, Inc.’s products and services, visit their website at http://www.sharndisplays.com.  For internship opportunities at Sharn, contact Stephanie at sshostok@sharndisplays.com.

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The Secret Behind Product Display Placement


Do you ever wonder why stores put product displays in certain places? It’s not because it just fits or because it looks good.  There are many factors into putting a display where it should be in the store.  You don’t find gum in the perfume department or vegetables in the meat department; there is a science that goes behind all product display placement.  Also, the size and shape of the display has a lot to do with how we shop as well.

There is a definite science behind placing products in retail stores, and the better a business is at doing it, the more sales and more profit they will make.  It all starts with how general the consumer thinks and acts when he or she enters a store.

In particular, where and how the product is positioned on store shelves can either drive their sales through the roof or it can never really reach its full potential.  Here at Sharn Enterprises we make custom made displays.  Custom made displays are designed to attract the consumers to purchase the product and add it to their other items on their list.

Some of the product placement techniques retail stores like to capitalize on includes:

-Block Placement: This is when like items are placed together.

-Vertical Placement: This term refers to merchandise being displayed on more than one shelf level.

-Commercial Placement: Items with a higher perceived value are given a more “desirable” shelf position, where as items that don’t add much to the bottom line are given a less desirable shelf space.

-Margin Product Placement: The more profit a single item gives the retailer the better position it will receive.

-Market Share Placement: The items that generate the highest revenue are placed where the consumer can easily find them.

All stores devise a blueprint called a planogram.  This is a tool retailers use to assist in the merchandising process.  A planogram is a drawing or a visual diagram that details where every product should be placed inside a store.

At almost every store we go to, the candy, magazine, and knick-knack shelves are in the check out line.  Sure, many of us go into store to get “just what we need,” but there are a few of us that have the sweet tooth or we have that need for “celebrity drama.”  It all looks so enticing to us that we just add it into our cart.  Small items like this are typically cheap and come in a smaller quantity, whereas in the middle or back of the store it might come in bulk.  You almost never see perfume or jewelry in this area.  By placing these items near or in the check-out line consumers are more inclined to purchase one of these “impulse” items.

Now, when you’re in the jewelry and fragrance department you never see large displays.  Jewelry such as earrings or necklaces, are always placed in smaller, more delicate looking displays that rotate and also lock.  When these displays are locked, we all know it means it’s a higher priced item.  By having this display locked we are more intrigued to want to touch it, try it on, and see how it looks.  Many times this can lead to purchasing this item that you just had to try on.

With all of this said, next time you walk into a grocery or retail store, take a look around and see where things are placed. I bet you smile a little and think to yourself “These stores are pretty clever.”

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If you are in the market for a new custom made display or need free display advice, contact one of the members on our design team here at Sharn Enterprises, Inc.!

Visit our website www.sharndisplays.com for any additional information.

Email us at info_request@sharndisplays.com!