Happy Labor Day 2015!


In our opinion, there is no other national holiday that relates to the majority of the American population as much as Labor Day.  This holiday falls on September 7th this year, and is meant to be celebrated and honoring the economic and social contribution of workers in our country.

labordayThe first Labor Day was held in 1882 when the Central Labor Union wanted a day to celebrate and acknowledge their hard work. Becoming a federal holiday in 1894, this day was intended to hold a huge street parade for union workers and labor organizations. A festival was then thrown for the workers’ and their families’ entertainment.

Unfortunately, this holiday has turned into anything besides what it was founded for. Today, instead of all workers receiving the day free from labor on Labor Day, most employees in retail are forced to work due to the creation of the biggest blowout sales of the year.  Like Memorial Day and its celebration for summer break, Labor Day is more commonly known as the “back to school” weekend that must be spent absorbing all the sales before the kids are back on schedule and everyone’s back to their normal regimen.

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Although this is may be the case, we hope that some time is taken out of the day to honor each other from all working relationships.  Without everyone working together and diligently on their work ethic, this country would not be the same.

Labor Day

Whether you’re working this Labor Day, or have the day off, we here at Sharn wanted to wish everyone a happy and well-deserved holiday.  We will be closed!

Sharn Enterprises, Inc.

“A Proud American Manufacturer”

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Temporary vs. Permanent POP Displays


With so many choices in the retail merchandising world, it is no wonder retailers and product marketers are not sure where to start when it comes to making decisions about a point-of-purchase product display.  From simple branding, to color, to material types and kinds, heads start to spin and ideas seem to run wild when the possibilities are endless.  In order to better understand what type of display fits your brand and product’s needs, you may need to ask yourself some basic questions about your retail display:

Ask yourself and your team:

  1. What is the objective? Do I want to launch a new product?  Do I need to promote a trial run, an out-of-stock item, or just show off my brand’s image?
  2. How long should the program last? 4-6 weeks? 7-12 weeks? Longer?

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 A retail display must communicate vital information to the consumer, including position, value, and an overall image to encourage consumers to buy.  Customers want to touch, experience, and connect to a product; therefore a custom display is a necessity to retailers and marketers alike.  There are two types of point-of-purchase displays that a retailer can choose from.  Which type best fits your brand?

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A TEMPORARY POP DISPLAY

The first is a temporary display.  This type of display is designed for a period of 4-12 weeks and is usually constructed in corrugated (cardboard) material with a screen, flood, or litho print graphics. They are designed for one-use only, and are an effective way to communicate a low-cost brand position so they can be seen as “cheap and cheerful.”

corrugated book display

Pros and Cons of Temporary Displays:

Pros- Up-front costs effective for distribution and inventory gains, look and feel is usually rectangular and positions a low price point value product well, used for specific objective for a short time, can be recycled, versatile, light-weight.

Cons- Assembly required, short life cycle management, low perceived value, store staff removes from floor quickly, can take a beating from overall store floor (customers, floor cleaners, movement, etc.), high tooling price.

PERMANENT POP DISPLAY

The second type of display is permanent.  These displays are designed for a displays period of 12-52 weeks and are made with more durable materials.  This is Sharn’s specialty!    These types of displays have limitless potential in terms of design, materials and functionality.  Plastic, wood, and metal are just some of the strong materials used in the construction of these displays in order to capture the brand’s positioning and essence. Red-Camel

Pros and Cons of Permanent Displays

Pros-  Claims retail territory, cost-effective life cycle management, completely flexible and can be designed to anything you want it to be, simple implementation (shipped and ready to go),  better reflection of brand positioning, which increases market share, flexibility of use, ability to last long, unique to product, can be used for years.

Cons- Higher upfront costs, but display cost per week is lower due to longevity on floor, longer planning time for proper engineering and prototyping

In summary:

When considering your retail display strategy, there are many factors to consider when choosing the type of retail display for your products.  It’s not just a home for your product; it’s where they get sold!

You must consider your overall objective, your timeline, your needs as well as the needs of the retailer, ability to reflect brand image.

