Trending in Retail | Exercise & Fitness

Exercise and fitness will always be some of the best products to keep stocked in your store. All year around active customers will continue to make fitness purchases. With the weather warming up everyone is getting the necessities needed to get fit for the summer. Trending this spring in retail and fitness is athleisure wear, fitness accessories, and exercise videos. Here are some must have items and display options to consider. Be sure to keep the following items shown prominently in your store along with a custom display that will guarantee to get your products sold.

Athleisure wear | Athleisure wear is the latest buzzword in the fashion and athletic industry. It is a combination of athletic and leisure style clothing for those that want to be comfy, fit and stylish in one outfit (with no intentions of working out). Main pieces include stylish, quick drying leggings, sport bras and tanks, and a comfy running sneaker. Athleisure wear gives you comfort, fashion, and efficiency all in one. athleisure wear

Fitness accessories | While the body is the main focus, there are other things needed to assist you when you’re working out. Anything from weights, fitness watches, cell phone arm bands, and wireless headphones. Fitbits are smartwatches that track activity like heart rate, quality of sleep, steps climbed, etc. Even the simplest accessories like headbands, wristbands, and fitness bags are a must have this season. Place these items closest to check out and visible and ready for customers to grab and go on their way out. Here are some watch, bag, and headband displays we’ve made for some of our favorite customers.

Books & Videos | Not everyone is a fitness expert. So while everyone is in the “get fit” mindset and preparing for summer, this is the best time to put those popular books and videos at the forefront. IMG_0370Fitness categories like yoga, cardio, and rumba are great examples. Perhaps on a tall rotating display to give the customer easy access to browse for the video or literature best suited for their needs.

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Trending Products | Women’s Fashion

For clothing retailers its important to have current trending fashion in your store. Fashion is ever changing so your clothing selection should always be relevant. The best place to look to for whats hot on the market is the fashion runway! Brands that are featured in popular runway shows will give you an idea of what styles are popular for the up and coming season. We’ve done our research on women’s fashion and here is whats trending in women’s fall fashion in 2017.

  • Color |Burgundy tones and others in the maroon family were seen a lot this year’s fashion shows.
  • Materials | There seemed to be a collective of velvet at this round of shows. Velvet material in the form of hats, bags, dresses, and even tops.
  • Style | Though not new, wide leg pants have caught it’s stride this season and was even seen in the color burgundy. Jumpsuits were seen in many colors, styles, and materials including velvet as was mentioned before.
  • Embroidery | Clothing that has a touch of embroidery for added flare.

You only have just a moment to capture that shopper’s attention, so getting your products noticed is key to your sales. We here at Sharn Enterprises have been designing and manufacturing custom made retail display for over 43 years now. We can create just the right retail display to not only get your products noticed, but to help them get sold!

Check out just a few of the unique designs for women’s products that we have been creating recently.  We would love to help you with your next project.

adjustable hanging jewelry steel counter display                                  FiveFlop-Magic-web                         unnamed

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A Strong Brand

Branding is an important topic that you will hear about over and over again as a business owner. You’ll read about branding online and while speaking with business professionals. The question is: What is your “brand” exactly?

In layman’s terms your brand is your promise to your customer. It is a way to differentiate your product offering from your competitors. Its a way to tell your customers what they can expect from your products and services. With branding you are able to identify your target audience while building trust, awareness, and loyal customers which will then grow your sales.

When branding your business it is important to be consistent. Every aspect of your business from the messaging, color, and design in your advertising, marketing materials, and product displays must be consistent so that your customers can easily recognize you over your competitors. Pay close attention to how you deliver a consistent and unique look. Clearly position your product branding message and image using the following:Branding

  • website & social media accounts
  • blog
  • product displays
  • brochures, direct mail ads, social media ads
  • business cards, letter heads

Sharn Enterprises have been helping customers for 43 years build up their unique brands. We offer unique design assistance, and good old “American quality” that not only gets your products noticed but helps get them sold as well.

For more information about our products and services please visit our website at or give us a call at (815) 464-9715.

Source: via Daily Herald Business Ledger

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A Fresh Start | “Spring Cleaning Tips For Your Retail Store

Similar to the start of the new year, the arrival of spring makes way for a renewed outlook. Retail owners find motivation to make much needed changes in their store. When we think of spring cleaning we tend to think of the usual window cleaning, sweeping, and dusting. But as retail owners there are more ways than one to get clean new start on your store this spring. Here are a few spring cleaning tips for retail owners.

Clean up your inventory | Now that we are transitioning from the holidays, and into a weather change, we are sure to have older products sitting on our shelf. We don’t want these older products taking the shelf space of products that will actually sell. Spring is a good time to mark those sale items to clearance, donate any outdated items, and make way for new products. Also, it has been seen that you can increase sales by rotating /renewing your product displays and store fixtures every 12 to 18 months. 11116048_10203205548854457_660770788_nPurchasing a new display will give customers a feel of being a completely new store. Perhaps a custom display will be even better. This is a sure way to get customers in your store and your products sold.

