GlobalShop is a one-of-a-kind retail trade show, and the Sharn Enterprises, Inc. team experienced that first hand while in Las Vegas exhibiting at the show last week.
Connecting the retail design industry every year since 1993, GlobalShop features an enormous show floor filled with innovations for visual merchandising, shopper marketing, and the newest products for store design and fixturing. Thus, the decision to exhibit was a no-brainer.
But those who have arranged for a trade show know, the preparation involved is not an easy task. From booking flights and hotels, to ordering booth materials, to actual shipping materials to the show booth, there’s a lot of detail and project management that goes into exhibiting. But when it’s all said and done, the work involved is completely worth it, and Sharn is excited to reap those benefits.
GlobalShop as a whole is the premiere retail “place to be” and Stephanie Shostok, Designer and Account Representative at Sharn, knows that the show will help cultivate current and future business ventures.
“You might say four months of preparation for three days is crazy, but it has to be done to make sure all the puzzle pieces fit. The best part is talking with people who have no idea about Sharn Enterprises, and then making them excited to work with us; it makes everything worth it.”
After three days of working the booth, connecting with potential new customers, and reconnecting with past customers, there’s obvious reasons why a B2B retail company attends a trade show of this magnitude. The high-quality displays Sharn decided to bring to Globalshop really caught the eye of industry professionals, who noted the craftsmanship and American-made quality our displays translated to the consumer.
GlobalShop brings the retail design community under one roof and there is no doubt Sharn is looking ahead and excited to foster the relationships built at this annual trade show. See you next year, Vegas!
For more information about Sharn’s products and services, make sure to check out http://www.sharndisplays.com or call 815-464-9715.
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