Of course, here at Sharn we are a bit biased towards permanent displays.  Since 1974, we have been designing and manufacturing custom retail fixtures out of wood, metal, and acrylic.  If your needs align with our capabilities, let us know and we will do everything in our power to make your product and display stand out among the rest.

For more information on Sharn Enterprises, Inc’s permanent displays, check out their website at http://www.sharndisplays.com.

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Source: http://www.traitech.com/secondary_retail_display.html

Father’s Day 2015: 8 Gift Ideas for Dad


Back on July 10th, 1910, the governor of Washington decided to proclaim the first ever “Father’s Day.”  However, it was not until Mother’s Day became a nationally recognized holiday that Father’s Day became official 58 years later.  Every third Sunday in June, families celebrate that special guy in their life and show their appreciation through actions as well as gifts.  Most fathers claim that they are easy to please, but on the inside, they would love a thoughtful present.  That’s why we here at Sharn Enterprises have come up with a list of possible gift ideas for dad that will make his day special, while showing you some of our exceptional POP custom displays.

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1. Golf Gear

Do you have a dad that loves to relax on the weekends by heading to the green?  Any dad who loves golf would appreciate a specialty club, some new golf balls, gloves, golf shirt, or even a golf towel.  These gifts would be a great idea for any dad who is active and has been itching to take a weekend getaway to the nearest golf course.

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2. Leather Goods

Do you have a dad that double as a businessman?  Does he like the finer things in life?  Then maybe your pops will like a new leather wallet or belt.  More practical than flashy, a fresh, new accessory will allow your dad to practice the saying, “out with the old, in with the new.”

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3. Power Tools

A good gift for the handyman in your life would be a brand new power tool or even tool chest, which would make any father feel useful as well as appreciated.  This gift will hit all the bases, but just make sure your dad knows how to use them safely!

10.7 Power Tool Display

4. Watches

Does your dad have trouble remembering schedules and being on time?  A new watch might be a good idea for a dad like likes to be on trend, but also might need extra help in the time department (Mom will thank you for this one!)

4-Piece Watch Display

5. Fishing Gear 

Does your dad love the outdoors?  Then a simple, go-to gift maybe some fishing and hunting gear.  Head to the nearest Bass Pro Shops (or another outdoorsy store like Cabela’s) and incorporate your dad’s personal style into your picks.  He will appreciate the thought as well as rock the coolest fishing pole of the bunch on his next big trip.

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6. Music Gear

Does your dad like to sing or have jam sessions?  A dad with an ear for music might enjoy a new guitar, picks for his current guitar, speakers, or new headphones.  Not only will you bring out his creative side, you can enjoy the tunes together!

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7. Electronics

Is your dad always on top of the electronics game?  Splurge on a HD big screen for his man cave, a new remote control, or even a speaker system.  Any of these options will definitely gain you the title of “favorite.”

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8.  Spirits 

Is your dad a connoisseur of fine wine and spirits?  Purchasing dad a nice bottle of his favorite alcoholic beverage might be a nice idea for the father who likes to take a load off and enjoy a drink on a night off.

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No matter what category your dad fits into, (sporty, classic, rugged, professional or musical) there is always a perfect gift out there for your father or grandfather.  We encourage you to spend time with your family, especially your dad.  The jack-of-all-trades in your life deserves something that will make him smile and feel appreciated on that third Sunday in June.  Father’s Day 2015 is officially June 21st, so start planning!

We hope you enjoyed seeing a few samples of our custom displays and hope we can serve you in the future.

www.sharndisplays.com

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For more information on our products and services be sure to check out our website at www.sharndisplays.com

Or click on the link below to check out our latest video:

http://vimeo.com/71471550

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“A Proud American Manufacturer”

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An Ode To Mom! Mother’s Day 2015


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This upcoming Sunday, May 10th, is a special day to women all over the world… Any guesses what it could be?

It’s Mother’s Day!

Mother’s Day is a celebration in which we honor mothers, motherhood, maternal bonds and the influence of mothers in society.

Although, this day is celebrated on various days in many parts of the world, here in the United States, we know it to be celebrated on the second Sunday in May.

Mother’s Day began in the United States in the early 20th century.  The holiday was first celebrated in 1908 when Anna Jarvis held a memorial for her mother in Grafton, West Virginia.  She then began a campaign to make “Mother’s Day” a recognized holiday in the United States, which became successful in 1914. Anna Jarvis’ holiday was adopted by other countries and its now celebrated all over the world.

