Which should I choose?
Custom made or stock displays?
Which type is right for your specific brand?
Your brand is the best, Right? You’ve invested a lot of time, effort, and money in building your brand. So, when you finally go to market, you need to decide which approach best suits your particular brand. Which approach will get your products noticed, and more importantly… SOLD?At Sharn Enterprises, we believe “Custom Made” point of purchase displays are the answer and here is why:
- Product Differentiation When Sharn Enterprises designs a custom display for you, it is unique, and it sets your products apart. It emphasizes the unique image that you have created for your brand. In short, it gets your product noticed!
- Foot print As you know, floor space is “gold” to both you and your retailer. A custom display is designed around your specific product, size, packaging, and the quantities to be offered. It also can include a modular concept, so that as your sales increase you can just add the modular piece which saves you from replacing the entire unit when it needs updating.
- Brand Presence When using a permanent display, you have gained a valuable foot hold within the store itself. Conversely, when you order a stock display it’s fairly easy for a competitor to take over your space by just replacing your logo or signage. You’ve lost your valuable retail position, and lost several sales. I bet this has happened too many of you who use stock displays.
In any retail store, there are literally thousands of items that come in to view as the shopper walks through the store. Some people (like me) just go in a store with the single purpose to buy a particular item, and then we leave. More people (like my wife) often go to the store with a similar purpose, but they also like to browse around to see what the store is offering today. Shopping is a visual event and you want to engage the shopper quickly, create interest in your product, and have them put it in their shopping cart before something else grabs their attention.
A custom made product display, designed and manufactured by Sharn Enterprises will get your products noticed! That’s what our customers have been saying for 38 years! Contact us for details.