Fixtures, Freedom, & Fireworks: Happy 4th From Sharn!


Most every American can agree that the Fourth of the July is one of the best holidays of the year.  Usually, the air is warm, the sun is out, and cool drinks are flowing. But in between barbecues and trips to the beach, the true meaning of the fourth of July sometimes gets forgotten.  We must remember what Independence Day means for us Americans.  It is a day to reflect on what it truly means to be free;  to remember those who have fallen and those who continue to fight for our freedom and one of the most important symbols of our freedom is the firework.

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When looking up at the beautiful night sky mesmerized by fireworks, many thoughts might come into your head including, “Freedom, Independence, Beauty…”

For myself, I am a little bit more scientific in thought (or as I would like to think I am)!

I want to know how this All-American symbol is constructed.  So when you either stand, sit, or lay down in the grass in awe of the beautiful night sky exploding with color, you will be able to answer this exact question… How are fireworks made?!

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To start off, experts believe that fireworks originated in China over 1,000 years ago.  Still today, China is the largest manufacturer of the brilliant invention.  There are three types of fireworks; Fire-crackers, Sparklers, and Aerial Fireworks.

Firecrackers are simple rolled up paper tubes filled with black powder and a fuse.  When you light the fuse of a firecracker, the fire burns along that fuse until it reaches the powder. BOOM. Explosion.

Pretty simple, right?

Next, sparklers are different in that they make bright, sparkly light.  They contain more substances than a short explosion or firecracker. The bright sparks consist of burning bits of dust made of metals such as aluminum, iron, steel, zinc, or magnesium.  Kids, remember, these are not edible….

Aerial fireworks, in my opinion, are the best.  Usually, these are made up of four parts inside a shell.  The container, the fuse, the powder, and the stars.  The shells are then launched into the sky from short pipes filled with a lifting charge of black powder.  The lifting then lights the shell’s fuse and when the flame hits the shell.  The explosion pushes the stars in all directions, creating the spectacular display.

The colors are produced by carefully mixing the right kinds of chemical compounds.  For example, blue is made up of copper compounds.  And that’s your science lesson for today, folks.

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Sharn Enterprises, Inc. will be closed on July 3rd in observance of Independence Day.   We look forward to observing this holiday by being with our family and friends and taking the time think about America and all of the great values it represents.

“A Proud American Manufacturer”

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For more information about our products and services, Please visit www.sharndisplays.com or check out our latest video here: http://vimeo.com/71471550

Follow us on Twitter & Facebook! @SharnDisplays | http://www.facebook.com/sharnenterprises

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Sources:

http://wonderopolis.org/wonder/how-are-fireworks-made/

https://academicexchange.wordpress.com/2013/07/03/20-fun-facts-about-the-4th-of-julyindependence-day/

http://www.wheelsforwishes.org/news/ten-interesting-facts-about-independence-day/

An Ode To Mom! Mother’s Day 2015


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This upcoming Sunday, May 10th, is a special day to women all over the world… Any guesses what it could be?

It’s Mother’s Day!

Mother’s Day is a celebration in which we honor mothers, motherhood, maternal bonds and the influence of mothers in society.

Although, this day is celebrated on various days in many parts of the world, here in the United States, we know it to be celebrated on the second Sunday in May.

Mother’s Day began in the United States in the early 20th century.  The holiday was first celebrated in 1908 when Anna Jarvis held a memorial for her mother in Grafton, West Virginia.  She then began a campaign to make “Mother’s Day” a recognized holiday in the United States, which became successful in 1914. Anna Jarvis’ holiday was adopted by other countries and its now celebrated all over the world.

So, this Mother’s Day, be sure to tell your mother, grandmother, or maternal figure just how special they are to you.  From picking up our clothes off the floor, to being the shoulder we can lean on, Moms are the real deal (and make it look so easy!)

Happy Mother’s Day from all of us here at Sharn Enterprises.

Looking for a special gift? Check out our friends at Mavi Bandz for a unique headband that is functional, yet stylish!

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Website: http://www.mavibandz.com

For more information about our products and services be sure to check out our website at
http://www.sharndisplays.com.

Or click on the link below to check out our latest video
http://vimeo.com/71471550

SharnLogoAddress2010

10 Ways To Attract Customers Using Psychology


How do you attract customers new customers? Many people would say it would be by having a good product, great marketing, quality service, etc. Although these are true, there is one component that is often overlooked, and that is the use of psychology.

It has been said that this way of marketing has been used for years to help attract customers. With competition growing, it is important that companies learn new ways to attract the attention of their customer.