So, this Mother’s Day, be sure to tell your mother, grandmother, or maternal figure just how special they are to you.  From picking up our clothes off the floor, to being the shoulder we can lean on, Moms are the real deal (and make it look so easy!)

Happy Mother’s Day from all of us here at Sharn Enterprises.

Looking for a special gift? Check out our friends at Mavi Bandz for a unique headband that is functional, yet stylish!

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Website: http://www.mavibandz.com

For more information about our products and services be sure to check out our website at
http://www.sharndisplays.com.

Or click on the link below to check out our latest video
http://vimeo.com/71471550

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From Beginning to End: How We Create Your Custom Display


Creating a custom display from start to finish is an exciting, yet difficult task for a designer and a manufacturer.  Unlike a stock display store, Sharn Enterprises, Inc. builds custom displays out of various American materials and is a one-stop shop, with everything made in-house and on-site.

That is where our American made promise comes in.  Everything manufactured in our plant is Made-in-America, which helps support the local economy and provide jobs here on U.S. soil rather than overseas.  Many people also feel that American made products are of the highest quality.

That’s why we here at Sharn wanted to give you a little bit more insight on how we handle a custom display project.

Although every experience with a new or current client is different, these are the usual steps taken in order to complete a custom point-of-purchase display made just for you and your products.

Consult

A customer might have a design in mind for their custom display, or have no idea at all!  And that’s quite alright, because our designers have the experience to come up with a design idea that reflects your brand. After an initial call, we usually schedule a meeting with you to get a better idea about what you are looking for.

Shaking Hands

Conceptualize

After a meeting (either in person, Skype, or on the phone), a designer will come up with a few different display concepts according to the client’s specifications. We know you have a budget, and the designer will keep that in mind when choosing types of material and the kinds of customization required.  We use the latest AutoCAD software to create your display and render it out to make it look like it will in-store.

CADD Drawing

Estimate

After a client decides which custom display they like for their brand, we will estimate the cost of the display based on the quantities he/she may be looking to order. More often than not, the more displays ordered, the more the price per display will go down.  Below is an example of a quote we will send for your approval.

 

Three tier adjustable travel display Estimate

Prototype

Now this is the fun part.  You actually get to see your display come to life!  We manufacture your prototype in-house and then ship it to you so you can see it in person.  Does it reflect your brand?  Does it catch your eye?  Is it everything you hoped for and dreamed of? If we don’t get it right the first time, we will revise.

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Re-Engineer & Build

Sometimes your prototype is exactly what you are looking for. Other times, it needs a few revisions.  And that’s okay.  We want your display to be perfect!   If you are looking for a nip there and a tuck there, we will redesign and re-prototype until both parties reach a mutual agreement.

As you can see here, three different designs were prototyped until an agreement was met.

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Make Decisions

You decide on the display concept and prototype and place your order with us.  You choose what quantity are you looking for and when the you need the project needs to be completed by.  Our manufacturing plant starts producing your parts and puzzle is almost finished.

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Ship

When we say we are a one-stop shop, we mean it!   We fabricate a custom box for your display along with an instruction sheet for whoever is putting together the display in-store.  Once you let us know your date, the display will be ready to be filled with your product.

Box 1

Box 5 Box 3

So what’s stopping you from your own custom display?  Contact Sharn today to get started.  We can’t wait to work with you!

For more information about our products and services, please visit our website at www.sharndisplays.com.  Also, “like” us on Facebook and follow us on Twitter!

 Sharn Enterprises, Inc.

“A Proud American Manufacturer”

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http://www.sharndisplays.com | @SharnDisplays  www.facebook.com/sharnenterprisesinc

Retail 2014: A Look Back into the Year of the Consumer


2014

2014 was the year of the Ice Bucket Challenge, Pharrell’s “Happy”, Disney’s “Frozen”, and the infamous Oscar selfie featuring Ellen Degeneres, Bradley Cooper, Jennifer Lawrence and other famous celebs.  On the other hand, in the world of retail, 2014 could be labeled as the year of the consumer experience. 

