Happy Labor Day 2015!


In our opinion, there is no other national holiday that relates to the majority of the American population as much as Labor Day.  This holiday falls on September 7th this year, and is meant to be celebrated and honoring the economic and social contribution of workers in our country.

labordayThe first Labor Day was held in 1882 when the Central Labor Union wanted a day to celebrate and acknowledge their hard work. Becoming a federal holiday in 1894, this day was intended to hold a huge street parade for union workers and labor organizations. A festival was then thrown for the workers’ and their families’ entertainment.

Unfortunately, this holiday has turned into anything besides what it was founded for. Today, instead of all workers receiving the day free from labor on Labor Day, most employees in retail are forced to work due to the creation of the biggest blowout sales of the year.  Like Memorial Day and its celebration for summer break, Labor Day is more commonly known as the “back to school” weekend that must be spent absorbing all the sales before the kids are back on schedule and everyone’s back to their normal regimen.

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Although this is may be the case, we hope that some time is taken out of the day to honor each other from all working relationships.  Without everyone working together and diligently on their work ethic, this country would not be the same.

Labor Day

Whether you’re working this Labor Day, or have the day off, we here at Sharn wanted to wish everyone a happy and well-deserved holiday.  We will be closed!

Sharn Enterprises, Inc.

“A Proud American Manufacturer”

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Temporary vs. Permanent POP Displays


With so many choices in the retail merchandising world, it is no wonder retailers and product marketers are not sure where to start when it comes to making decisions about a point-of-purchase product display.  From simple branding, to color, to material types and kinds, heads start to spin and ideas seem to run wild when the possibilities are endless.  In order to better understand what type of display fits your brand and product’s needs, you may need to ask yourself some basic questions about your retail display:

Ask yourself and your team:

  1. What is the objective? Do I want to launch a new product?  Do I need to promote a trial run, an out-of-stock item, or just show off my brand’s image?
  2. How long should the program last? 4-6 weeks? 7-12 weeks? Longer?

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 A retail display must communicate vital information to the consumer, including position, value, and an overall image to encourage consumers to buy.  Customers want to touch, experience, and connect to a product; therefore a custom display is a necessity to retailers and marketers alike.  There are two types of point-of-purchase displays that a retailer can choose from.  Which type best fits your brand?

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A TEMPORARY POP DISPLAY

The first is a temporary display.  This type of display is designed for a period of 4-12 weeks and is usually constructed in corrugated (cardboard) material with a screen, flood, or litho print graphics. They are designed for one-use only, and are an effective way to communicate a low-cost brand position so they can be seen as “cheap and cheerful.”

corrugated book display

Pros and Cons of Temporary Displays:

Pros- Up-front costs effective for distribution and inventory gains, look and feel is usually rectangular and positions a low price point value product well, used for specific objective for a short time, can be recycled, versatile, light-weight.

Cons- Assembly required, short life cycle management, low perceived value, store staff removes from floor quickly, can take a beating from overall store floor (customers, floor cleaners, movement, etc.), high tooling price.

PERMANENT POP DISPLAY

The second type of display is permanent.  These displays are designed for a displays period of 12-52 weeks and are made with more durable materials.  This is Sharn’s specialty!    These types of displays have limitless potential in terms of design, materials and functionality.  Plastic, wood, and metal are just some of the strong materials used in the construction of these displays in order to capture the brand’s positioning and essence. Red-Camel

Pros and Cons of Permanent Displays

Pros-  Claims retail territory, cost-effective life cycle management, completely flexible and can be designed to anything you want it to be, simple implementation (shipped and ready to go),  better reflection of brand positioning, which increases market share, flexibility of use, ability to last long, unique to product, can be used for years.

Cons- Higher upfront costs, but display cost per week is lower due to longevity on floor, longer planning time for proper engineering and prototyping

In summary:

When considering your retail display strategy, there are many factors to consider when choosing the type of retail display for your products.  It’s not just a home for your product; it’s where they get sold!

You must consider your overall objective, your timeline, your needs as well as the needs of the retailer, ability to reflect brand image.

Of course, here at Sharn we are a bit biased towards permanent displays.  Since 1974, we have been designing and manufacturing custom retail fixtures out of wood, metal, and acrylic.  If your needs align with our capabilities, let us know and we will do everything in our power to make your product and display stand out among the rest.

For more information on Sharn Enterprises, Inc’s permanent displays, check out their website at http://www.sharndisplays.com.

