It is important for your business to position itself as a brand. Positioning is a marketing strategy that aims to make a brand occupy a specific position in relation to other competing brands, in the mind of the customer. It’s pretty much how you want your brand to be seen in the eyes of others. From a business and personal aspect, your brand is what makes you, you!
In the process of positioning your brand you want to ask yourself a few questions;
• Who are you?
• Who are you catering to?
• What unique value do you provide to them?
• Why should they believe you? (Your proof)
Why is brand positioning important? Positioning your brand allows you to standout from the crowd. It allows you to stay relevant and differentiate yourself from your competitors. It also allows you to stay true to your brand by ensuring every business decision you make supports your brand message.
Here at Sharn we are a proud American manufacturing company. We create custom made product displays for retail companies, small and large. We provide affordable products and services while maintaining high quality and low prices. With us being a local manufacturing company we eliminate the high costs and minimum order requirements that come from ordering with our competitors. We have been in business for well over 40 years and will continue to provide quality service and products for years to come. That’s who we are! That’s our brand!
To learn more about our products and services visit our website at http://www.sharndisplays.com.
A proud American manufacturing company.
Sharn Enterprises Inc.