No matter where, when, how and why a person purchased a product, it was all about the process being fast, easy, and simplified.  There is no doubt that consumers expect the best of the best when it comes to customer service and experts across the board say that currently, “the power has shifted from retailers to consumers,” and the customers are calling the shots.  They have won the battle of pricing, shipping, and overall satisfaction when it comes to a purchase decision (BWP Group).

And there’s no stopping this trend.  Americans are consistently shopping and the numbers are growing.  The amount of total spending has risen this year, around 0.7% in November despite feeble Black Friday sales (Census Retail Sales Report).

With the constant evolution of the consumer experience, there is no doubt that growth in technology, social media, customization, and more will continue.

Here’s a list of the top most memorable moments in retail for 2014:

Apple Pay

Who would have thought we would be reaching a time where a smartphone doubles as a wallet?  Officially introduced on September 9, 2014, Apple Pay could possibly become the norm within a few years span.  But some critics are uncommitted in the matter, stating, “The world today is still in an early adoption phase with regard to new payment methods and mobile wallets, and retailers still have to contend with EMV and mag-stripe data and advanced threats” (Gothard).

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Others suggest it will take much longer to become the standard way of pay.  Currently, only 220,000 stores have the point-of-sale terminals that can accept contact-less payments like Apply Pay.  Even though that may sound like a lot of stores, it is not as widespread as it could be, leaving out the other 6 million retail stores nationwide (Forbes).

The fact is, Apple pay is out there, and it’s a possible revolution in the world of the digital payment.

Job Stability

Retail is growing and so are the jobs in the industry.

In fact, statistics from 2014 show that there are 3,793,621 million retail establishments that provide 42 million jobs.  The industry also supports 5 million logistics jobs, 4 million management jobs, 2 million health care and service jobs, 2 million finance, insurance, and real estate jobs, and 800,000 technology jobs (NRF).

Chief Economist of the National Retail Federation, Jack Kleinhenz, said, “The economy is progressing toward sustainable growth with employment gains key to improved confidence and self-reinforcing economic growth.”  That growth can be seen this past October as well, with over 22,000 jobs added to the retail industry (NRF).

E-Commerce

Currently, 85% of people state that their mobile device is a central part of their lives.  That device along with other forms of online e-commerce is increasing.  According to Forrester’s May 2014 research, U.S. retail sales are expected to grow from $263 billion (2013) to $414 billion (2018), at a compound annual growth rate of 9.5%.

A recent survey also found 63% of consumers planned to use a laptop or home computer to make purchases or research items this past holiday 2014 season, up 16 percentage points from last year (Accenture).

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In strictly online sales this past Black Friday and Thanksgiving 2014, consumers set new online records with $1.33 billion and $2.4 billion in sales, respectively (MarketingLand.com).

Taking a look at e-commerce powerhouse, Amazon, you can purchase items with the utmost of ease.  With the Amazon Prime feature, consumers can purchase a single item with a click of a button.  If you have not heard about Amazon Prime, it is Amazon’s shipping service where for a yearly fee, as a member, you get free shipping on any item you buy within that year; no matter how many items you buy, big or small.   That’s a huge incentive to buy different products online without hassle.

Smart Service

The self-service theme was also huge in 2014.  According to RetailCustomerExperience.com, self-service kiosks empower customers, create opportunities to up-sell, increase time for staff to provide personal service, and simplify the supply chain (2014).  Just look at the current collection of self-service machines.  This includes express checkouts at grocery stores, the Coca-Cola Freestyle Machine, almost all frozen yogurt shops, DIY check-outs in hotels, and many more.  Smart service is an incentive for the consumer (saving time) and the retailers (saving money) and there is no doubt the self-service trend is here to stay.

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Technology Expansion

Have you seen more iPads in stores or sales associates holding them, ready and eager to help?   These iPads as well as your own mobile devices encourage interactivity, engagement and social sharing inside the store environment.

