5 Ways to Remember Anything

Learning a new skill is a daunting task.  It’s something that takes time, effort, and hard work.  For some people it’s easy (like those with a photographic memory), but for others, it’s a very difficult and stressful process.

The fact is, it isn’t just about recall; it is about changing the dynamics of how we learn, to build flexibility into our learning methods.  For those out there that consider themselves “quick learners,” here at 5 methods you should use if you are struggling with that new skill or task.


A short but effective sentence to remember is, “repetition leads to mastery.”  The more you practice the skill, the better you will become.  Bruce Lee once said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”  For example, here at Sharn, our welders had to practice their skill of MIG and TIG welding, and still sometimes make mistakes.  But, that’s why we have welding interns here for them to make those mistakes in the field, learn from them, and then keep practicing until it becomes mastered.



A lot of times we are unable to focus due to distractions in our environment such as social media, multi-tasking, and working in an open-concept office.  According to Time.com, us humans now lose concentration after 8 around seconds (goldfish have can sustain around 9….)

Yet focus is what is required to fully understand and absorb any subject.  Steve Jobs had a great quote that relates to focusing.  He said, “people think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.  It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

Blurred text with a focus on success

Context and Detail

The key is to look at the big picture first.  A good example of this is when reading a book, it’s a great idea to read the table of content first so you get a sense for where the overall context is headed. If you start too early on the details, you’ll miss the context of the whole, miss details altogether, and understand only the superficial. All in all, context and depth equals surface and depth.



Learning the context and detail gives a sense of relationships among the information., which is very important for retained learning.  A great example given for this is when card players recall the order that the cards are in by creating a story to go with the faces on the card. This is called creating a relationship with the cards.  Building relationships across the themes you’re studying is one of the best ways to accelerate and retain learning.



Pace puts us under different types of pressure and because of this, we adjust our learning methods.  Putting ourselves through this variability builds our capacity, much in the same way that a long distance runner may do hill sprints to work on his or her overall fitness.  A great exercise to practice pace is when you’re practicing for a speech.  When you’re on the last round of practicing, try saying the speech two times fast so it makes your brain retain the information easier. This way when you’ve got the speech memorized at double speed, it will be less stressful to remember at normal speed


Working here at Sharn, we find ourselves practicing these five important methods of learning new skills.  When we speak with customers, it is very important that we look at the big picture and make sure we get every context and detail precise, keep up the pace, maintain relationships, and focus.

For more information on our products and services, check out our website at http://www.sharndisplays.com or give us a call at 815-464-9715.





Celebrating Get To Know Your Customers Day, Every Day

Even though last week had a specified day to get to know customers, we here at Sharn want to celebrate that every day.  Plenty of times customers aren’t appreciated the way that they should be.   We often forget that the customer is always right and the customer is one of the most important pieces to the puzzle of a successful business. Getting to Know Your Customers Day should not just be one day, but be a goal throughout the entire year.  This is a great opportunity to reset our minds on how to build successful relationships with our customers.

Here are some tips that will help with getting to know your customer, according to ImpactLearning.com:

Follow Up Calls:

Turn the tables on your customer and make the initial phone call to ask them a question before they decide to call you.  Take the time to call them and follow up with how they like their product or services thus far.  Also, make sure to ask how they can be helped with anything.  Be careful not to make this sound like a sales call, as that is not your intent.

Customer day


Use social media to gather surveys from your customers, as this is a great way to gather feedback from them.  Facebook, Twitter,  and SurveyMonkey are great websites to put a survey on, you may also want to include a promo or instant gift for answering the survey.  This gives the customer a special feeling and lets them know you’re serious about getting feedback from them.


Thank You Notes:

If a note is handwritten, it will make it feel personalized and specific to one customer. Here at Sharn, we are all about being personable with our customer.  Using the person’s first name instead of using their full name in a letter makes it seem less computer generated, and more real.


Whether you are a small or large business, one thing to always keep in mind is, “Where would I be without my customers?”