Clean up your email & online presence | With having many demands it is easy to neglect some important areas of our business. Websites and social media presence should be a number 1 priority for your business. Update your web pages with the most recent product photos, contact information, and news for your customers to look forward network Respond to any customer inquiries on your social media accounts and be sure your content is consistent across all platforms you’re using. Filter through your email to delete old and unnecessary contacts, mark spam content, and reply to those emails that your have been putting off for weeks. Having a clean inbox is guaranteed motivation to help you keep up with your business emails.

Clean up your human resources | Your staff is one your most valuable assets to your business. It is important to regularly check in with your staff to give and receive feedback from them. In the long run you’ll notice a boost in employee satisfaction which is proven to increase productivity.staff-meeting-1200x630.jpg This is a good time to evaluate your employees, update employee manuals, and do any additional training if necessary.




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Store Design Tips

When arranging your store, design decisions play a huge role in whether you make a sale or not. Here are some common design strategies that retailers can employ that lead to generating more sales for your store.

  • Eye-catching displays | Or “speed bumps” as I like to call them create a focal point for customers. When customers first walk into a store there are so many products, signage, and people that act as a distraction. Be sure that your best and newest item is clearly visible and prominently displayed in order to attract customers. Incorporating a customized product display for your premium items is a sure way to get them noticed. Sharn bar displayCustomized displays like those designed by Sharn Enterprises allow you to tell your brand’s story, while separating your best products from the others.
  • Creating a path | Depends on the general size and layout of your store. Once you’ve made use of the custom displays, arrange them in your store in a way that allows for maximum exposure to most of your store’s products. You want to literally create a pathway of displays in the store that will direct traffic starting from the entry point and ending at checkout. The goal is to be sure the customer has seen the most products possible.
  • three-tier-bracelet-bar13 x 10 Acrylic SignMake the most of your checkout space | You’ve caught their eyes with the display, guided them throughout the store, now the point of sale station is your last chance to get shoppers to purchase those last minute impulse items. Make use of your checkout counters by displaying products close by. Given there is little space, multi tier displays allow you to stack more products than a traditional display. Also take advantage of the wall behind the counter to make room for more signage that tells the customers of current promotions or store information.


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Frequently Asked Questions

Who is Sharn Enterprises?

Sharn is a leading single source provider in today’s point of purchase industry. We provide a broad range of innovative custom store fixtures and displays to many of the nations’ top retailers.

What services and capabilities do you offer?

We specialize in metal, acrylic, and wood fabrication. Our in house design team will collaborate with you to create custom eye catching displays that achieve the desired effect while increasing your sales.

What product displays do you have in stock?

While we do stock some generic types of displays, our main focus is in providing a custom made point of purchase display specifically made and branded for you, your product, and your ultimate customer. Space utilization (ROI) and the visual brand impact is what separate you from your competitors, and get your products sold.

Do you create prototypes?

Yes, no problem. We work with the latest Auto CAD software and can provide 2D and 3D concept drawings, as well as digital prototypes to ensure the product is functional even before it built.faqs

How long will it take to receive my order?

A sample based on the cad drawing, usually takes 7 to 10 working days depending on the actual finished design and the availability of the raw materials. Actual order production time usually varies between 4 and 8 weeks largely depending on the size of the order.

How can I cut costs?

We have the ability, resources and experience to transform concepts to reality while considering price, function and appearance. After we learn about your product, program, and what you’re trying to accomplish, we can suggest exactly the right design and materials that you will need to get the job done and still hold down the price. Since we are a local United States manufacturer our costs, minimums, and our freight expense are usually much less expensive than our nearest competitors.

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Trending Products |Leather Goods

Nothing says quality like a genuine leather bag or accessory. Trending in 2017 are leather goods such as luggage, bags, wallets, and accessories which are a must have for your store. In addition to price, style, and quality, there are two conditions that will guarantee to get customers to buy leather goods in your store.buying-leather-goods

Most customers will determine whether a product is real leather and make assumptions about its quality. But there is a wide variety of differences in the quality of leather. In fact, a leather jacket can range in price from $99 to $999. The difference is made in the way the leather is processed, the durability, and grade. The varying types and costs of leather open the doors to wider range of consumers. The key is to be knowledgeable so that you can provide more information to your customers on the products. Give people information so that they’re more interested in what they are browsing. When sales associates are well versed in product knowledge, shopping becomes an educational experience that opens conversations and positions your store as authority.

Another key to getting your leather products sold is in the way you display your products. For consumers coming into your store, looking at your displays can be a visual treat. Customers come into your store to be able to see, touch and enjoy that showroom experience. The visual aspect to your product arrangement will definitely add to your customer’s shopping experience. Sharn offers a wide variety of custom display options for leather goods, handbags, and accessories. handbagdisplayYou should always present your products as customer solution. The end result of them purchasing your product should be a souvenir of an outstanding shopping experience.

Read more on Luggage, Leather, and Accessories here.

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