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Source: http://www.traitech.com/secondary_retail_display.html

5 Ways Being a Former Athlete Translates Into Your Professional Life


Growing up, sports were always a major part of my everyday life.  From playing t-ball as a six year-old, to playing collegiate volleyball, my days revolved around practices, scrimmages, tournaments; all of the above.  Reflecting back at my past world, I realize that being involved in sports not only helped me transition into to the professional world, they taught me valuable skills I currently utilize and will continue to develop long into my career.  Here are five ways being a former athlete translates into your professional life:

1. You know the importance of being on time… all too well. 

I remember one morning waking up late for a volleyball practice in college because I set my alarm for PM instead of AM.  I woke up in a panic at 6:05 am when practice started promptly at 6:00am.  I jumped sky-high out of bed, threw on my glasses and sped to the gym.  When I got there, I knew exactly what was waiting for me: sprints.  I ran those sprints and promised myself from that day on to always double-check my alarm clock before going to bed.

This same principle goes into effect when you are in the professional world.  You may not have to run sprints if you are late for a meeting, but it throws off the entire team.  Your punishment may come in missing out on important details or even losing a sale.  Punctuality showcases respect for your own time, and more importantly, other people’s time.

2. You are competitive.

You know that practice makes perfect, and that it was all worth it when game time came.  Your desire to win was evident and you wanted to be the best athlete you could be.  The same goes for your professional life.  Being competitive is a fundamental part of growing in your position and career.   It shows that you have drive, ambition, goals, and tenacity.  Employers want to see this side of you, and being in sports previously fosters this skill.

3. You know how to win, and you know how to lose.

You have lost the big game in regionals, you have messed up on a play, and you have had your good and bad days.  The best part about it is that you know how to use those experiences as opportunities to learn, and grow for the next challenge.  You keep trying and never give up on the things that matter most.  You also know that there will more opportunities to get yourself a win, if you do lose.

4. You are a team player.

You have been on a team all of your life and know that if your teammate does well, the whole team does well.  Same principle applies in the workforce.  If there is a large project that has to be worked on as a unit, you know how to extend your hand and offer support.  You know that if the project goes well, then the whole entire company does well.

5. You communicate.

In volleyball, you have to call “mine” when the ball is coming towards you to let the other players know you are going to take it.  When there was no communication between me and my other teammates while on the court, the ball dropped right in the middle of us.  Speaking up and allowing a fluid transmittal of communication not only helps make the play, but also leads the team to success.  Same rule applies in a company.

What if you assumed your co-worker finished the project you were working on together, when he/she didn’t?  The figurative ball was dropped and the project didn’t get finished.  Now you have an unhappy boss. You know that simple updates, the effective flow of communication leads to better results.

Here at Sharn, we know the value of the above skills.  We strive to be on time, be competitive with our prices, be team players, and communicate with our customers and clients.  We design custom point-of-purchase displays for retail, so our communication is vital.  We want to win your business, and being a company with former athletes as employees, we stop at nothing to earn it!

Interested in our products or services?  Visit http://www.sharndisplays.com or call 815-464-9715!

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Father’s Day 2015: 8 Gift Ideas for Dad


Back on July 10th, 1910, the governor of Washington decided to proclaim the first ever “Father’s Day.”  However, it was not until Mother’s Day became a nationally recognized holiday that Father’s Day became official 58 years later.  Every third Sunday in June, families celebrate that special guy in their life and show their appreciation through actions as well as gifts.  Most fathers claim that they are easy to please, but on the inside, they would love a thoughtful present.  That’s why we here at Sharn Enterprises have come up with a list of possible gift ideas for dad that will make his day special, while showing you some of our exceptional POP custom displays.

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1. Golf Gear

Do you have a dad that loves to relax on the weekends by heading to the green?  Any dad who loves golf would appreciate a specialty club, some new golf balls, gloves, golf shirt, or even a golf towel.  These gifts would be a great idea for any dad who is active and has been itching to take a weekend getaway to the nearest golf course.

07. Golf Club Display-1

2. Leather Goods

Do you have a dad that double as a businessman?  Does he like the finer things in life?  Then maybe your pops will like a new leather wallet or belt.  More practical than flashy, a fresh, new accessory will allow your dad to practice the saying, “out with the old, in with the new.”

Definite

3. Power Tools

A good gift for the handyman in your life would be a brand new power tool or even tool chest, which would make any father feel useful as well as appreciated.  This gift will hit all the bases, but just make sure your dad knows how to use them safely!