For more information on Sharn’s products and services, check out http://www.sharndisplays.com or give us a call at 815-464-9715.




7 Steps to Boosting Sales

Many new businesses ask, “What does it take to boost the sales for my company?” According to Jeff Arnold, managing partner of 4Spot Marketing, a Las Vegas-based consumer marketing company, their are two main approaches.  Bringing more people through your door and convincing your regular customers to buy more of what you sell.

While those two ways are very important, there are seven steps that Arnold goes over to boost sales even more. They Include: Optimize Your Organic Search Results, Making Sensible Use of Social Media, Getting Granular, Considering Click-Through Ads– But Know Their Limitations, Being Effective Blogger, Collecting Customer Emails, and last but not least Checking Your ROI


Optimize Your Organic Search Results

Understanding what the term “organic” means when talking about search results is critical. Organic search results are those listed below the ad listing that leads off search results on sites like Google. “People tend to skip right past the paid ads and jump straight to the organic results. They trust them more.” says Arnold. So how do you lead the organic search engine results you might ask?  Well, the more frequently you update your store’s website to include keywords, links and coding the more frequently it will show up in the different search engines. New evolutions take place in search engines such as having a mobile-friendly website. This is increasingly important.

Make Sensible Use of Social Media

Generally, retailers have unrealistic expectations for what social media can do for their company. Arnold states, “Social media sites like Facebook, Twitter and LinkedIn are more effective at nurturing relationships than attracting new customers.” Social media marketing can also eat up a lot of time. If you end up feeling like updating the various social media sites he would recommend using tools such as Jetpack for WordPress. Jetpack automatically populates your blog post to all the different feeds that you may have—Facebook, Twitter, etc. Here at Sharn we use social media to nurture our relationship with our fanbase and build our brand awareness.


Get Granular

Making sure your ad is being observed by the right demographic group is also very important For example, “if you have a certain product that women love, send that ad to women and a different one to guys,” explains Arnold. “If you take out a Facebook ad you can choose to boost it to be distributed to everyone in the Chicago area in a certain age group, for example.” Twitter and LinkedIn offer similar opportunities.

Consider Click-Through Ads- But Know Their Limitations

Click-through ads can be a useful tool when you’ve just opened a store. “You can use them to fend off a competitor. You can actually advertise in such a away that whenever someone searches under your competitor’s name, your ad pops up at the top,” says Arnold.  However, “The second you stop paying the ad then goes away.  If you optimize your results in the search engine, your site will stay in the list even if it drops down over time,” warns Arnold.


Be an Effective Blogger

Blogging regularly can help boost your stores image.  Arnold says, “post about the local things going on in your area that are not related to your shop. You don’t want your social media to be a running billboard of what you do. The internet community frowns on that sort of thing and you will do more harm than good.” If you find yourself at a loss of what to blog about, a good idea would be to ask your store employees for some fresh ideas. A good question to ask them would be, “What do our customers ask about most often?”

Collect Customer Emails

Email marketing is a very inexpensive way to market with many customers. “It’s a great way to nurture existing customers by providing them with coupons or special discounts. If you provide good content and the occasional coupon or freebie, people are willing to accept receiving emails.” says Arnold.  Sites and services such as content contact, mail chimp, and vertical response are a good place to start.


Check Your ROI

In marketing, gauging how effective your techniques have been is often tricky. There are some types of online marketing campaigns that can provide a measure of success. For example, you can check the amount of times a consumer has clicked on your ad and how long they have spent looking at your site when you buy an email campaign or a banner ad.

“Statistics show that 75 percent of offline purchases are started online with some sort of search. What’s more, 67 percent of all online searches from a mobile device result in a purchase within five hours”- Jeff Arnold.

For more information about Sharn’s products and services, make sure to check out www.sharndisplays.com or call 815-464-9715.



Gelfand, Jennifer. “Seven Steps to Boosting Sales.” Marketing Moves Aug.-Sept. 2015: 23-25. Web. Oct.-Nov. 2015.