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To help with that, here are ten ways you can learn how to attract your customer using psychology:

Help Your Customers Break Through “Action Paralysis”

This means that by setting a minimum for your customer. By minimum that meaning, reminding your target customer of how easy it is to get started. Example: “No money down… First month is free!”

Embrace the Power of Labels

Label your customers as a part of superior or elite group and it will almost always reflect the characteristics of that specific group such as VIP’s and loyalty members.

Understand the 3 Types of Buyers

The three types of buyers would fall under the names: Spendthrifts, Tightwads, and Average Spenders. In order to target the Tightwads you want to make sure there is a sweet deal in it for them. For example, instead of telling them that its $1,200/ year for a product, tell them its $100/ month instead.

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Highlight Your Strengths by Admitting Your Short Comings

It is found that customers trust companies that can admit their strategic failings. Buyers are okay with companies admitting that they were wrong because it shows that they are actively looking to fix the problem rather than passing the blame to someone or something else.

Use Urgency the Smart Way

Urgency and scarcity of the product or service drive sales up. Customers are known to ignore urgency messages for a product or service if they are not given further steps to take action on the product or service.

Make Their Brain Light Up ‘Instantly’

Several MRI studies have shown that our frontal cortex is highly active when we thinking about waiting for something, which is a big no- no for sales.  Focusing on the quick shipment and arrival of your product or service can be just the cherry on top that the customer or buyer was looking for and could also be great incentive for that buyer to come back again and will solve their problems fast.

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Make an Enemy

Healthy competition is not only great for your fellow competitors but it is also great for your future buyers and customers. By dividing your customers into groups, it has them pick a side. Companies such as Apple do just this. Apple divides their customers into groups like Mac vs. PC users.  Other companies categorize their company as “only for athletes” etc.

Stand for Something

Companies that have loyal customers have shown that they are loyal to said company because the buyer has shared interests and likes as the company that they are loyal to.  It is important to keep this in mind when trying to appeal to a wider selection of customers.  Here at Sharn we pride ourselves of on being a proud American manufacturer!

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Devil’s Advocate

By playing devil’s advocate you can increase the confidence level of your already loyal customers. Doing this you are addressing the negatives but reinforcing the positives by giving examples.

Keep em’ on Their Toes

Although many are not a fan, a price reduction as small at 10 cents is a surprise that all love and can bring in a once hesitant buyer to purchase your product or service.  Keep in mind that when you do a small price reduction or a sale that you add small words that pop! Such as “Wow, Surprise, Sale, etc.” Small changes like this do not have to be expensive.

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Getting customers is not always easy, but when you have the right strategy, you can start adding to your list of happy and loyal customers that have trust in your product or service. Remember, the customer wants to be reminded that you are constantly thinking about them. It’s the thought that counts, not the amount of money spent to attract them. We love our customers!

For more information about Sharn’s products and services, make sure to check out www.sharndisplays.com or call 815-464-9715.

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Source:

Capps, G. http://www.craftmakerpro.com/business-tips/10-ways-attract-customers-handmade-business-using-psychology/. 19. Nov, 2014. 10 Ways to Convert more Customers by using Psychology. Retrieved April 8th, 2015.

 

 

Frequently Asked Questions


 questionmarkWhen new customers contact Sharn Enterprises for help with planning their new product “roll out”, they usually ask the same basic questions.  Listed below are the five most common questions we are asked, along with our responses.

  1. Can I get a sample? Yes, no problem.  First we would like to offer you a CAD 2- d spec drawing to make sure  we are including all of the details necessary to make you a perfect sample.  A drawing usually can be created the same or next day.
  2. Do you stock this?  While we do stock some generic types of displays, our main focus is in providing a custom-made point of purchase display  specifically made and branded  for you, your product, and your ultimate customer.  Space utilization (ROI) and the visual brand impact is what separates you from your competitors, and will get your products sold.
  3. How long will it take?  A sample based on the cad drawing, usually takes 7 to 10 working days depending on the actual finished design and the availability of the raw materials.  Actual order production time usually varies between 4 and 7 weeks largely depending on the size of the order.
  4. How much does it cost ? There is no charge for our Design drawings and the prototypes are nominally priced, just enough to cover the costs of some materials we had to buy. The price for your “Custom made display” will vary depending on the materials and labor costs involved.  Since we are a Made in the USA Midwest supplier, our costs, our minimums, and our freight expense are usually much less expensive than our nearest competitors.
  5.   Can you help me reduce the cost?  We realize that often you are almost giving away the display as part of your overall program with your customer. So then, our answer to you is an emphatic “Yes we can.”  That’s the whole point of a custom-made display.   Not only is it made to fit your specific product, but it is also made to fit your specific budget.  After we learn about your product, program, and what you’re trying to accomplish, we can suggest exactly the right Design and materials that you will need to get the job done and still hold down the price.  question mark blank guy

To learn more about our Company, its products and services, please visit our website at www.sharndisplays.com. To contact us, email us at rogeraw@sharndisplays.com or call us at (815) 464-9715.

