Temporary vs. Permanent Displays: Which is best?


Which type of display do you think is best suited for your particular product? Would it be a corrugated temporary display, or a permanent custom display?

According to the latest research we have seen, most consumers make their decisions at the actual point of purchase. Just over 60% of total purchases are attributed to the retail display as the major promotional element within the store. Because consumers are “bombarded” with competing information, it is more important than ever to know how to compete for the customer’s dollar.

So, the answer here may just be “Either one.” The type of retail display that will make your products sell best actually depends more on your products features, your program with your retailer, as well as your goals for this specific promotional campaign!

Let me give you a few important features of both to help you decide depending on the type:


 

Corrugated14.9 Corrugated Wallet 1

Positive:

  • Piece price
  • Versatile
  • Durable
  • Light weight
  • Easy to Customize

 

Negative:

  • Tooling price
  • Somewhat plain
  • Looks inexpensive
  • Product weight
  • More tooling

 

PermanentSW0608F_10411_TH WalletCounter

Positive:  

  • More impressive                                                                                                                        
  • Claims retail territory                                                                                             
  • Used for years                                                                                                      
  • Unique to product                                                                                                                  
  • Increase perceived value of your products              

   Negative:

  • Initial Cost                                                                                                               
  • Difficult to acquire                                                                                                                 
  • More difficult to update the “look”                                                                                        
  • May perceive a higher price

Sharn Enterprises manufacturers both temporary and permanent product displays. Our Designers have the proven industry expertise and experience to discuss your program with you and your own design ideas. They will work with you to get your ideal retail display produced on time and within the budget that is best for you. 

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com

“A proud American manufacturer”

SharnLogoAddress2010

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