Product Displays


Product Displays

Which should I choose?

Custom made or stock displays?

Which type is right for your specific brand?

Your brand is the best, Right?  You’ve invested a lot of time, effort, and money in building your brand. So, when you finally go to market, you need to decide which approach best suits your particular brand. Which approach will get your products noticed, and more importantly… SOLD?At Sharn Enterprises, we believe “Custom Made” point of purchase displays are the answer and here is why:

  • Product Differentiation When Sharn Enterprises designs a custom display for you, it is unique, and it sets your products apart. It emphasizes the unique image that you have created for your brand. In short, it gets your product noticed!
  • Foot print As you know, floor space is “gold” to both you and your retailer.  A custom display is designed around your specific product, size, packaging, and the quantities to be offered.  It also can include a modular concept, so that as your sales increase you can just add the modular piece which saves you from replacing the entire unit when it needs updating.
  • Brand Presence When using a permanent display, you have gained a valuable foot hold within the store itself.  Conversely, when you order a stock display it’s fairly easy for a competitor to take over your space by just replacing your logo or signage. You’ve lost your valuable retail position, and lost several sales.  I bet this has happened too many of you who use stock displays.

In any retail store, there are literally thousands of items that come in to view as the shopper walks through the store.  Some people (like me) just go in a store with the single purpose to buy a particular item, and then we leave.  More people (like my wife) often go to the store with a similar purpose, but they also like to browse around to see what the store is offering today.  Shopping is a visual event and you want to engage the shopper quickly, create interest in your product, and have them put it in their shopping cart before something else grabs their attention.

A custom made product display, designed and manufactured by Sharn Enterprises will get your products noticed!  That’s what our customers have been saying for 38 years!  Contact us for details.

 www.sharndisplays.com

“BRANDS”


“BRANDS”

For over 38 years, Sharn Enterprises has been helping both big and small companies to get their particular brand to stand out in the marketplace.  According to the Pocket Oxford Dictionary of Current English (1934), the word “brand” is derived from the Old Norse word brandr meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. The Italians were among the first to use brands, in the form of watermarks on paper in the 1200s (Adgination Creative Agency, 2011). Even the signatures on paintings of famous artists like Leonardo da Vinci, Picasso and Monet can be viewed as an early branding tool (Trismono, 2012).

Factories established during the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market.   Campbell soup, Coca-Cola, Juicy Fruit gum, Aunt Jemima, and Quaker Oats were among the first products to be ‘branded’, in an effort to increase the consumer’s familiarity with their products. From there, manufacturers quickly learned to build their brand’s identity and personality (Trismono, 2012).  This began the practice we now know today as “branding”, where the consumers buy “the brand” instead of the product.

At Sharn, we manufacture displays for companies such as Nike, Kenneth Cole, John Deere, and Aero Bed, just to name of few.

We also design and manufacture for more specialized businesses by helping them create their own identity or unique “brand” to display.

At Sharn, there is no project too large or too small.  We have been in business for almost 38 years, and that’s because we are creative, cost efficient, and respectful of your time.  So, whether you have a new brand that “screams out” for recognition, or an established brand that could use some “new energy”, please give us a call and let our team of designers help you achieve the recognition you deserve.

Sharn Enterprises

815-464-9715

www.sharndisplays.com

Color


C O L O R S

Let’s face it; color is a factor present in all aspects of life: in design, in food, even in love. There are definitely some people out there that will walk right out of your store (or leave your website) if they’re turned off by the color scheme or offended by a glaringly-colored product.  Did you know that 83 Million mothers represent $2.7 trillion in annual spending, and they like color.  According to Marketing to Moms author, Maria Bailey, “They represent the largest consumer group in the country because they control (up to) 85% of household spending”.

Here are some other interesting facts about color:

93% of Consumers place visual appearance and colors above others factors when shopping

85% of shoppers place color as a primary reason for why they buy a particular product

Color increases brand recognition by 80%; brand recognition directly links to consumer confidence

Color is identified by most shoppers as the primary reason why they buy a product, and retailers use color to manipulate our brains into buying. For example: Yellow makes us excited, which is why teen stores use it to attract impulse buyers, and blue makes us think of reliability, is often used by banks.

Color is also one of the most powerful methods of design.  Below are some colors that affect North American shoppers

Colors can help increase brand recognition,  thus, if you work with your brand’s signature colors in the design and layout of your display, you’ll inevitably attract more shoppers–as well as keeping the entire presentation cohesive.

The best advice for adding color to your retail design philosophy is to know who you are and marry that with what works for you, your business, and your shoppers, and then run with that. No one knows better than you, right?

At Sharn Enterprises, our design team incorporates this philosophy into every display they make.  Call us today for free design assistance with your next project.

www.sharndisplays.com