Trending Products | Women’s Fashion


For clothing retailers its important to have current trending fashion in your store. Fashion is ever changing so your clothing selection should always be relevant. The best place to look to for whats hot on the market is the fashion runway! Brands that are featured in popular runway shows will give you an idea of what styles are popular for the up and coming season. We’ve done our research on women’s fashion and here is whats trending in women’s fall fashion in 2017.

  • Color |Burgundy tones and others in the maroon family were seen a lot this year’s fashion shows.
  • Materials | There seemed to be a collective of velvet at this round of shows. Velvet material in the form of hats, bags, dresses, and even tops.
  • Style | Though not new, wide leg pants have caught it’s stride this season and was even seen in the color burgundy. Jumpsuits were seen in many colors, styles, and materials including velvet as was mentioned before.
  • Embroidery | Clothing that has a touch of embroidery for added flare.

You only have just a moment to capture that shopper’s attention, so getting your products noticed is key to your sales. We here at Sharn Enterprises have been designing and manufacturing custom made retail display for over 43 years now. We can create just the right retail display to not only get your products noticed, but to help them get sold!

Check out just a few of the unique designs for women’s products that we have been creating recently.  We would love to help you with your next project.

adjustable hanging jewelry steel counter display                                  FiveFlop-Magic-web                         unnamed

To learn more about our products and services visit our website at http://www.sharndisplays.com

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A Strong Brand


Branding is an important topic that you will hear about over and over again as a business owner. You’ll read about branding online and while speaking with business professionals. The question is: What is your “brand” exactly?

In layman’s terms your brand is your promise to your customer. It is a way to differentiate your product offering from your competitors. Its a way to tell your customers what they can expect from your products and services. With branding you are able to identify your target audience while building trust, awareness, and loyal customers which will then grow your sales.

When branding your business it is important to be consistent. Every aspect of your business from the messaging, color, and design in your advertising, marketing materials, and product displays must be consistent so that your customers can easily recognize you over your competitors. Pay close attention to how you deliver a consistent and unique look. Clearly position your product branding message and image using the following:Branding

  • website & social media accounts
  • blog
  • product displays
  • brochures, direct mail ads, social media ads
  • business cards, letter heads

Sharn Enterprises have been helping customers for 43 years build up their unique brands. We offer unique design assistance, and good old “American quality” that not only gets your products noticed but helps get them sold as well.

For more information about our products and services please visit our website at http://www.sharndisplays.com or give us a call at (815) 464-9715.

Source: via Daily Herald Business Ledger

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A Fresh Start | “Spring Cleaning Tips For Your Retail Store


Similar to the start of the new year, the arrival of spring makes way for a renewed outlook. Retail owners find motivation to make much needed changes in their store. When we think of spring cleaning we tend to think of the usual window cleaning, sweeping, and dusting. But as retail owners there are more ways than one to get clean new start on your store this spring. Here are a few spring cleaning tips for retail owners.

Clean up your inventory | Now that we are transitioning from the holidays, and into a weather change, we are sure to have older products sitting on our shelf. We don’t want these older products taking the shelf space of products that will actually sell. Spring is a good time to mark those sale items to clearance, donate any outdated items, and make way for new products. Also, it has been seen that you can increase sales by rotating /renewing your product displays and store fixtures every 12 to 18 months. 11116048_10203205548854457_660770788_nPurchasing a new display will give customers a feel of being a completely new store. Perhaps a custom display will be even better. This is a sure way to get customers in your store and your products sold.

Clean up your email & online presence | With having many demands it is easy to neglect some important areas of our business. Websites and social media presence should be a number 1 priority for your business. Update your web pages with the most recent product photos, contact information, and news for your customers to look forward to.social network Respond to any customer inquiries on your social media accounts and be sure your content is consistent across all platforms you’re using. Filter through your email to delete old and unnecessary contacts, mark spam content, and reply to those emails that your have been putting off for weeks. Having a clean inbox is guaranteed motivation to help you keep up with your business emails.

Clean up your human resources | Your staff is one your most valuable assets to your business. It is important to regularly check in with your staff to give and receive feedback from them. In the long run you’ll notice a boost in employee satisfaction which is proven to increase productivity.staff-meeting-1200x630.jpg This is a good time to evaluate your employees, update employee manuals, and do any additional training if necessary.

 

 

Source: retaildoc.com

To learn more about our products and services visit our website at http://www.sharndisplays.com

A proud American manufacturer

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