Shopping Habits Vary With Generations

There has been so much talk recently about the ever changing future of retail. This change can be credited to the impact of technology in regards to online shopping, smart phones, etc. There is now an emphasis placed on changing the elements of shopping. It has gone from being customer service based to creating a new customer experience for consumers while shopping. The question is, which generation of consumers are we changing for? Every generation may not be prepared or conditioned for this change to a technology based shopping experience. Let’s take a look at the characteristics of millennials and baby boomers.

Millennials | We are all living in a time in which technology has become a part of our everyday lives. millennials shoppingThough millennials are more likely to use technology to improve their shopping experiences (e.g. mobile coupons, convenient online shopping, etc.). It is found that millennials mostly only shop in store when purchasing clothes. Society usually dictates their purchasing decisions because they are influenced by family and friends on what’s popular at the moment. Despite this, their ultimate decision boils down to price so they tend to do a lot more browsing than shopping.

Baby Boomers | The baby boomer generation places a high importance on customer service. In fact, they are more likely to file a complaint. They tend to be consistent with their purchases and loyal to the brands that they’ve become accustomed to. Because of this, factors such as style and price usually does not affect their purchase decisions. Laughing Women on Shopping Trip   Original Filename: 84858947.jpgTechnology is used only to locate and find retail locations but the end purchase is mostly done in store. In fact 84% prefer to shop in store. Baby boomers seek to find savings through print ads, snail mail, and coupons.

The baby boomer generation may be the one to keep in mind when deciding on how to create your in store shopping experience. One of the most important factors to consider is that 4 out of 5 retailer’s attribute 50% of their sales to baby boomers. The baby boomer generation tends to be more successful and established than any other generation. With that being said, baby boomers have a much higher disposable income. After analyzing their holiday spending habits baby boomers usually shop without a shopping lists or budget. They are motivated by holiday sales and black Friday shopping.

Creating the Experience| In order to create a shopping experience favorable for all generations, retailers must continue to implement technology but do not neglect the distribution of coupons in newspapers, magazines, and snail mail. Remember that the baby boomer generation still looks to print ads for saving. Also, loyalty rewards program like such that exists with Walgreens, which keeps track of purchases and rewards customers with coupons based on their purchases. With baby boomers being loyal shoppers, you will be sure to see repeat customers in hopes to be reciprocated with Be sure to implement incentives that will motivate customers to make purchases. “Buy One Get One Free”, and in store samples are a sure way to get your products sold.

Millions of people will be shopping in stores over the next several months. So you need to be ready for them. This includes a well-trained and knowledgeable staff, a clean, neat and organized store, and merchandise that is easily access and presented in just the right way to show off its appearance, quality and functionality. That’s where Sharn Enterprises can really help you. Our group of professional designers will help you to create a product display that will not only get your product noticed but will also help to get them sold.

An American made product at an affordable price.

Sharn Enterprises Inc.

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Buy American, Hire American

On Tuesday President Trump signed an executive order to “Buy American, Hire American”. Trump says that this policy would “aggressively promote and use American made goods and to ensure that American labor is hired to do the job”.

During Trump’s first 100 days, he has implemented policies and has made statements that may concern many Americans. While some of his actions can lead to uncertainty, his “Buy American, Hire American” order is one that we can believe in.

Sharn Enterprises is an American manufacturer of custom retail product displays. We have been in business for over 43 years. During that time we have employed hundreds of American men and women, paying them fair wages and benefits. Because we purchase all of our raw materials locally, our customer’s receive that “good old” American quality at a fair price. We take great pride in our community.

With signing the execute order President Trump stated, “We believe the American strength is rooted in the ability to make things and fix things”. We at Sharn support the working men and women of this country. We hope you will too by following this simple formula: “Buy American, Hire American”.

A proud American manufacturer

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Roger Wandersee

President|Sharn Enterprises, Inc.


Trending in Retail | Exercise & Fitness

Exercise and fitness will always be some of the best products to keep stocked in your store. All year around active customers will continue to make fitness purchases. With the weather warming up everyone is getting the necessities needed to get fit for the summer. Trending this spring in retail and fitness is athleisure wear, fitness accessories, and exercise videos. Here are some must have items and display options to consider. Be sure to keep the following items shown prominently in your store along with a custom display that will guarantee to get your products sold.

Athleisure wear | Athleisure wear is the latest buzzword in the fashion and athletic industry. It is a combination of athletic and leisure style clothing for those that want to be comfy, fit and stylish in one outfit (with no intentions of working out). Main pieces include stylish, quick drying leggings, sport bras and tanks, and a comfy running sneaker. Athleisure wear gives you comfort, fashion, and efficiency all in one. athleisure wear

Fitness accessories | While the body is the main focus, there are other things needed to assist you when you’re working out. Anything from weights, fitness watches, cell phone arm bands, and wireless headphones. Fitbits are smartwatches that track activity like heart rate, quality of sleep, steps climbed, etc. Even the simplest accessories like headbands, wristbands, and fitness bags are a must have this season. Place these items closest to check out and visible and ready for customers to grab and go on their way out. Here are some watch, bag, and headband displays we’ve made for some of our favorite customers.

Books & Videos | Not everyone is a fitness expert. So while everyone is in the “get fit” mindset and preparing for summer, this is the best time to put those popular books and videos at the forefront. IMG_0370Fitness categories like yoga, cardio, and rumba are great examples. Perhaps on a tall rotating display to give the customer easy access to browse for the video or literature best suited for their needs.

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