Sharn Enterprises, Inc. Una Empresa Americana Orgullosa!


¡No permita que caigan sus ventas por la culpa de un exhibidor tosco y aburrido! Resalte sus productos con uno de nuestros exhibidores fijos y económicos, fabricados a su medida. Sharn Enterprises “lo tiene todo”. Asistencia de diseño profesional. Pequeños o grandes pedidos. Fabricación interna con plástico, madera, láminas metálicas, cables y tuberías. Acabado después de fabricación. Montaje y embalaje personalizado. Desde la idea inicial hasta la entrega, nuestro servicio personal, especialmente abocado al cliente, marca la diferencia en atención personalizada, soluciones creativas y una flexibilidad inigualable. Llámenos hoy, al (815) 464-9715.

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“Una Empresa Americana Orgullosa”



What Matters More?

What Matters More, the Quality or Quantity of Your Social Media Audience?

There are some brands out there that have very large social media followings –whether it’s from Facebook, Twitter, LinkedIn, Instagram, etc. – this takes top priority over anything else the company has going on. Which got me thinking, when it comes to the amount of “likes” and followers you have, does quantity override quality of content?

There are people, companies, and brands out there that have some of the largest social media following I have ever seen; millions upon millions of likes and comments, yet still have trouble obtaining money for a fundraiser they are trying to hold.  On the other hand, there companies that have a much smaller scale of social media following and have huge success in raising money for a fundraiser.  In my opinion, networking and actually getting to know your followers and friends has a lot to do with the outcome of your success in this situation.

Diane Leone, founder and digital media strategist for Butterfly Social, a boutique social media agency that helps companies market their businesses using social media, was asked “What do you tell clients and brands that worry about the number of social media followers?”

Quality And Quantity Computer Keys Showing Choice Between Excellence Or Numbers

Quality And Quantity Computer Keys Showing Choice Between Excellence Or Numbers

She states, “It’s about focusing on one or two of the best platforms for your business and really building quality connections on those platforms,” she says. “If you try to spread yourself thin, whether it’s across all social media platforms or trying to get huge quantities of followers, how will you engage with all of them effectively? I advise clients to go for meaningful engagements.”

Every company has a different approach and strategies for marketing their brand, but many businesses say that “80% is quality and 20% is quantity,” when it comes to social media marketing.

Companies want and need long time, recurring customers to sustain their business and brand. When you have these customers, it leads to more business from word of mouth marketing.  This can be good and bad.  I say this because your company and brand is highly important.  You want to make sure that you are obtaining customers that become “regulars” rather than having the “window shoppers” that leave you empty-handed.

The key to keeping quality is making sure that you are being authentic in your social media posts.

Here at Sharn Enterprises, Inc. we try our best to maintain authenticity and keep the quality of our posts at an all time high.  We like to engage our customers with relevant and trending content to keep them coming back.



Sure we could buy “fake followers,” but that wouldn’t make us the credible, loyal, and reliable company that our customers know us to be.

-Chelsey Heft, Marketing Intern

For more information on our products and services, visit!


“A Proud American Manufacturer”


5 Ways to Avoid Becoming Stale in Business

What comes to mind when you think of the word “stale”? Probably old, moldy, gross, not fit for eating, the opposite of fresh, dry, etc.

No one likes a stale piece of bread, especially if you are craving a hearty, jam-packed, fresh sandwich. The same is true in business. Boring, tiresome, and stale ideas often lead to uninteresting results.

In both B2C and B2B business, keeping ideas new and fresh will keep the customers and businesses you handle coming back for more. This is why keeping up with trends, your competitors, keeping an open mind, and bringing in new employees with different backgrounds and experiences is important.

Stale is boring. Fresh is the way to go.

