There are many factors to consider when trying to market your brand. Consumers have a multitude of choices in the marketplace and it’s easy to find yourself lost in the shuffle. As you aim to make yourself and your brand stand out from the crowd, there are some key ideas to consider that can help bring you and your brand success.
Create a Buzz
Networking is the best way to get people to talk about you. The connections that you make when meeting and interacting with other people are invaluable. If you make a good impression when you network, they will tell other people about you and help to create a buzz. One thing to consider when building your brand is what people think of when they hear about you, or your company. Live your brand, so to speak.
Consider the experience that you create for your customers. Is it unique, or can it be easily found elsewhere? What kind of image do you represent to others? Your brand is who you are, so authenticity is key. Begin by listing your “unique selling points,” in other words, define why you are unique. You have to pinpoint what is different and special about your brand so that you can make a lasting impression.
Write a Positioning Statement
This is a great way to help you think about how you want to be perceived, as you market yourself and your brand. Begin by defining who you are and how you differentiate yourself form others. Outline what unique benefit you provide that is different than anyone else. Another important thing is to always know what your competition is. This is important so that you can explore what you can do to position yourself favorably when being compared to others.
To make sure that you stand out from the crowd ensure that your statement is action oriented and shows the benefit of what you do. It’s also important that you can have a concise version of your positioning statement that can be said in one breath. Think of this as a “elevator pitch,” something that is short, to the point, and on topic. This statement should list the practical benefits of using your brand, and make them want more.
Did you know that first impressions are made within the first 30 seconds of meeting someone? Taking this into account, it is easy to see that you must always be prepared to put your best foot forward. Use your image as a tool to market your brand. When networking be enthusiastic, be pleasant, be sincere, and present yourself confidently. Remember that the only person you are competing with is yourself.
To learn more about our Company, its products and services, please visit our web site at www.sharndisplays.com
“A Proud American Manufacturer”