Permanent vs. Temporary


Permanent vs. Temporary

Which One should I Choose?

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Which type of display do you think is best suited for your particular product?  Would it be a corrugated temporary display, or a permanent custom display?

According to the latest research we have seen, most consumers make their decisions at the actual point of purchase. Slightly over 60% of total purchases are attributed to the retail display as the major promotional element within the store.  Because consumers are “bombarded” with competing information, it is more important than ever to know how to compete for the customer’s dollar.

So, the answer here may just be either one.  The type of retail display that will best make your products sell actually depends more on your products features, your particular program with your retailer, as well as your goals for this particular promotional campaign!

Let me give you a few important features of both to help you decide.

CORRUGATED

Pros:  Piece Price, Versatile, Durable, Light Weight, Customizable

Corrugated Wallet DisplayCorrugated Book Display

Cons: Price of Cutting Dies Pattern, Somewhat Plain, Looks Inexpensive, Product Weight, More tooling 

 PERMANENT

Pros: More Impressive, Claims Retail Territory, Used For Years, Unique to Product, Increased Perceived Value of Your Product

Flip flop display

Paslode

Cons:  Initial Cost, Retail Space is Difficult to Acquire, Periodic Update of  the Appearance, Product Perception May Seem too Expensive

Sharn Enterprises manufacturers both temporary and permanent product displays.  Our Designers have the proven industry expertise, and experience to discuss with you your specific program and your own design ideas.  They will work with you to get your ideal retail display produced on time, and within the budget that is best for you.  Contact Sharn Enterprises for details today.

Sharn Enterprises

www.sharndisplays.com

815-464-9715

The “Real” Value of Your Employees


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Have you ever stopped and really considered the actual cost/benefit of your employees?

We all tend to be extremely busy these days. I’ll bet you know, within a couple of dollars, how much profit you made last quarter.  I’ll even bet you know how much inventory you have on hand right now; but do you actually know the true worth of your employees? 

In Steve Job’s autobiography, he explained that he only wanted “A” type employees; he wouldn’t tolerate any “B” players.  Apparently, he was a pretty tough guy to work for.  As a practical matter, not all of us adhere to those same standards.  We often grow comfortable with each of our employees- the “A” as well as the “C” employees!

In most small companies, the cost of an employee’s salary and benefits is the second or third highest cost for the company. So, what happens to your bottom line when you tolerate that one “bad apple?”  Well, speaking from experience, it can be a lot.  About a year ago, we lost one of those “bad apples.” This fellow had been with us for a few years- hired by my predecessor.  His production was standard in nature, but his attitude and attendance were not good.  It wasn’t until he left the company that we truly understood the effects of his negative influence on other people here.  After he was gone, productivity in his group improved. People in his work group had a better attitude towards their own job and the company.  They began putting in much needed overtime (when asked), and the quality remained high- all because his negative influence and the peer pressure he had used was finally gone.

Now on the other hand, we are blessed to have a number of very skilled, long-term and dedicated people on our staff.  These people don’t waste their time, or your money.  They are the folks who quietly and efficiently go about doing their own job and contributing to the company’s bottom line. These are the folks that make you profitable!

We are also fortunate to be a growing and expanding company which has recently been attracting younger and better educated people to our work force.  These people bring excitement, energy, and enthusiasm to our company- something that the older folks, like me, appreciate very much.

A well-trained, dedicated, and experienced work force requires us to treat them fairly, with respect, and value them every bit as much as we do  all of our other major business assets.  They are worth their weight in gold, but don’t ever be afraid to throw out those “bad apples”- your work life will be much easier and more profitable without them.

-Roger A. Wandersee

PGA Show in Orlando, Fl. – Check out Sharn Enterprises’ work in action!


PGA Golf Show in Orlando, Florida - Check out Sharn's work in action!

Sharn Enterprises, Inc. recently manufactured several custom-made belt and bag displays for the January 28th PGA show in Orlando, Fl.

One of our customers called us because they needed “something different” for their booth- something that would hold a wide variety of their products. We were only too happy to accommodate them, even though we only had 10 days to come through!

One of our top Designers then flew down to Orlando to personally see how everything came out. He was delighted to see the crowds in their booth!