Celebrating Get To Know Your Customers Day, Every Day


Even though last week had a specified day to get to know customers, we here at Sharn want to celebrate that every day.  Plenty of times customers aren’t appreciated the way that they should be.   We often forget that the customer is always right and the customer is one of the most important pieces to the puzzle of a successful business. Getting to Know Your Customers Day should not just be one day, but be a goal throughout the entire year.  This is a great opportunity to reset our minds on how to build successful relationships with our customers.

Here are some tips that will help with getting to know your customer, according to ImpactLearning.com:

Follow Up Calls:

Turn the tables on your customer and make the initial phone call to ask them a question before they decide to call you.  Take the time to call them and follow up with how they like their product or services thus far.  Also, make sure to ask how they can be helped with anything.  Be careful not to make this sound like a sales call, as that is not your intent.

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Surveys:

Use social media to gather surveys from your customers, as this is a great way to gather feedback from them.  Facebook, Twitter,  and SurveyMonkey are great websites to put a survey on, you may also want to include a promo or instant gift for answering the survey.  This gives the customer a special feeling and lets them know you’re serious about getting feedback from them.

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Thank You Notes:

If a note is handwritten, it will make it feel personalized and specific to one customer. Here at Sharn, we are all about being personable with our customer.  Using the person’s first name instead of using their full name in a letter makes it seem less computer generated, and more real.

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Whether you are a small or large business, one thing to always keep in mind is, “Where would I be without my customers?”

For more information on Sharn’s products and services, check out http://www.sharndisplays.com or give us a call at 815-464-9715.

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Source:

http://www.impactlearning.com/get-to-know-your-customers-day/

3 Common Myths About Custom Store Fixtures


According to POPAI (2009), slightly over 60% of total purchases are attributed to the retail display as the major promotional element within the store.  Because consumers are bombarded with competing information while shopping, it is more important than ever to compete for the customer’s dollar.

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Consumers usually have a goal to accomplish when they decide to shop at a store. A way to gain attention may be from a custom product display.  But, there is some hesitation when it comes to custom POP fixtures.  Here are three common misconceptions about custom retail displays:

A Custom Made Retail Display is Too Expensive.  

This myth is just plain wrong.  A purchase of a custom made, semi-permanent display often results in far less cash being spent on a particular project.  You may think that you are getting a bargain by purchasing a low cost, corrugated display for your product, but that often is not true.  Sure, the individual piece price might be less expensive at the time of purchase, but when you add in the extra cost for tooling as well as the overrun amount you are  obligated to take, it usually winds up with you spending more.  Also, when you consider the replacement cost of a corrugated display 3 to 6 months later, your expense continues to grow.

A Cheaper, Stock Display Serves My Purpose Just As Well.

Not true!   Your product is unique, and you have put a lot of money, time and energy into the product and its packaging.  Where are you going to get a stock display that maximizes the amount of pieces you want to include in your display?

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Our designers here at Sharn calculate that for you to be certain that you’re getting the most out of your investment.  Retail floor space is like gold, so you want to maximize the number of products offered, given the space that your retailer has allotted to you.

Getting a Custom Made Display is a Hassle.

Not with Sharn Enterprises!  We have professional designers that will work with you to not only get your product noticed, but get sold! Our designers will ask you about your particular program, product, and overall goal.  They will give you options in order to discover your unique look by offering combinations of various materials and design. Finally, they will come up with a production plan and pricing that fits your timing, specific quantity, and most importantly, your budget.  When you partner with Sharn Enterprises you never have to worry about the details… that’s what we do.

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For more information about our custom retail fixtures and displays, please visit our website at http://www.sharndisplays.com or call 815-464-9715. 

Follow us on Facebook, Twitter, Instagram, Pinterest, and LinkedIn!

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Sharn Enterprises, “A Proud American Manufacturer.”

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Happy Labor Day 2015!


