What Matters More?


What Matters More, the Quality or Quantity of Your Social Media Audience?

There are some brands out there that have very large social media followings –whether it’s from Facebook, Twitter, LinkedIn, Instagram, etc. – this takes top priority over anything else the company has going on. Which got me thinking, when it comes to the amount of “likes” and followers you have, does quantity override quality of content?

There are people, companies, and brands out there that have some of the largest social media following I have ever seen; millions upon millions of likes and comments, yet still have trouble obtaining money for a fundraiser they are trying to hold.  On the other hand, there companies that have a much smaller scale of social media following and have huge success in raising money for a fundraiser.  In my opinion, networking and actually getting to know your followers and friends has a lot to do with the outcome of your success in this situation.

Diane Leone, founder and digital media strategist for Butterfly Social, a boutique social media agency that helps companies market their businesses using social media, was asked “What do you tell clients and brands that worry about the number of social media followers?”

Quality And Quantity Computer Keys Showing Choice Between Excellence Or Numbers

Quality And Quantity Computer Keys Showing Choice Between Excellence Or Numbers

She states, “It’s about focusing on one or two of the best platforms for your business and really building quality connections on those platforms,” she says. “If you try to spread yourself thin, whether it’s across all social media platforms or trying to get huge quantities of followers, how will you engage with all of them effectively? I advise clients to go for meaningful engagements.”

Every company has a different approach and strategies for marketing their brand, but many businesses say that “80% is quality and 20% is quantity,” when it comes to social media marketing.

Companies want and need long time, recurring customers to sustain their business and brand. When you have these customers, it leads to more business from word of mouth marketing.  This can be good and bad.  I say this because your company and brand is highly important.  You want to make sure that you are obtaining customers that become “regulars” rather than having the “window shoppers” that leave you empty-handed.

The key to keeping quality is making sure that you are being authentic in your social media posts.

Here at Sharn Enterprises, Inc. we try our best to maintain authenticity and keep the quality of our posts at an all time high.  We like to engage our customers with relevant and trending content to keep them coming back.

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Sure we could buy “fake followers,” but that wouldn’t make us the credible, loyal, and reliable company that our customers know us to be.

-Chelsey Heft, Marketing Intern

For more information on our products and services, visit http://www.sharndisplays.com!

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“A Proud American Manufacturer”

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14 Facts About Halloween


Halloween has snuck upon us once again.  In my case, I have wonderful ideas in February about “what I want to be” but once it hits mid-October, I have no costume in place.  I end up going to a Halloween party dressed in a football jersey and going as a “football player.”  How original, am I right?

Dressing up for Halloween and participating in fun fall activities had me thinking.  Why do we dress up as someone (or something) else, go to haunted houses to be scared on purpose, and ask our neighbors for candy?

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Well, the answers can be found right here, along with some other interesting facts on the second largest commercial holiday after Christmas.

Here are a few facts about one of the best holidays, Halloween!

1. Its origins stem 2,000 years ago from the ancient Celtic festival called Samhain which was the celebration of the end of harvest season in Gaelic culture. It was the time used by the ancient Pagans to take stock of supplies and prepare for winter. #WinterIsComing

  Winter is coming

2. The Gaelics believed that on October 31st, the boundaries between the living and the dead overlapped and the deceased would come back to life.  This would cause mayhem such as sickness and damaged crops.

3. To ward off the evil spirits, they decided to dress up in animal heads, skins, costumes, and masks.

4. Fast forward to 609 A.D. when Pope Boniface created All Martyrs Day which evolved into All Saints’ Day, which is celebrated on Nov. 1. Catholics fused elements of Samhain, which lead to All-Hallows Eve, then to what we know it as today, Halloween.

5. Bobbing for apples originated with the Romans around 43 A.D.

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6. Irish and Scottish immigrants carried versions of the traditional holiday in the 1800s to America, but it wasn’t until after 1947, did the holiday really take off.

7. Americans spend $6 billion each year on Halloween.

8. Combined, $4 billion is spent on costumes, decorations and parties. The other $2 billion is on candy.

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9. The original jack-o-lanterns were made from turnips, beets, and potatoes.

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10. A Halloween full moon is rarer than a white Christmas (We will have to wait until 2020 for the next one.)

11. Samhainophobia is the fear of Halloween.

12. In 2010, 72.2% of those surveyed by the National Retail Federation will hand out candy, 46.3% will carve a pumpkin, 20.8% will visit a haunted house, and 11.5% will dress up their pets.

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13. There’s a $1,000 fine for using or selling Silly String in Hollywood on Halloween.

14. The most popular Halloween costumes of all time are a witch, a vampire, a ghost, Frankenstein’s monster, and a cat!

From everyone here at Sharn Enterprises, Inc, we hope every has a safe and spook-tacular Halloween!

For more information about our products and services, please visit our website at www.sharndisplays.com, follow us on Twitter, and “Like” us on Facebook!

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13 Things You Should Know About B2B Marketing


On October 1st, 2014, I had the pleasure of attending the small business seminar entitled, “It’s not about you, it’s about Bacon!”  Hosted by Old Plank Trail Bank in Frankfort, IL, the keynote speaker was Brian Basilico.

Not only is Brian a college professor, he runs his own B2B marketing business and attends over 20 networking events every month.   Why does he do it?  Because Brian loves to learn.  Although a teacher, he takes everything he does and learns from it.

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Brian offered great advice on B2B marketing as well entertained us by keeping things real.  Here are some of the key points I learned from this event that may be beneficial to your business’s marketing efforts:

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  1. Relationships are the currency of business.
    1. People do business with people they know, like, and trust.
  2. The most shared items on the internet involve Kittens and Bacon.
  3. Flipboard is an application you can use to turn your social media postings into a digital magazine.
  4. Listen to people twice as much as you talk (you have two ears and one mouth, for a reason!)
  5. Take pictures of others and share them on your own social media platforms.
  6. Edu-tain and info-tain on social media- Be active and responsive.
    1. Pictures increase engagement by 70%.
    2. Don’t post just about your business.
    3. Have fun.
    4. Be authentic.
  7. Social media is the medium, social networking is the relationship.
  8. Gaining Trust: Give 100% of yourself 100% of the time and expect nothing in return.
  9. Recommend someone else on LinkedIn out of the blue- Just because!
  10. LinkedIn is wide open property, unlike Yelp. You can copy and paste reviews about your business or yourself on flyers, brochures, etc.
  11. Great content is KING!
  12. On a website, a person spends on average 3 clicks and 2 minutes.
  13. Differentiate yourself from others and find what makes you more “connectable.”

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We thank Old Plank Trail Bank in Frankfort, IL for hosting this event.  With advice from Brian Basilico and as well as my own experiences, I am excited to delve deeper into the world of B2B marketing!

-Stephanie Shostok, Designer/Account Representative at Sharn Enterprises, Inc

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