13 Things You Should Know About B2B Marketing

On October 1st, 2014, I had the pleasure of attending the small business seminar entitled, “It’s not about you, it’s about Bacon!”  Hosted by Old Plank Trail Bank in Frankfort, IL, the keynote speaker was Brian Basilico.

Not only is Brian a college professor, he runs his own B2B marketing business and attends over 20 networking events every month.   Why does he do it?  Because Brian loves to learn.  Although a teacher, he takes everything he does and learns from it.


Brian offered great advice on B2B marketing as well entertained us by keeping things real.  Here are some of the key points I learned from this event that may be beneficial to your business’s marketing efforts:


  1. Relationships are the currency of business.
    1. People do business with people they know, like, and trust.
  2. The most shared items on the internet involve Kittens and Bacon.
  3. Flipboard is an application you can use to turn your social media postings into a digital magazine.
  4. Listen to people twice as much as you talk (you have two ears and one mouth, for a reason!)
  5. Take pictures of others and share them on your own social media platforms.
  6. Edu-tain and info-tain on social media- Be active and responsive.
    1. Pictures increase engagement by 70%.
    2. Don’t post just about your business.
    3. Have fun.
    4. Be authentic.
  7. Social media is the medium, social networking is the relationship.
  8. Gaining Trust: Give 100% of yourself 100% of the time and expect nothing in return.
  9. Recommend someone else on LinkedIn out of the blue- Just because!
  10. LinkedIn is wide open property, unlike Yelp. You can copy and paste reviews about your business or yourself on flyers, brochures, etc.
  11. Great content is KING!
  12. On a website, a person spends on average 3 clicks and 2 minutes.
  13. Differentiate yourself from others and find what makes you more “connectable.”


We thank Old Plank Trail Bank in Frankfort, IL for hosting this event.  With advice from Brian Basilico and as well as my own experiences, I am excited to delve deeper into the world of B2B marketing!

-Stephanie Shostok, Designer/Account Representative at Sharn Enterprises, Inc

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We Make Custom Parts

Did you know that Sharn Enterprises offers complete manufacturing and fabrication capabilities for all of your acrylic, wood, or metal projects?

Our in-house production capabilities give us greater control over all aspects of the manufacturing process, which results in lower costs to you!            

  Turret Punch Press_webKnuth Shear_web

      Just a few of those capabilities are:

  1.  Acrylic, wood, sheet metal, wire and tubing fabrication.
  2. CNC – punching  and cutting
  3. Welding (Spot/Mig/Tig)
  4. CNC hydraulic and mechanical press brakes
  5. Rolling and special forming
  6. Auto Cad 2D/3D Design and product development
  7. In house silk screening
  8.  Assembly and packing


Because we do all of this work in our own Frankfort, Illinois plant, you are not paying  inflated or marked up prices like you would be, if a middle man  were to handle your project.

sharn building

To contact us, email rogeraw@sharndisplays.com or call us at (815) 464-9715. To view some of our custom-made display products, visit our website at www.sharndisplays.com.

Also, stay updated and keep in touch! Follow us on Twitter, like us on Facebook, or connect with us on Linkedin.


The Vernal Equinox

spring is here

Spring begins tomorrow morning at 7:02 am. This event is also known as the “Vernal Equinox,” which are Latin words meaning equal night.  

 For those of us here in the Midwest, spring marks the time when we all begin to look forward to increased daylight, warmer temperatures, and to see our flowers and trees beginning to bloom.

With the beginning of spring, each of us is reminded that once again it’s time to refresh ourselves, forget those old worn out patterns; it’s time to begin anew!

This is not only true in our personal lives, but also should be true in our business lives as well. Spring is a time when we ought to stop and take a look at what we are doing to see if maybe there is a better way of doing them.

Take for instance the subjects of Product Design and Service.  You know, in business a lot of companies can manufacture & ship something for you.  Many foreign imports are merely copies of a product or design that was originally produced in America.  Perhaps by now you’re tired of those old boring copies, ideas, and designs. Maybe you’re fed up with inadequate service!  Well, if you are then –

It’s time to contact Sharn Enterprises, Inc. 

Sharn is an energetic and creative Designer/Manufacturer of custom-made point of purchase displays for retail.  Check out our products at www.sharndisplays.com  There you will see some of our most recent innovative designs which have inspired many of the nation’s top retailers to work with us.  Sharn is an American manufacturer, featuring “good old” American quality throughout our entire process.

Since we are Midwest based, our prices, service, and terms are also excellent.

“Spring ahead” – With Sharn Enterprise spring into spring

To contact us, email rogeraw@sharndisplays.com or call us at (815) 464-9715. 

Also, stay updated and keep in touch! Follow us on Twitter, like us on Facebook, or connect with us on Linkedin.


The Right-Brainers Artistic Edge

I recently read the book A Whole New Mind by Daniel Pink. To summarize, this New York Times/Business Week/Wall Street Journal/ Washington Post best seller describes some of the differences in the way people think.  Daniel Pink explains how our brain is essentially divided into two hemispheres, left and right brains.  The left side emphasizes logical, linear, sequential, computer like capabilities, while the right side emphasizes empathy, imagination, joyousness, and meaning. The premise of the book is that “Right brainers will rule the future.”

right brain #3

Let me explain; in this book, Pink makes the case that many of the jobs that require repetitive skills (left brain) are now being outsourced overseas where wages, benefits, and working conditions are not the same as we have in the United States.  Routine functions are increasingly being turned over to machines, and low wage employees.

From a purely manufacturing point of view, it’s difficult for many American Manufacturers to compete against outsourcing with foreign labor. Being proud American Manufacturer’s ourselves, we want both our business and our employees to be successful.  Therefore, we continue to maintain fair wages, benefits, and safe working conditions.

So how do we compete and win?  Well the answer is to offer even greater value.  If we assume that all of our competitors basically have the same technology and features,   — Well, then its Design (Right brain) – imagination, competitive pricing, and great service, that’s how you win.  Working closely with our customers to create a customized product, emphasizing quality, maximizing product capacity, and fitting comfortably within your budget, that’s what we do here at Sharn Enterprises.

It is no longer good enough to create a product that is reasonably priced and functional in today’s competitive shopping environment. Your products must also be unique and beautiful in order to capture your target shopper’s attention. Our designers are well acquainted with the challenges you face when placing your products into various retail stores.  They will carefully work with you to create a uniquely designed display that will first get your products noticed – then sold!     

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com. To contact us, email us at rogeraw@sharndisplays.com or call us at (815) 464-9715. 

Stay updated and keep in touch! Follow us on Twitter, like us on Facebook, or connect with us on Linkedin.


Roger Wandersee