Here are 5 ways to avoid becoming stale in business:

Change What’s Not Working

The example that comes to mind is our automotive industry. For many years, cars were being “built in obsolescence,” meaning they seemed to last for 5-6 years and then things would go south. Around the 1970s, companies like Toyota and other foreign car manufacturers started to be imported into the USA on a more massive scale. Those cars were deemed more reliable, fuel efficient, and longer-lasting. Thus, the automotive industry began changing. Because they did not change fast enough with the growing imports, American automakers lost significant market share.

Don’t Change Your Core Values

If your company has a mission statement and core values that were established at the time of incorporation or that have been developed over the years, stay consistent with those values. Bring these positive values to the forefront and deliver your products, services, etc., with them in mind. Your values cannot become stale unless you no longer believe in them.


Children are given recess, which allows them to get away from a subject, refresh themselves, and come back ready to learn. This philosophy should be true when it comes to a business. You cannot expect your employees to thrive unless they have a time to disconnect from their desk or workplace. Kimberly Elsbach, Management Professor at UC-Davis, says, “Never taking a break from very careful thought actually reduces your ability to be creative. It sort of exhausts your cognitive capacity and you’re not able to make the creative connections you can if your brain is more rested.”


Let’s take a look at retail and shopping. Most retail purchases are done by impulse. This means you need to get your products noticed on the shelf. How are you going to get your products noticed? By exploring, that’s how! No matter what kind of business you are in, taking the time to research, observe, and study what your competitors and related businesses are doing will give you that competitive edge. If you are a company who is in the active wear business and you want to try to get people to buy your products, you are going to try to out-do Nike, Adidas, and other similar brands on the market. Being different and refreshing catches a customer’s eye and enhances your chances of getting noticed.

Hire People Who Are Different From You

Stability in the workplace is very important, but so is change. If no one ever changes, bad habits may continue. Age and diversity of employees is just as important. Taking it back to retail, the population you sell to is diversified with varying ethnic groups, male vs. female, and tastes. If you are the leader of an organization and don’t actively get out of your comfort zone and hire people that that are different from you, you’re destined to only make decisions that appeal to you, not other people.

Do you have any additional ideas on how to stay fresh in the business world?

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13 Things You Should Know About B2B Marketing

On October 1st, 2014, I had the pleasure of attending the small business seminar entitled, “It’s not about you, it’s about Bacon!”  Hosted by Old Plank Trail Bank in Frankfort, IL, the keynote speaker was Brian Basilico.

Not only is Brian a college professor, he runs his own B2B marketing business and attends over 20 networking events every month.   Why does he do it?  Because Brian loves to learn.  Although a teacher, he takes everything he does and learns from it.


Brian offered great advice on B2B marketing as well entertained us by keeping things real.  Here are some of the key points I learned from this event that may be beneficial to your business’s marketing efforts:


  1. Relationships are the currency of business.
    1. People do business with people they know, like, and trust.
  2. The most shared items on the internet involve Kittens and Bacon.
  3. Flipboard is an application you can use to turn your social media postings into a digital magazine.
  4. Listen to people twice as much as you talk (you have two ears and one mouth, for a reason!)
  5. Take pictures of others and share them on your own social media platforms.
  6. Edu-tain and info-tain on social media- Be active and responsive.
    1. Pictures increase engagement by 70%.
    2. Don’t post just about your business.
    3. Have fun.
    4. Be authentic.
  7. Social media is the medium, social networking is the relationship.
  8. Gaining Trust: Give 100% of yourself 100% of the time and expect nothing in return.
  9. Recommend someone else on LinkedIn out of the blue- Just because!
  10. LinkedIn is wide open property, unlike Yelp. You can copy and paste reviews about your business or yourself on flyers, brochures, etc.
  11. Great content is KING!
  12. On a website, a person spends on average 3 clicks and 2 minutes.
  13. Differentiate yourself from others and find what makes you more “connectable.”


We thank Old Plank Trail Bank in Frankfort, IL for hosting this event.  With advice from Brian Basilico and as well as my own experiences, I am excited to delve deeper into the world of B2B marketing!

-Stephanie Shostok, Designer/Account Representative at Sharn Enterprises, Inc

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