In our opinion, there is no other national holiday that relates to the majority of the American population as much as Labor Day.  This holiday falls on September 7th this year, and is meant to be celebrated and honoring the economic and social contribution of workers in our country.

labordayThe first Labor Day was held in 1882 when the Central Labor Union wanted a day to celebrate and acknowledge their hard work. Becoming a federal holiday in 1894, this day was intended to hold a huge street parade for union workers and labor organizations. A festival was then thrown for the workers’ and their families’ entertainment.

Unfortunately, this holiday has turned into anything besides what it was founded for. Today, instead of all workers receiving the day free from labor on Labor Day, most employees in retail are forced to work due to the creation of the biggest blowout sales of the year.  Like Memorial Day and its celebration for summer break, Labor Day is more commonly known as the “back to school” weekend that must be spent absorbing all the sales before the kids are back on schedule and everyone’s back to their normal regimen.

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Although this is may be the case, we hope that some time is taken out of the day to honor each other from all working relationships.  Without everyone working together and diligently on their work ethic, this country would not be the same.

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Whether you’re working this Labor Day, or have the day off, we here at Sharn wanted to wish everyone a happy and well-deserved holiday.  We will be closed!

Sharn Enterprises, Inc.

“A Proud American Manufacturer”

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Employee Spotlight- Lloyd Weddington


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Lloyd Weddington, Machinist- Sharn Enterprises, Inc.

1. One thing people may not know about Lloyd is: He’s a musician– He plays bass, piano, horns, and more!

2. Favorite Food: Steak

3. Favorite Restaurant:  Chili’s

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4. Lloyd’s favorite material to work with is… Metal

5. Favorite Chicago Sports Team: The Chicago Bears

6. Wants to travel to: Hawaii

7. Dogs or Cats?  Dogs

8. Lloyd’s Favorite Thing to Do Outside of Sharn is…Drive his race car!

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For more information on Sharn Enterprises, Inc., visit www.sharndisplays.com

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5 Ways Being a Former Athlete Translates Into Your Professional Life


Growing up, sports were always a major part of my everyday life.  From playing t-ball as a six year-old, to playing collegiate volleyball, my days revolved around practices, scrimmages, tournaments; all of the above.  Reflecting back at my past world, I realize that being involved in sports not only helped me transition into to the professional world, they taught me valuable skills I currently utilize and will continue to develop long into my career.  Here are five ways being a former athlete translates into your professional life:

1. You know the importance of being on time… all too well. 

I remember one morning waking up late for a volleyball practice in college because I set my alarm for PM instead of AM.  I woke up in a panic at 6:05 am when practice started promptly at 6:00am.  I jumped sky-high out of bed, threw on my glasses and sped to the gym.  When I got there, I knew exactly what was waiting for me: sprints.  I ran those sprints and promised myself from that day on to always double-check my alarm clock before going to bed.

This same principle goes into effect when you are in the professional world.  You may not have to run sprints if you are late for a meeting, but it throws off the entire team.  Your punishment may come in missing out on important details or even losing a sale.  Punctuality showcases respect for your own time, and more importantly, other people’s time.

2. You are competitive.

You know that practice makes perfect, and that it was all worth it when game time came.  Your desire to win was evident and you wanted to be the best athlete you could be.  The same goes for your professional life.  Being competitive is a fundamental part of growing in your position and career.   It shows that you have drive, ambition, goals, and tenacity.  Employers want to see this side of you, and being in sports previously fosters this skill.

3. You know how to win, and you know how to lose.

You have lost the big game in regionals, you have messed up on a play, and you have had your good and bad days.  The best part about it is that you know how to use those experiences as opportunities to learn, and grow for the next challenge.  You keep trying and never give up on the things that matter most.  You also know that there will more opportunities to get yourself a win, if you do lose.

4. You are a team player.

You have been on a team all of your life and know that if your teammate does well, the whole team does well.  Same principle applies in the workforce.  If there is a large project that has to be worked on as a unit, you know how to extend your hand and offer support.  You know that if the project goes well, then the whole entire company does well.

5. You communicate.

In volleyball, you have to call “mine” when the ball is coming towards you to let the other players know you are going to take it.  When there was no communication between me and my other teammates while on the court, the ball dropped right in the middle of us.  Speaking up and allowing a fluid transmittal of communication not only helps make the play, but also leads the team to success.  Same rule applies in a company.

