Which type of product display is right for your brand?


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Your brand is the best, Right?  You’ve invested a lot of time, effort, and money in building your brand. So when you finally go to market, you need to decide which approach best suits your particular brand. Which approach will get your products noticed– and more importantly SOLD!

Which should I choose, custom-made or stock product displays?

Here at Sharn Enterprises, we believe “Custom made” point of purchase displays are the answer and here is why:

  1. Product Differentiation                                                                                                                  When Sharn Enterprises designs a custom display for you it is unique and sets your products apart. Our design team emphasizes the individual image that you have created for your brand. In short, it gets your product noticed!
  2. Foot print                                                                                                                                                 As you know, floor space is “gold” to both you and your retailer. A custom display is designed around your specific product, its size, it’s packaging, and the quantities to be offered. It also can include a modular concept so that as your sales increase you can add a piece, which saves you from replacing the entire unit when it needs updating.
  3. Brand Presence                                                                                                                                          When using a permanent display, you gain a valuable foot hold within the store itself. Conversely, when you order a stock display it’s fairly easy for a competitor to take over your space by replacing your logo or signage. You’ve lost your valuable retail position and lost several sales. I bet this has happened to many of you who use stock displays.

In any retail store, there are literally thousands of items to view as a shopper walks through the store. Some people just go in a store with the single purpose of buying one item, then they leave. Other people go to the store with a similar purpose, but they also browse around to see what other products the store is offering. Shopping is a visual event and you want to engage the shopper quickly, create interest in your product, and have them put it in their shopping cart before something else grabs their attention.

A custom-made product display, designed and manufactured by Sharn Enterprises will get your products noticed! That’s what our customers have been saying for 41 years now.  

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com

“A Proud American Manufacturer”

SharnLogoAddress2010

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Happy Easter!


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At Sharn Enterprises, we are all about making quality displays for all of your display needs. That got us thinking about creative display ideas for you this Easter.

We have compiled some easy and fun ideas for you to “display” your holiday spirit:

  1. Easter Picture Display
    Use adorable Easter bunny stickers to amp up your everyday family photos for a cute and creative decoration. Simply stick bunny ears and mouths on the glass front of your favorite pics.
  2. Easter Chick Display
    Set out our creative egg and chick project for a fun Easter decoration. To make, start by gluing together two yellow pom-poms for the chick. Add a face using felt and fabric paint. Insert the chick into a pre-stretched balloon; blow up to desired size. Knot the balloon and spray with cooking spray. Coat string with white glue; wrap colored string around balloon, adding crisscrossing strands as you go (make sure gaps are no larger than the chick). Let string dry; pop balloon and remove it.
  3. Potted Plant Display                                                                                                                   Nothing blooming outside yet? Create a garden view with an improvised indoor window box in time for Easter. Line up small potted plants or flowering bulbs on a sill, then fence them in with wire garden-bed edging propped on the sill or stapled to the underside.
  4. Paper Easter Basket Decoration
    Use a paper shredder to make an Easter basket centerpiece. To create a paper nest, shred long sheets of craft paper or holiday wrapping scraps, and staple each end together. Add a length of floral wire, hold one end of the strips in each hand, and twist and wrap it into a nest. Clip a few strands with scissors for a loosely woven look. If needed, add a dab of glue to keep the strands in place. Lay real or faux eggs inside to finish the Easter decoration.
  5. Spring Curtain Decor
    Give the window curtains a little springtime sprucing by replacing curtain hooks with colorful ribbons. Be sure to tie the loops loosely enough to allow for easy sliding.
  6. Easter Butterfly Tree
    Inside or out, this tree signals that spring is in the air. Use twine to hang paper butterflies on branches — these are made from note cards, but you can also cut butterfly shapes out of cardstock. For dimension, outline edges of the cards with acrylic crafts paint. Insert branches into foam in a garden container. Silk flowers glued to some branches and moss topping the container finish the look.
  7. Tea Time Flower Display
    Red tulips and white roses are awe-inspiring inside a stacked cup and kettle. Using two different colors adds interest, while the matching green dishes keep the display cohesive.
  8. Simple Easter Mantel Display
    Cut plant sprigs and place them in vases and bottles for a simple mantel display that you can keep up throughout spring.
  9. Twig Easter Nest Centerpiece
    Celebrate Easter and spring simultaneously with this pretty table topper. Simply purchase a faux bird’s nest online or at a crafts store (or build your own), and fill it with plastic eggs for a quick centerpiece.
  10. Flowers-&-Vegetables Display
    Carrots and lettuce leaves arranged around the inside of the wide vases create a unique look. Keep the vegetables propped up by placing a smaller vase inside the larger one and laying the vegetables in between. Wrap string around the vases for a homespun accent. Place a decorative bird or bunny nearby to give the display an Easter touch.

(Credit: Better Homes and Gardens)

happy-easter

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com

“A Proud American Manufacturer”

SharnLogoAddress2010

 

 

 

 

 

 

 

Managing Conflict in the Workplace


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Arbitration is defined as a technique to resolve disputes outside of the courts.  But no matter how careful you are as a business owner, sometimes minor problems can eventually turn in to major ones, so if you are involved in a business dispute with another company?  Go to arbitration.