In addition, Walmart’s new smartphone apps made a splash in the world of technology and retail this year.  According to the mega-retailer, its “app-wielding customers make twice the shopping trips per month and spend 40% more than non-app users” (Fast Company).  With those types of numbers, it’s certain that Walmart’s smartphone efforts are effective.  Other ideas and improvements the area of shopping marketing at Walmart in the future include, “the ability to guide customers (via GPS) directly to products in its cavernous stores, and even let them skip the checkout line and scan and pay for items with their smartphones” (2014).  Sounds appealing, right?

Another technological advantage is a retail store knowing that a consumer is currently at their location and texting a promotion right to his/her smartphone.  Does this take it too far?  In our opinion, it is scary but satisfying.  Having a store know you are inside it and showing promotions takes the guess-work out of looking up the sales on one’s own.  The downside for consumers?  You spend money you might have not spent.  The upside for retailers?  More sales.

Social Media Madness

This year, Target launched “Awesome Shop” which is a site that showcases the store’s best reviewed and most pinned items.  The “Awesome Shop” idea was formulated with Pinterest in the back of the developer’s minds.  Target sent out a press release with their clearly stated goal.

“This curated crop of trending items is a shoppable visual catalog that inspires gift ideas and helps you discover cool stuff that everyone currently loves” (Target).

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Going onto “Awesome Shop” gives the consumer the feel of a bulletin board, with the functionality of an online store.   Similarly to Pinterest, those people who visit “Awesome Shop” can see what is the most sought after and trending gifts, helping shoppers feel more connected in more than one space (VendHQ).

Speaking of Pinterest, the social media platform is leading the pack when it comes to influencing purchase decisions.  In fashion and retail, 18% of content engagement on the site is driven by brands.  Pinterest shoppers also spend significantly more per checkout, averaging between $140-$180 per order.  They also own America’s trust; 81% of US consumers trust information and advice from Pinterest (DigiDay).

Mass Customization

People loved their custom-made products in 2014.  Whether it was etching a name into a drinking glass or a cutting board (check out our friends at Words With Boards), we saw the rise in custom-for-you sales.  DIY e-commerce and custom-made website, Etsy, surpassed $1 billion in sales in 2013, and we are still waiting to hear the stats for 2014.  2014 was the year we moved out of the era of the “mass and the cheap,” and into the age of “luxury and made for me” (Now and Next).

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About Sharn Enterprises, Inc:

Sharn Enterprises, Inc is no stranger to the lover of a custom product.  Since 1974, we have been designing and manufacturing custom displays for retail environments.  Our clients and customers realize that a stock display just doesn’t cut it when it comes to selling products in brick and mortar stores.  If you are looking for a custom permanent or semi-permanent point-of-purchase display for your products or retail store, check us out at www.sharndisplays.com!

Check us out on Facebook and Twitter!
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Sources:

http://www.vendhq.com/retail-trends-and-predictions

https://nrf.com/advocacy/retails-impact

http://useconomy.about.com/od/demand/f/Retail-sales-statistics.htm

http://multichannelmerchant.com/marketing/channel-integration/5-retail-customer-experience-predictions-2014-05022014/#_

https://www.pinterest.com/pin/409194316117812688/

http://www.forbes.com/sites/roberthof/2014/12/16/apple-pay-gets-more-bank-support-but-it-still-needs-a-lot-more-stores-to-succeed/

http://m.computing.nqlnginx.incbase.net/ctg/news/2364439/will-apple-pay-finally-make-digital-payments-the-norm

http://money.usnews.com/money/personal-finance/slideshows/10-surprising-facts-about-modern-consumers

http://marketingland.com/black-cyber-weekend-boom-much-109474

http://www.retailcustomerexperience.com/static_media/filer_public/98/1e/981e019a-d765-4708-8450-bcb2f94461fc/four-benefits-for-retailers-and-customers-from-self-service-kiosks_to-launch.pdf

http://www.eater.com/2014/10/30/7131597/technology-restaurant-increase-diners-approve-apps-tablets

http://www.post-gazette.com/business/2014/10/26/Retailers-use-smartphones-and-other-smart-devices-to-upgrade-shopping/stories/201410260062

https://nrf.com/news/retail-industry-adds-22100-jobs-october

http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf

http://marketingland.com/pew-72-percent-of-smartphone-owners-used-devices-while-shopping-in-stores-32195

http://footwearblog.magiconline.com/content/offering-product-customization-right-your-business