10.7 Power Tool Display

4. Watches

Does your dad have trouble remembering schedules and being on time?  A new watch might be a good idea for a dad like likes to be on trend, but also might need extra help in the time department (Mom will thank you for this one!)

4-Piece Watch Display

5. Fishing Gear 

Does your dad love the outdoors?  Then a simple, go-to gift maybe some fishing and hunting gear.  Head to the nearest Bass Pro Shops (or another outdoorsy store like Cabela’s) and incorporate your dad’s personal style into your picks.  He will appreciate the thought as well as rock the coolest fishing pole of the bunch on his next big trip.

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6. Music Gear

Does your dad like to sing or have jam sessions?  A dad with an ear for music might enjoy a new guitar, picks for his current guitar, speakers, or new headphones.  Not only will you bring out his creative side, you can enjoy the tunes together!

The rack

7. Electronics

Is your dad always on top of the electronics game?  Splurge on a HD big screen for his man cave, a new remote control, or even a speaker system.  Any of these options will definitely gain you the title of “favorite.”

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8.  Spirits 

Is your dad a connoisseur of fine wine and spirits?  Purchasing dad a nice bottle of his favorite alcoholic beverage might be a nice idea for the father who likes to take a load off and enjoy a drink on a night off.

Cabo Wabo copy

No matter what category your dad fits into, (sporty, classic, rugged, professional or musical) there is always a perfect gift out there for your father or grandfather.  We encourage you to spend time with your family, especially your dad.  The jack-of-all-trades in your life deserves something that will make him smile and feel appreciated on that third Sunday in June.  Father’s Day 2015 is officially June 21st, so start planning!

We hope you enjoyed seeing a few samples of our custom displays and hope we can serve you in the future.

www.sharndisplays.com

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For more information on our products and services be sure to check out our website at www.sharndisplays.com

Or click on the link below to check out our latest video:

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“A Proud American Manufacturer”

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Custom vs. Stock Displays: The Epic Battle!


Your brand is best right?  You’ve invested a lot of time, effort, and money in building your brand.  So when you’re finally ready to market, you need to decide which approach best suits your particular brand.  Which approach will get your products noticed, and more importantly SOLD?

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Custom displays vs. stock displays… which is the best decision for your unique brand?  Sure, it would be easy to order a pre-made display and hope that one size fits all, but how many times has that worked for any of us in the past? Not many.

At Sharn Enterprises, we believe custom made point-of purchase displays are the answer.

Here’s why:

  1. Product Differentiation:  When Sharn Enterprises designs a custom display for you, it is unique and sets your products apart. It emphasizes the image that you have created for your brand. In short, it gets your product noticed.
  2. Foot print: As you know, floor space is “gold” to both you and your retailer.  A custom display is designed around your specific product; its size, packaging, and the quantities to be offered. It also can include a modular concept, so that as your sales increase you can simply just add the modular piece (which saves you from replacing the entire unit when it needs updating).
  3. Brand Presence: When using a custom POP display, you have gained a valuable foothold within the store itself. But conversely, when you order a stock display, it’s fairly easy for a competitor to take over your space by simply replacing your logo or signage. You’ve lost your valuable retail position… and unfortunately several sales.  A custom POP display cannot be used again for another brand, and also translate your target message to the consumer about your product.

When you step into any store, your brain is involuntarily over-consumed by hundreds to thousands of products. Some people plan their trip to a store all mapped out, with the intention to get in, get what they need.  But shopping is a visual event and most often than not, you buy items you may have not intended to purchase.  That is why you want to engage in the shopper quickly, create interest in your product, and have them put it in their shopping cart before something else grabs their attention.

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An aesthetically pleasing custom POP display can make all the difference while a consumer is waiting at the cash register or perusing the aisles.  After all, 70% of shopper purchase decisions are made in-store.

Therefore, a custom-made product display designed and manufactured by Sharn Enterprises, Inc. will get your products noticed.   We will make sure your products show off their personality, maximize their footprint, and create the brand presence you have been looking for.

Flip flop display

That’s what our customers have been saying for 40 years, now.

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“A Proud American Manufacturer”

For more information about our products and services, please visit our website at www.sharndisplays.com

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Presidents’ Day 2015


Presidents Day

With Presidents’ Day today, Monday, February 16th, we need to all take a step back and think what Presidents’ Day is all about.  Yes, most of us view it as a day off school or off work, but what is the real meaning behind Presidents’ Day?

