Even though last week had a specified day to get to know customers, we here at Sharn want to celebrate that every day. Plenty of times customers aren’t appreciated the way that they should be. We often forget that the customer is always right and the customer is one of the most important pieces to the puzzle of a successful business. Getting to Know Your Customers Day should not just be one day, but be a goal throughout the entire year. This is a great opportunity to reset our minds on how to build successful relationships with our customers.
Here are some tips that will help with getting to know your customer, according to ImpactLearning.com:
Follow Up Calls:
Turn the tables on your customer and make the initial phone call to ask them a question before they decide to call you. Take the time to call them and follow up with how they like their product or services thus far. Also, make sure to ask how they can be helped with anything. Be careful not to make this sound like a sales call, as that is not your intent.
Use social media to gather surveys from your customers, as this is a great way to gather feedback from them. Facebook, Twitter, and SurveyMonkey are great websites to put a survey on, you may also want to include a promo or instant gift for answering the survey. This gives the customer a special feeling and lets them know you’re serious about getting feedback from them.
Thank You Notes:
If a note is handwritten, it will make it feel personalized and specific to one customer. Here at Sharn, we are all about being personable with our customer. Using the person’s first name instead of using their full name in a letter makes it seem less computer generated, and more real.
Whether you are a small or large business, one thing to always keep in mind is, “Where would I be without my customers?”
For more information on Sharn’s products and services, check out http://www.sharndisplays.com or give us a call at 815-464-9715.