With malls facing stiff competition from online shopping sites, many malls are adding attractions to entice customers. Entertainment options such as movie theaters, child play areas, gaming rooms, and dining have always been a part of the traditional shopping centers. Many malls have included more complex amusement park like features such as mini golf areas, go kart racing, state of the art movie theaters and skydiving simulators.
The purpose of these attractions are to keep shoppers in the mall longer. Some guests have been known to stay in the mall for a duration of 6 hrs. It is seen that there is a directly proportional relationship between the time and money spent while shopping in stores. The more time that is being spent, more money is being spent as well.
The focus of implementing these entertaining shopping centers comes in response to an increase in competition with online shopping. Popular stores such has Macys have even announced the closing of multiple stores due to the decrease in sales. The goal is to attract shoppers to the mall. The question is, once they make it to the mall, what will make them spend money? It has yet to be seen if these entertainment shopping centers will draw customers to actually shop in the stores. While it is clear that implementing these attractions will draw in the crowd, the key to getting consumers to spend money in your store is to create an eye catching store design. For example, a custom product display is a sure way to get your products sold.
As you can see, the malls are doing their part to attract crowds of shoppers, and of course individual retail stores are aggressively running sale adds to get shoppers in to their stores, so now it’s up to you.
Now that the shoppers are in the store, you want to make sure that your products stand out from those of your completion. This is where Sharn Enterprises can help you. We will design and manufacture a custom made display just for you. One that will not only help get your product noticed, but more importantly get them sold, all at an affordable price!
Source: Shopping Malls New Product: Fun
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