The Art of Visual Merchandising: Customizing Your Product Displays


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When you’re working in the world of retail, one of the key concerns to focus on is “sales per square foot,” that’s the average revenue a retail business generates for every square foot of sales space.

It all starts with your customer. Here at Sharn, we get a lot of our inspiration by first talking to our customers and understanding their specific goals. We also venture out to retail stores to see what’s trending, what is and isn’t working, etc. The internet is a rich source of inspiration as well, especially sites like Pinterest and vsmd.com (Visual Merchandising and Store Design), among others.

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Knowing your target customer’s needs will help you tremendously when it comes to creating effective merchandising displays. Who is the target market? Teenagers, young adults, men, women, who? You need to get to know your customer’s product selection as well as their various price points. This will allow you to give them the best return on the investment they’ve made by purchasing your display.

Once you and your customer get to the design phase, please keep these three key elements in mind:

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  1. Sight– Of course the purpose of your display is to get your customer’s products noticed so the visual aspect is very important. You will need to use exciting colors, lighting symmetry, balance, and contrast, all in an effort to get your customer’s product sold!


  2. Sound– This may also play a part in your display presentation. Hearing valuable information is helpful to help acquaint the customer with the product, but be careful, extraneous noise can be irritating, so keep that in mind. You have to find the right balance if you incorporate sound.

  3. Touch– This often has more to do with what type of product is being sold and it’s packaging, so your design of their display must take all of that into consideration.

At the end of the day remember that quality, price and service are equally important factors to consider when working to fulfill your customer’s display needs. You might be able to design an attractive and functional product display, but if it can’t hold up to normal wear and tear at the retail store location, then you have failed.

Additionally, the price of your display has to be reasonable or you may not have a repeat customer. Our company realizes that a display is part of a package deal to the retailer. For that reason it’s important to look for material and manufacturing savings when creating designs. These are savings that you can then pass along to your customers. That builds loyalty and trust.

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Finally; service, service, and more service!

We have all been victims of “poor” service somewhere along the way, so we know how that makes us feel. To ensure excellent customer service keep in contact with your customer, not only before the sale, but during the design and manufacturing processes. No one likes a surprise, so if you’re having some difficulty be honest with your customer about a delay and the reason for it.

Make sure to follow-up with them after your order is delivered. This will let them know you appreciate their business and help you build a relationship based on trust. When you work with your customer, you will be able to come up with an effective visual merchandising plan that will suit their specific product display needs and help increase sales.

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com

“A proud American manufacturer”

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