Well, wait; is that the best solution for you?  For many years the “traditional thinking was yes.  But before you go that route, please consider the following:

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  1. Cost:  A professional Arbitrator will usually charge in the $500 per hour range for commercial disputes.  Sometimes cases call for more than one Arbitrator to be included.  You do the math, you’re probably better off in a court room.
  2. Delay:  You want a quick resolution to the problem, let’s get it over with! Typically rules of arbitration say it should take 30 days for a decision.  However it is not uncommon for an arbitrator to ask for additional time, sometimes up to 120 days.  At $500 an hour, ask yourself, why wouldn’t they?
  3. Inconsistency:  This is not a courtroom; the rules of evidence may not be applied exactly the same way that they are in a courtroom.  With an Arbitrator, some so-called “evidence” may be admitted – which a court would not even consider.
  4. Discovery:   Federal rules limit the Arbitrator’s Subpoena power.  Probably not a problem if both companies are in the same jurisdiction, but could be a major problem if they are headquartered in another state.
  5. The “Appeal”: If you feel that the decision is incorrect, or the law has been misapplied, you should recognize that arbitration awards are final and generally not subject to appeal.

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So our advice to you is to try to get along with your employees, customers, and vendors. That’s what we try to do every day here at Sharn Enterprises.  But if that doesn’t work for you, carefully consider all of your options.

(Credit: Adrian Mendoza-Daily Hearld)

Roger Wandersee 
President- Sharn Enterprises, Inc.

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com

“A Proud American Manufacturer”

SharnLogoAddress2010

 

Happy St. Patrick’s Day!


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This St. Patrick’s Day, there are a many different ways to celebrate the culture and heritage of the Irish population. People dress in green and attend parades and festivals, such as the Irish Day Parade in Chicago. Irish food and parties are celebrated in pubs.

There are many different symbols that represent St Patrick’s Day. The most common symbol is the shamrock. Other symbols include:

  • Almost anything green.
  • The green, orange and white flag of the Republic of Ireland.
  • Brands of beer associated with Irish culture.
  • Religious symbols including snakes and serpents.
  • The harp, which was used in Ireland for centuries.
  • The leprechaun and a pot of gold that it hides.

We at Sharn Enterprises would like to wish you a happy St. Patrick’s Day! Even though many St. Patrick’s Day celebrations were held last weekend, we found a couple of fun things that you can still do today. Sláinte!

St. Patrick’s Day Celebration at Irish American Heritage Center

Thursday, March 17
  • Time: 12:00 noon – 8:00 pm
  • Location: Irish American Heritage Center (4626 N. Knox Avenue)
  • Tickets: $10 adults; free for children 12 & under
The Irish-American Heritage Center continues their celebration with a day-long event. Children and their families can look forward to live music, dance, food and drink for purchase and face painting.

ShamROCK GREENing

Tuesday, March 1 – Thursday, March 17
  • Location: Citywide
  • FREE
Join ShamROCK Chicago and Tourism Ireland to promote Chicago as the “GREENest City in the World.” ShamROCK Chicago was launched in 2012 to highlight the strong Irish influence in the great city of Chicago and celebrate St. Patrick’s Day. From March 10-17, see Chicago buildings and icons light up GREEN in support of the fun. You can join the celebration — and be featured on ShamROCK’s Facebook and Twitter pages — by taking a GREEN Selfie with #shamROCK beginning Friday, March 1. ShamROCK Chicago will choose the GREENest photos and feature them on social media.
To learn more about our Company, its products and services, please visit our web site at www.sharndisplays.com

“A Proud American Manufacturer”

SharnLogoAddress2010

 

 

A Needle in a Haystack


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I was reading an article in our local newspaper yesterday about a luxury movie theater that’s opening soon in our community of Frankfort, Illinois. Spokespeople for this particular company referred to our village as “finding a needle in a hay stack.

The article focused on a company by the name of Emagine Entertainment headquartered in Michigan. Village of Frankfort officials stated, “We weren’t excited that it’s just a theater, we were excited because it is a high class, quality type theater that offers something unique for the customer.  It offers movie goers an experience beyond a traditional movie theater environment.”

Back of Factory

After reading this, I began to think about our own company, Sharn Enterprises, as another “needle in a haystack.” How we offer our customers an experience that goes beyond what ordinary display companies offer to their customers. First, we offer extensive design collaboration that transforms your ideas and concepts into a real display product that not only considers appearance, but also functionality and price. Next, we offer customers the ability to place both large and small orders while still maintaining manufacturing precision.  And finally, we offer that “good old American quality and service” that goes well beyond what you may experience with imported products.

So check out what Sharn Enterprises has to offer by visiting our website at www.sharndisplays.com.

Roger Wandersee 
President- Sharn Enterprises, Inc.

For 41 years now,

“A Proud American Manufacturer”

 

SharnLogoAddress2010

 

Our Visit with Quagga Accessories!


This past week, we had the opportunity to visit with one of our favorite customers, Quagga Accessories, in St. Charles, Missouri.

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Quagga Accessories manufactures a wide variety of top of the line products for their customers to choose from. They specialize in luxury men’s, women’s and children’s accessories. Quagga Accessories serves the fashion, outdoor, sporting & natural grocery industries, by partnering with some of the most popular national, and private label brands and retailers in the world. 

At Sharn, we pride ourselves on offering expertise in design, manufacturing precision and outstanding customer service.  Because of our commitment to quality services, we have had the pleasure of working with Barry Horn and his group in the past.

We encourage you to check out Quagga’s website at www.quaggallc.com to see the range of excellent products that they have to offer!

To learn more about our Company, its products and services, please visit our web site at www.sharndisplays.com

“A Proud American Manufacturer”

SharnLogoAddress2010