Presidents’ Day was established back in 1885.  Surprisingly enough, it was not always known as “Presidents’ Day”.  This day was originally created to honor George Washington’s birthday and was celebrated on his exact birthday, February 22nd.  This became the first holiday to celebrate the life of an individual American that is classified as a national federal bank holiday.  The date did not become known as ‘Presidents’ Day until after it was moved as part of 1971’s Uniform Monday Holiday Act, which was an attempt to create more three-day weekend’s for the nation’s workers.  Although the third Monday in February is still listed as “Washington’s birthday” on official calendars, Presidents’ Day is now known as a day to celebrate all United States Presidents, past and present.  Presidents’ Day is used by many patriotic and historical groups as a date for staging celebrations, reenactments, and other such events.

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Many states require that their public schools spend the days leading up to Presidents’ Day teaching their students about the accomplishments of the presidents, often with the focus on the lives of George Washington and Abraham Lincoln, who happen to be the most recognized leaders.  Abraham Lincoln is often named the number one most influential president due to his actions leading to the abolition of slavery.  Lincoln is then followed by Franklin Delano Roosevelt, with his recognition in leadership throughout World War II and his hard work to end the Great Depression.  The third most influential president known is, George Washington for becoming the first president of the United States, setting the precedents that would be later followed by other presidents.

So, from here at Sharn Enterprises, Inc, we encourage everyone to remember and celebrate the past and present presidents of the United States this Presidents’ Day.

After all, we are a proud American manufacturer!

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For more information about our products and services, please visit our website at www.sharndisplays.com

or our latest video at: http://vimeo.com/7147155

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From Beginning to End: How We Create Your Custom Display


Creating a custom display from start to finish is an exciting, yet difficult task for a designer and a manufacturer.  Unlike a stock display store, Sharn Enterprises, Inc. builds custom displays out of various American materials and is a one-stop shop, with everything made in-house and on-site.

That is where our American made promise comes in.  Everything manufactured in our plant is Made-in-America, which helps support the local economy and provide jobs here on U.S. soil rather than overseas.  Many people also feel that American made products are of the highest quality.

That’s why we here at Sharn wanted to give you a little bit more insight on how we handle a custom display project.

Although every experience with a new or current client is different, these are the usual steps taken in order to complete a custom point-of-purchase display made just for you and your products.

Consult

A customer might have a design in mind for their custom display, or have no idea at all!  And that’s quite alright, because our designers have the experience to come up with a design idea that reflects your brand. After an initial call, we usually schedule a meeting with you to get a better idea about what you are looking for.

Shaking Hands

Conceptualize

After a meeting (either in person, Skype, or on the phone), a designer will come up with a few different display concepts according to the client’s specifications. We know you have a budget, and the designer will keep that in mind when choosing types of material and the kinds of customization required.  We use the latest AutoCAD software to create your display and render it out to make it look like it will in-store.

CADD Drawing

Estimate

After a client decides which custom display they like for their brand, we will estimate the cost of the display based on the quantities he/she may be looking to order. More often than not, the more displays ordered, the more the price per display will go down.  Below is an example of a quote we will send for your approval.

 

Three tier adjustable travel display Estimate

Prototype

Now this is the fun part.  You actually get to see your display come to life!  We manufacture your prototype in-house and then ship it to you so you can see it in person.  Does it reflect your brand?  Does it catch your eye?  Is it everything you hoped for and dreamed of? If we don’t get it right the first time, we will revise.

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Re-Engineer & Build

Sometimes your prototype is exactly what you are looking for. Other times, it needs a few revisions.  And that’s okay.  We want your display to be perfect!   If you are looking for a nip there and a tuck there, we will redesign and re-prototype until both parties reach a mutual agreement.

As you can see here, three different designs were prototyped until an agreement was met.

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Make Decisions

You decide on the display concept and prototype and place your order with us.  You choose what quantity are you looking for and when the you need the project needs to be completed by.  Our manufacturing plant starts producing your parts and puzzle is almost finished.

Dickies At Magic

Ship

When we say we are a one-stop shop, we mean it!   We fabricate a custom box for your display along with an instruction sheet for whoever is putting together the display in-store.  Once you let us know your date, the display will be ready to be filled with your product.

Box 1

Box 5 Box 3

So what’s stopping you from your own custom display?  Contact Sharn today to get started.  We can’t wait to work with you!

For more information about our products and services, please visit our website at www.sharndisplays.com.  Also, “like” us on Facebook and follow us on Twitter!

 Sharn Enterprises, Inc.

“A Proud American Manufacturer”

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