According to POPAI (2009), slightly over 60% of total purchases are attributed to the retail display as the major promotional element within the store. Because consumers are bombarded with competing information while shopping, it is more important than ever to compete for the customer’s dollar.
Consumers usually have a goal to accomplish when they decide to shop at a store. A way to gain attention may be from a custom product display. But, there is some hesitation when it comes to custom POP fixtures. Here are three common misconceptions about custom retail displays:
A Custom Made Retail Display is Too Expensive.
This myth is just plain wrong. A purchase of a custom made, semi-permanent display often results in far less cash being spent on a particular project. You may think that you are getting a bargain by purchasing a low cost, corrugated display for your product, but that often is not true. Sure, the individual piece price might be less expensive at the time of purchase, but when you add in the extra cost for tooling as well as the overrun amount you are obligated to take, it usually winds up with you spending more. Also, when you consider the replacement cost of a corrugated display 3 to 6 months later, your expense continues to grow.
A Cheaper, Stock Display Serves My Purpose Just As Well.
Not true! Your product is unique, and you have put a lot of money, time and energy into the product and its packaging. Where are you going to get a stock display that maximizes the amount of pieces you want to include in your display?
Our designers here at Sharn calculate that for you to be certain that you’re getting the most out of your investment. Retail floor space is like gold, so you want to maximize the number of products offered, given the space that your retailer has allotted to you.
Getting a Custom Made Display is a Hassle.
Not with Sharn Enterprises! We have professional designers that will work with you to not only get your product noticed, but get sold! Our designers will ask you about your particular program, product, and overall goal. They will give you options in order to discover your unique look by offering combinations of various materials and design. Finally, they will come up with a production plan and pricing that fits your timing, specific quantity, and most importantly, your budget. When you partner with Sharn Enterprises you never have to worry about the details… that’s what we do.
For more information about our custom retail fixtures and displays, please visit our website at http://www.sharndisplays.com or call 815-464-9715.
Sharn Enterprises, “A Proud American Manufacturer.”