What if you assumed your co-worker finished the project you were working on together, when he/she didn’t?  The figurative ball was dropped and the project didn’t get finished.  Now you have an unhappy boss. You know that simple updates, the effective flow of communication leads to better results.

Here at Sharn, we know the value of the above skills.  We strive to be on time, be competitive with our prices, be team players, and communicate with our customers and clients.  We design custom point-of-purchase displays for retail, so our communication is vital.  We want to win your business, and being a company with former athletes as employees, we stop at nothing to earn it!

Interested in our products or services?  Visit http://www.sharndisplays.com or call 815-464-9715!

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The Lost Art of the Follow-Up


In my experience at Sharn Enterprises, Inc., I have encountered different situations that deal with client building, customer relationships, and overall account management.  The most important I have come to realize is the art of the follow-up.

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What sparked my in-depth thought about the follow-up was an email I received from a potential customer.  It read,

“I will stay in touch.  I am sure we can do some things together and I appreciate your efforts and follow-up.  It’s a refreshing change!!”

This note not only made my day, but also got my wheels turning.   If I can provide a “refreshing change” for a customer who is not used to follow-ups and attempts to make an effort, then Sharn Enterprises gains an opportunity to earn new business. Thus, when you’re not reaching out to a potential or even a current client, you may miss a potential opportunity and that client may take their business elsewhere.  GoTo Market Strategies (2014) supports this and states, “only 50% of marketing leads have received a follow-up from sales or channel partners, making it the top reason a product wasn’t purchased.”

The definition of a follow-up is when you check-in with a customer or client to give them a heads up, update, or even a general hello.  The follow-up can also take on different hats, including being a marketing boost.  For example, a once booming client may have lost touch with your organization for no specific reason, just plain evolution.  Reaching out could remind a client of your services and help them realize you are just the right person to help with an upcoming project.

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You see, the follow-up is sometimes unexpected, unwarranted, and ignored.  In other instances, the follow-up is welcomed, unexpected (in a good way), and appreciated.  And the latter version is where your company (and Sharn Enterprises, Inc.) maximizes its results.

As a marketing and sales professional, I want to be known as the person that makes the extra effort.  I want to my client to know that I care and I am willing to go the extra mile.  I do not want to be apart of the other 50% and lose potential business.

As I get off my soapbox, here are some ways that you and your sales team can increase productivity by going back to the basics, by bringing back the lost art of the follow-up:

1. Send an email– Do not just cut and paste.  Write a thoughtful note that doesn’t seem like Siri was the author.

2. Write a letter– Once again, no copying and pasting.  Key word here is “write.”  A hand-written note shows consideration and time was taken in order to really delve deep into thought.  A letter is personal, warm, and is an extremely thoughtful follow-up approach.

3. Pick up the phone- If emailing or writing a note seems too trivial for your specific customer, give them a ring.  A phone call allows for the inflection of your voice to be expressed.  If you’re excited about an upcoming project you are working on for that client, it will be heard in your voice.  Most importantly, be yourself.

4. Send follow-up information right after a meeting– During your meeting, write down notes for yourself.  For example, when I meet with a new client, I write down notes as well as detailed data so I am able to mock-up a custom display idea right after the meeting.  You are human; you can’t remember every detail, so writing notes down can help recall all key points discussed.

5. Keep an eye out for the small things– During your initial meeting, keep an eye out for body language, words, or expressions that piqued your customer’s interest and got them excited to work with you.  Refer back to these in your follow-up approach.

6. Agree– If you agree with a point made by your customer, let them know!  This builds trust and lets the client know you are listening and on the same page.

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At Sharn Enterprises, Inc. we have seen the follow-up truly work.  Like my dad always says,

“If you try and don’t succeed, it’s better than not trying at all.”

For more information on Sharn Enterprises, Inc.’s custom POP displays and store fixtures, please visit http://www.sharndisplays.com or call 815-464-9715.

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