In Store vs. Online Shopping


The likelihood of a consumer making a purchase is dependent on their shopping experience. This statement has recently be shown to be true with the rise in percentage of consumers that prefer to make purchases in store rather than online. In fact, according to PWC’S annual consumer survey, nearly 40% of consumers make purchases inside a physical store at least once per week. Only an estimate of 27% make their purchases online. This change in in-store versus online shopping can be contributed to numerous reasons.

The social and human shopping experience of being in-store is one that cannot be replicated. Many popular eCommerce brands are making the swap to brick and mortar stores. Amazon for example opened its first physical store in Seattle last year. The company’s CEO Jeff Bezos recently confirmed at Amazon’s shareholder meeting that more stores are coming. The store located at University Village is seen to use a different display arrangement than your normal everyday bookstore. Books displayed here are shown to be arranged cover out, rather than spine out. This display method comes from the belief that it makes browsing more appealing.

Amazon Book Store book arrangement

This shows the importance of a custom made display. A custom display design as one that is shown by Amazon will ensure that your product gets noticed. If browsing is more appealing, consumers are likely to spend more time looking at your product. A custom design not only gets your product noticed, it will help your product get sold. Here at Sharn Enterprises Inc., our in-house design team will collaborate with you to create eye-catching displays that achieve the desired effect while increasing your sales.

Although the ease of shopping online ensures product availability, at least 60 percent of consumers said that they prefer to shop in store to; avoid delivery fees, receive the product immediately, and to have the option of trying the item on or seeing it in person before buying it. In fact 75 percent of people surveyed spend time browsing the product online before buying them at a physical store. Hence, another reason to ensure that your POP design shines the spotlight on your product or brand. A custom made design allows for permanent signage and branding to keep competition from intruding on your spot in the store. It will fit the exact size and number of products you are offering, therefore ensuring the product is in the correct location on the sales floor making it easy for those online shoppers to find your product when it is time to make a purchase.

Shopping in store allows for a different consumer shopping experience than one that they would receive online. Being in the physical location, adapting to the atmosphere of the brand, and along with an aesthetically pleasing store design will cater to the needs of those that prefer to shop in store. Sharn Enterprises Inc. is a leading single source provider in today’s POP display industry with custom store fixtures, point of purchase (POP) displays, and specialty items. The consistent need for physical stores can definitely be attributed to fact that products are conveniently ready and visible thanks to a custom store design as one that can be provided by the products and services here at Sharn Enterprises Inc.

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com

“A proud American manufacturer”

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Finding a balance between vacation & work.


Many of us hard working Americans can get so wrapped in our busy work schedules that we deny ourselves of the necessity of vacationing. We tend to prioritize working over taking the time needed to refresh our minds and body. In fact, according to the latest Gallup poll conducted in 2014, only half of U.S adults employed full time work 40 or fewer hours per week.  The average is 47 hours with nearly 1 in 5 full timers working 60 hours or more. It makes you wonder, when do we ever sleep?

Stressed in the office

Even at times when we decide that we do want to take a break, are we actually taking a break? Most of us hardworking Americans tend to use our off time, to do work. For example, checking our emails or even taking phone calls during our off time.  It has become so easy to do so with the advancement in technology allowing us to work from home, or even from the palms of our hands. Americans are more reluctant to take a break because we worry that it may set us behind in our work schedule, or that we will miss out on our pay and wages. According to the Department of Labor, Federal Law does not require lunch or coffee breaks. Although, it is necessary for better work performance, some employers only allow a maximum of 5 to 15 minutes. The Fair Labor and Standards Act does not require payment for time not worked. If paid time off is given it is the result of a contract between the employer and the employee.

Vacationing and taking time off is vital to our work performance, our personal health and our well-being. There are many benefits that come along with taking time off from work. We need to take personal time off to be able to focus on our hobbies and passions, spend time with family, and best of all…sleep.

Focusing on our hobbies provide a good stress relief. It allows us to take our mind off of the workplace and into something we are truly passionate about. In turn we are bettering ourselves by improving the skills that support or hobby. Also, it gives us a reboot to prepare for the return to work.

Another benefit of taking a break from work is that you prevent yourself from overworking. Overworking yourself can become boring. Even though you may enjoy your job, when it becomes boring you will find that it can become less enjoyable.

Taking a break can also benefit your health tremendously. Think about this, if we are spending so much time working throughout the day, the convenient thing to do on a lunch break is to grab something quick to eat. For example, fast food, something from the vending machine in the breakroom, or a small unhealthy snack. You’ll find that you will be less likely to eat or find time to exercise. Therefore, work can become unhealthy.

Lastly, taking a break from work can make you a better employee. For those that are dedicated to our 9 to 5 it is important that give our best when doing so. Take the time off to focus on yourself will in return give you the energy, mindset, and capability to get up and tackle your daily job. You’ll enjoy doing so as well.

Happy in the office

With the multiple benefits of vacationing and taking the time off to focus on yourself it is clear to see that this should be a priority of every hardworking American.  My advice to you is to turn off the notifications and plan out your relaxing off time as soon as possible.

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com

“A proud American manufacturer”

 

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The “Hack Attack”. Helpful Advice from Sharn.


Being a victim of computer hacking is a serious threat to face. Computer hacking is done by a third party attempting to exploit a weakness in a computer network. Once they have taken access to your computer the hackers gain access to all of your files and documents. This can be done for various intentions including profit, enjoyment, and even surprisingly to remove those weakness. Regardless of the reason, not having access to your files can put your personal and or business information at great risk.

One specific form of computer hacking is a software called ransomware. Ransomware is a software that hacker’s use to hold individuals’ data hostage by blocking access to files unless they agree to pay a ransom. This computer hacking process is becoming more common as businesses and consumers utilize the internet on personal computers as well as their mobile devices.

One common misconception is that once your computer is hacked, there isn’t much that can be done about it. This was seen in an article published by PBS News Hour on Inna Simone of Boston, MA. Inna was a victim of ransomware in which all of her files including her; tax returns, financial papers, letter, and even photos, were locked. As a result, Inna paid her hackers the demanded amount of $500 by the deadline that was given. “But what else?” stated Inna, “I mean this is the only option. It’s either this or nothing”. (PBS, 2015)

That however is not true. President Roger Wandersee of Sharn Enterprises Inc. can vouch to the fact that there are other options other than giving in to the ransom amount. He himself was a victim of computer hacking on his personal home computer. Fortunately, Roger was aware and took action towards preserving his personal files, and documents.

Computer users have many options of different ways to back up stored information or data from your computer. In Roger’s case he utilized an external hard drive. An external hard drive works just as the hard drive on your personal computer or laptop, only this is not permanently connected to your computer. Therefore, it could never be subjected to being hacked by any third parties. Other ways of backing up your stored information is by the use of a thumb or flash drive, and even more conveniently, using cloud storage. Cloud storage can hold a large capacity of information and data and can be accessed from application programming interface (API).

Computer keyboard

If ever you do become targeted by hackers you also have the option of restoring your computer back to factory settings now that all of your files & information are backed up. This will bring your computer back to the original condition it was in when it was purchased. Doing so can remove all files and threats that are on your computer. Also, if you remembered to save your program installation disks, those too can be restored back on the computer.

Taking precaution by backing up data, and even having virus protection software installed on your computer at the time of purchase can greatly protect you from the threat of computer hacking and the damage it can cause.

(Credit: William Brangham: PBS News Hour: The Hack Attack via PBS)

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com

“A proud American manufacturer”

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